Content Workflow Software

Content workflow software for multi-brand teams

Run editorial at team scale. Pipeline kanban, content calendar, performance dashboard, and approvals queue, four sub-views over one source of truth. Two-way card-to-document sync, seven-stage status workflow, multi-brand cross-cutting, unlimited seats on the Business plan.

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Trusted by teams winning AI search

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4
Editorial sub-views
Pipeline · Calendar · Performance · Approvals
7-stage
Status workflow
Briefed → writing → revising → submitted → approved → scheduled → published
Unlimited
Seats on Business plan
Multi-org governance
5
Organisations on Business
Multi-tenant brand workspaces
The challenge

Why editorial workflows break at scale

The handoffs and tool sprawl that stall multi-brand content production.

Briefs go missing between Slack and the doc

When briefs live in chat threads and docs live in a different tool, the link between them rots, and writers ship work the brief didn't ask for.

No single view across active production

Most teams can't answer 'what's in production this week across every brand' without compiling three spreadsheets.

Approvals stall everything

Without a filterable approvals queue, content sits waiting on review and the publish date slips.

Calendar lives in three places

Brand A in Google Sheets, Brand B in Notion, Brand C in Asana. Multi-brand calendar = manual reconciliation.

The solution

How the content engine works

Four editorial views, one source of truth, two-way sync to the editor.

Content Pipeline kanban

Drag cards through the seven-stage status workflow. Cross-brand visibility, filterable by status, owner, brand, deadline.

Content Calendar

Month grid plus paginated table across all brands. Multi-select bulk edit. Cross-brand cross-cutting.

Content Performance

Velocity, throughput, content mix, and pipeline distribution surfaced alongside the cards, not in a separate analytics tool.

Content Approvals

Filterable queue of cards waiting on review. Approvals move cards forward in the workflow automatically.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

+340% citations · 60 days

We retired three legacy tools and rebuilt our motion around WriteWorks. Category share-of-voice on ChatGPT and Perplexity tripled, and citations now drive more pipeline than paid search.

JK
Jordan Kessler Head of Growth, GoTeachingJobs
Capabilities

Content engine core capabilities

Everything you need to run editorial as a measurable system.

Pipeline kanban

Seven-stage workflow with drag-to-advance, cross-brand filtering, and live counts.

Content calendar

Month grid plus paginated table. Multi-select bulk edit.

Performance dashboard

Velocity, throughput, content mix, pipeline distribution.

Approvals queue

Filterable review queue. Approvals advance the card.

Brief modal

Brief creation from any engine screen. Seeds the card and the document.

Card-document binding

Two-way sync on status, deadline, collaborators.

Stats tiles

Live counters: cards, drafts, scheduled, published, by brand and by status.

Multi-brand cross-cutting

Single view across every brand workspace inside an organisation.

Time savings

What changes when the engine is in one place

Measured time savings across the editorial pipeline.

TaskBeforeWith WriteWorksTime saved
See everything in production this weekThree spreadsheetsOne kanban view, multi-brandHours
Route content for reviewEmail chains and Slack pingsFilterable approvals queueContinuous
Cross-brand calendar planningManual reconciliationOne calendar with bulk editHours
Track editorial velocityQuarterly exportLive performance dashboardContinuous
Keep the brief and the document in syncManual updates in two placesTwo-way card-doc syncAuto
Included

What the content engine includes

Pipeline, calendar, performance, approvals, and the governance that scales editorial.

4 editorial sub-views: Pipeline, Calendar, Performance, Approvals
7-stage status workflow
Two-way card-document sync (status, deadline, collaborators)
Multi-brand, multi-organisation cross-cutting
Up to 5 organisations on Business
Unlimited seats on Business
Brief modal from any engine screen
Filterable approvals queue
Live performance metrics: velocity, throughput, content mix, pipeline distribution
Stats tiles per brand and per status
Built for

Built for editorial teams

Content managers, marketing directors, editorial teams, and agency portfolios running the pipeline together.

Content managers

Run the editorial system. Pipeline, calendar, approvals, performance, all in one engine.

Marketing directors

Cross-brand visibility into what's in production, approved, scheduled, and shipped.

Editorial teams

Filterable approvals queue with the editor one click away from any card.

Agency portfolios

Multi-organisation governance with 5 orgs and unlimited seats on the Business plan.

Featured story

Within 60 days we closed the share-of-voice gap across every major LLM. Our content team now ships citation-ready by default, and we have the dashboard to prove it.

Read the full story
+278%
Citations across 5 engines
Top 3
On 14 buyer prompts
$620K
Sourced pipeline
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How is the content engine organised?+
Four sub-views: Pipeline (kanban), Calendar (month grid + paginated table), Performance (velocity, throughput, content mix), and Approvals (filterable queue). All four read from one source of truth.
What's the seven-stage workflow?+
Briefed → writing → revising → submitted → approved → scheduled → published. Cards move through each stage with status, deadlines, and collaborators syncing two ways to the underlying editor document.
Does it support multiple brands?+
Yes. Up to 5 organisations on the Business plan, each containing many brands. The calendar and pipeline cross-cut every brand in the org for a single view.
How many seats does it support?+
Unlimited seats on Business. Starter and Professional include team seats according to the plan.
Does it replace my project management tool?+
For editorial workflows, yes. The engine binds briefs, drafts, approvals, and publishing schedules together in one editorial-shaped surface. For non-editorial work, keep your existing PM tool.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Get started

Content workflow software for closed-loop editorial

Pipeline, calendar, performance, and approvals over one source of truth. Multi-brand, multi-org, unlimited seats on Business.

Content Workflow Software: The Multi-Brand Content Engine | WriteWorks