Content Optimization Software

Content optimization software with three live lenses

Right-rail scoring on every draft. SEO covers heading hierarchy, intent match, internal linking, and schema. AI Search covers extractability, prompt alignment, citation-readiness, and entity clarity. Brand covers voice, tone, banned terms, and persona match. Each check returns pass / warning / fail with an inline before-and-after suggestion.

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Trusted by teams winning AI search

RampZapierDeelMongoDBMercuryFigmaPlaidNotionLinearVercelWebflowIntercom
3
Live scoring lenses
Run independently in parallel
Pass/warn/fail
Per-check status
Plus before-and-after suggestions
Sub-10s
Full re-score time
All three lenses, in parallel
The challenge

Why drafting without scoring is the bottleneck

The instrumentation gaps stopping content from being discoverable.

No instrumentation before publish

Most teams ship drafts that haven't been scored for extractability, prompt alignment, citation-readiness, or entity clarity. First feedback is the citation that never lands.

SEO tools miss AI search

Heading hierarchy and schema are table stakes. SEO-only tools miss the structural and source signals AI engines reward.

Brand voice drift goes unnoticed

Without a brand-scoring lens, voice and persona match get checked manually, if at all.

Recommendations are generic

One-size-fits-all suggestions ignore intent. What's right for a how-to is wrong for a comparison.

The solution

Three lenses, one publishing bar

Score live, ship better.

Three lenses in parallel

SEO, AI Search, and Brand all run live as you write. Re-scores under 10 seconds when content changes.

Pass / warning / fail per check

Every check on every lens lands on a clear status. No subjective interpretation.

Before-and-after suggestions inline

Don't just score, show the rewrite. Apply with one click.

Tuned per intent

Recommendations adapt to the intent variant: informational, navigational, commercial, transactional.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

+312% citations · 90 days

Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, surfaces in ChatGPT and Perplexity within weeks, and ties straight back to pipeline. It's the first time we've measured AI search as a real channel.

EM
Elena Mendez VP Growth, Fhresh
Capabilities

Lens capabilities

Twelve checks across three lenses.

SEO lens

Heading hierarchy, intent match, internal linking, schema coverage.

AI Search lens

Extractability, prompt alignment, citation-readiness, entity clarity.

Brand lens

Voice, tone, banned terms, persona match against your brand profile.

Right-rail panel

Score rings + checklists with one-click apply.

Sub-10-second re-score

Full re-score across all three lenses.

Per-intent recommendations

Informational / Navigational / Commercial / Transactional.

Time savings

What changes with live scoring

Measured time savings.

TaskBeforeWith WriteWorksTime saved
Score a draft for AI search readinessNo instrumentationLive pass/warning/fail100%
Check entity clarityManual reviewLive lens scoreAuto
Verify brand voice alignmentSubjectiveBrand profile matchAuto
Find the rewrite that closes the gapTrial and errorBefore-and-after inlineManual rewriting
Included

What's included

Every check across every lens.

SEO lens: heading hierarchy, intent match, internal linking, schema coverage
AI Search lens: extractability, prompt alignment, citation-readiness, entity clarity
Brand lens: voice, tone, banned terms, persona match
Pass / warning / fail per check
Inline before-and-after suggestions
Sub-10-second full re-score
Per-intent recommendations
Built for

Built for the closed loop

Writers, editors, specialists, managers.

Writers & editors

Score every paragraph before publish.

SEO / AEO specialists

Move beyond schema into citation-readiness and prompt alignment.

Content managers

Set a publishing bar across all three lenses.

Product marketers

Use the Brand lens to enforce persona match on launch assets.

Featured story

WriteWorks turned AI search from a black box into our most measurable growth channel. We can show the board exactly how many citations we earned and how much pipeline they sourced.

Read the full story
+312%
Citations in 90 days
+58pt
AI visibility score lift
$1.4M
Pipeline attributed to AI
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

What does each lens score?+
SEO scores heading hierarchy, intent match, internal linking, and schema. AI Search scores extractability, prompt alignment, citation-readiness, and entity clarity. Brand scores voice, tone, banned terms, and persona match against your brand profile.
Do the lenses run independently?+
Yes. All three run in parallel and re-score in under 10 seconds when content changes. You can focus on one lens or use all three together.
What does pass / warning / fail mean?+
Each check on each lens lands on a clear status. Pass = ship it. Warning = improve before publish. Fail = blocks readiness.
Do the lenses adapt by intent?+
Yes. Recommendations adapt to the intent variant, informational, navigational, commercial, or transactional.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Get started

Content optimization software, live on every draft

SEO + AI Search + Brand lenses, pass/warning/fail per check, before-and-after suggestions inline, all in one right-rail panel.

Content Optimization Software: Three Live Lenses (SEO, AI Search, Brand) | WriteWorks