Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Content Engine
The content engineering engine that closes the loop.
Most tools hand you a dashboard and walk away. The WriteWorks Content Engine is a full content calendar tool and content planning tool: an editorial calendar, content pipeline board, content briefs and approvals in one place, plus downloadable content calendar and content brief templates. Then it scans your content for AI-visibility gaps, writes the brief to fix them, helps you engineer the rewrite, and measures the lift in citations, on a schedule, automatically.
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Trusted by teams winning AI search
The platform
See WriteWorks in Action
This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Monitoring stops at the chart
You can see AI engines aren't citing you. What you can't see is which page to fix, what to change, and whether the fix worked.
You can see the gap but not the fix
It's clear AI engines aren't citing you. Which page to fix, what to change, and whether the change worked stays invisible.
Monitoring tools stop at the dashboard
The chart tells you you're losing. The diagnosis, the brief, the rewrite, and the proof it worked all land back on your team, manually, every time.
Audits don't keep up with the engines
AI engines change their answers constantly. A quarterly content audit is stale the week after you run it.
Nobody measures whether the fix moved citations
Most content changes ship on faith. Without before/after measurement, you can't tell engineering from guessing.
The solution
The loop, in four stages
The Content Engine runs the entire cycle as a system, not a one-off project that lands back on your team every time.
Every tracked prompt is run across 10+ AI platforms, regions, and buyer personas. A live picture of where you're cited, where you're invisible, and how share of voice moves over time.
The engine continuously surfaces the citation gap, prompts where competitors are cited and you aren't, and the pages closest to earning a citation. Each opportunity is scored for citation-readiness and ranked by potential.
For every opportunity, the engine generates a rewrite brief: what's missing, what to add, how to make the page extractable and citation-ready. You execute it in the editor with live AI-visibility scoring, brand-voice checks, and internal-link suggestions.
Shipped changes flow back into the next run. The engine tracks outcomes, did citations, share of voice, and visibility score actually improve, and reports the lift. The loop closes, then runs again.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
What's inside
Every part of the closed loop, working on a schedule so AI visibility compounds instead of decaying.
Automated visibility scans
Set it once. The engine scans on a schedule, finds new citation gaps as engines change their answers, and queues the highest-potential opportunities, no manual audits.
Citation-gap briefs
Every opportunity comes with a ready-to-execute brief: the gap, the angle, and the specific changes that make the page citation-ready. No blank page, no guesswork.
Citation-readiness scoring
Each candidate page is scored on how extractable and answer-ready it is for AI engines, so you work the opportunities that move visibility first.
Internal-link engineering
The engine suggests internal links that reinforce topical authority and help engines understand and cite your pages, applied as you write.
Quality gates
Built-in checks keep every rewrite on-brand, accurate, and citation-ready before it ships. Nothing goes out half-engineered.
Before / after diffs
See exactly what changed on every page, and tie each change to its visibility outcome.
Scheduled digests
A recurring summary lands in your inbox: new gaps found, opportunities queued, rewrites shipped, and the citation lift they produced.
Outcome tracking
The only number that matters: did it work. The engine measures citation and share-of-voice movement after every change, so the loop is accountable, not hopeful.
Content calendar & editorial calendar
Plan every piece on a shared content calendar. The editorial calendar view shows what's briefed, in progress, in review and published, so your whole content pipeline is visible at a glance, including your social media content calendar.
Content briefs & brief templates
Start every piece from a structured content brief. Reusable content brief templates capture the angle, target prompts, entities and internal links, so writers never face a blank page.
Downloadable content calendar template
Grab a free, ready-to-use content calendar template and content brief template to plan your quarter, then move the same plan into WriteWorks when you're ready to engineer and measure it.
Time savings
What changes when the engine runs the loop
The diagnosis, the brief, and the measurement are done for you, so your team spends its time engineering, not auditing.
TaskBeforeWith WriteWorksTime saved
Find which page to fixManual content auditRanked citation-gap queueContinuous
Write the rewrite briefHours per opportunityAuto-generated per gapHours
Prove the change workedUntracked / on faithOutcome measurement on next runAuto
Keep up with changing answersQuarterly re-auditScheduled scans + digestsContinuous
Strengthen how pages are understoodManual interlinkingInternal-link engineering as you writeBuilt-in
Included
Built on an editorial calendar and content pipeline your team already understands
The engine sits on top of a full content workflow, an editorial calendar, content pipeline board, content briefs, templates and approvals, so engineering AI visibility becomes part of how you already plan and ship.
Scheduled, automated AI-visibility scans
Auto-generated citation-gap briefs per opportunity
Citation-readiness scoring on every candidate page
Internal-link engineering suggestions, applied as you write
Quality gates before anything ships
Before / after diffs tied to visibility outcomes
Scheduled email digests of gaps, work shipped, and lift
Outcome tracking: citation + share-of-voice movement per change
Editorial workflow: pipeline board, calendar, briefs, approvals
Content calendar and editorial calendar views across every project
Social media content calendar planning alongside long-form
Content brief templates and a reusable content templates library
Free downloadable content calendar template + content brief template
Content pipeline board from idea to briefed to published
Two-way card-to-document sync from briefed → published
Built for
Who it's for
Teams that need AI visibility to be a measurable, compounding channel, not a hopeful one.
Growth leaders
Make AI visibility a measurable, compounding channel, not a one-off project.
Content teams
Get the diagnosis and the brief done for you, so your time goes to engineering, not auditing.
Product marketers
Close the gap on how AI describes your category, page by page.
Editorial teams
Run the loop on the pipeline board, calendar, briefs, and approvals you already use.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
How is this different from a monitoring dashboard?+
A dashboard tells you you're not cited and stops there. The Content Engine runs the whole cycle: it diagnoses which page to fix, writes the brief, helps you engineer the rewrite, and measures whether citations actually improved, on a schedule.
What are the four stages of the loop?+
Measure (run every tracked prompt across 10+ AI platforms, regions, and personas), Diagnose (surface and rank the citation gap), Engineer (auto-generate a rewrite brief and execute it in the editor), and Re-measure (track the citation and share-of-voice lift). Then it runs again.
What's a citation-gap brief?+
For every opportunity the engine finds, it generates a ready-to-execute brief, what's missing, the angle to take, and the specific changes that make the page extractable and citation-ready. You start from a brief, not a blank page.
Does it measure whether the fix worked?+
Yes. Shipped changes flow into the next run and the engine reports outcomes, did citation rate, share of voice, and visibility score move. Every opportunity is tied to one of those metrics, so the work is measured in AI visibility, never vanity.
Does it replace my editorial workflow?+
No, it sits on top of it. The engine runs on the same pipeline board, calendar, briefs, and approvals your team already uses, with two-way sync from briefed to published. Engineering AI visibility becomes part of how you already ship content.
Is WriteWorks a content calendar tool?+
Yes. WriteWorks includes a full content calendar and editorial calendar built into every project. Plan campaigns, schedule long-form and your social media content calendar, and see what's briefed, in progress, in review and published, all on one calendar view, with the content pipeline board beside it.
Do you offer a content calendar template I can download?+
Yes. We offer a free, downloadable content calendar template you can use straight away in a spreadsheet, plus a content brief template to plan each piece. When you're ready to engineer and measure the work, import the same plan into WriteWorks and the content calendar tool takes over.
What's a content brief and is there a content brief template?+
A content brief is the structured spec a writer works from: the angle, target prompts, key entities, internal links and success metrics. WriteWorks ships reusable content brief templates, and the engine auto-generates a citation-gap brief for every opportunity, so you always start from a brief, not a blank page.
How is the editorial calendar different from a basic content calendar?+
A basic content calendar just lists dates. The WriteWorks editorial calendar connects each slot to a content brief, the pipeline board, approvals and the AI-visibility loop, so planning, publishing and measuring citation lift all live in one content planning tool instead of scattered across spreadsheets.
Can I reuse content templates across projects?+
Yes. The content templates library lets you save briefs, calendar structures and repeatable formats, then reuse them across every project, so your content pipeline stays consistent and fast to fill.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Close the loop on AI visibility.
Stop staring at the gap. Start engineering it shut, automatically. Plan it on the content calendar, brief it, engineer it, and re-measure the citation lift in one system. Or grab the free content calendar template and content brief template to start planning today.