For Product Marketers

Track how AI describes your product, category, and competitors

WriteWorks gives product marketers prompt-level control over the AI narrative. Track exactly how AI answers describe your product, your category, and your competitors. Intervene before a wrong narrative compounds. Score every launch asset against your brand profile.

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Trusted by teams winning AI search

GoTeachingJobsFhreshSurge45GraftPalKleepa
4
Intent variants per keyword
Informational, Navigational, Commercial, Transactional
10
Competitors per brand
Head-to-head SoV (Business plan)
9
AI engines tracked
ChatGPT, Claude, Gemini, Perplexity, and 5 more
Brand lens
Voice and persona match
Scored on every draft
The challenge

Why launches are invisible in AI search

The instrumentation gaps stopping product marketers from controlling the narrative across the 9 AI engines reshaping discovery.

ChatGPT keeps recommending the wrong tool from your category

Without prompt-level tracking, you can't see which competitor wins which prompt, or which engine is propagating the wrong narrative.

Brand mention accuracy is invisible

How AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment, is invisible to most stacks.

Briefs collapse intent into one bucket

What's informational? What's commercial? Most launches ship without intent-anchored prompt coverage and lose on the variant that actually matters.

No instrumentation between launch and citation

Launch announcements, battlecards, and positioning docs ship into a vacuum. Citation lift, SoV, and engine answer coverage are invisible after publish.

The solution

Track the narrative. Intervene early.

Prompt research, competitor tracking, brand-voice lens, brand mention accuracy, across all 9 AI engines.

Prompt research with 4 intent variants

Enter a keyword. WriteWorks runs a demand check, then generates 4 intent-anchored prompts (Informational, Navigational, Commercial, Transactional). Track each across the 9 AI engines.

Competitor tracking and share of voice

Head-to-head AI search performance against up to 10 tracked competitors per brand on the Business plan. Outpacing competitor citation velocity as the target signal.

Brand-voice optimisation lens

Voice, tone, banned terms, persona match against your brand profile, scored on every launch asset. Full alignment as the target signal.

Brand mention accuracy across engines

Track how AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment, with full historical timelines.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

+312% citations · 90 days

Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, surfaces in ChatGPT and Perplexity within weeks, and ties straight back to pipeline. It's the first time we've measured AI search as a real channel.

EM
Elena Mendez VP Growth, Fhresh
Capabilities

Core capabilities for product marketers

Everything you need to instrument the AI narrative.

4 intent variants per keyword

Auto-generated demand-grounded prompts.

Competitor SoV tracking

Up to 10 competitors per brand on Business.

Brand-voice lens

Scored on every launch asset against your brand profile.

Engine answer coverage

Per-prompt visibility across all 9 engines as a target signal.

Citing-pages report

Which of your URLs are cited, by which engine, for which prompt.

Intent-anchored templates

How-to, comparison, listicle, alternative-to, glossary, ultimate-guide.

Time savings

What changes when the narrative is instrumented

Measured time savings across every PMM job, from launch brief to citation telemetry.

TaskBeforeWith WriteWorksTime saved
Generate intent-anchored prompts for a launchBrainstorm, hours4 prompts in secondsHours
Track competitor share of voiceManual researchHead-to-head dashboardAuto
Score a launch brief for brand matchManual reviewBrand lens, live100%
Find prompts where the wrong tool winsManual checksSurfaced automaticallyAuto
Included

What's included for product marketers

Every signal needed to run launches with citation evidence.

Prompt research with 4 intent variants per keyword
Competitor tracking up to 10 per brand (Business plan)
Brand-voice optimisation lens
Brand mention accuracy across all 9 AI engines
Engine answer coverage as a target signal
Share of voice with engine-level breakdown
Citing-pages report by URL, engine, prompt
Intent-anchored templates for launches and comparisons
Built for

Built for product marketing

PMM, brand, PR, and category captains running launch programmes.

Product marketing managers

Control the AI narrative on every launch and every category prompt.

VP product marketing

Brand mention accuracy and SoV in one executive view.

Category captains

Track which competitor wins which prompt on which engine.

Brand and PR teams

Use the Brand lens to enforce persona and voice across every asset.

Featured story

WriteWorks turned AI search from a black box into our most measurable growth channel. We can show the board exactly how many citations we earned and how much pipeline they sourced.

Read the full story
+312%
Citations in 90 days
+58pt
AI visibility score lift
$1.4M
Pipeline attributed to AI
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How does prompt research work?+
Enter a keyword. WriteWorks runs a demand check via historical search data, then generates 4 intent-anchored prompts (Informational, Navigational, Commercial, Transactional). One-click promote any to a tracked prompt swept across all 9 engines.
What's brand mention accuracy?+
How AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment. Target signal: accurate, on-brand, positive mentions across the engines that matter.
How does competitor tracking work?+
Add up to 10 competitors per brand on Business. WriteWorks tracks head-to-head share of voice on every tracked prompt across all 9 engines.
Can I intervene before a wrong narrative compounds?+
Yes. Tracked prompts refresh on a rolling cadence. When a prompt shifts to a competitor, you see it in the dashboard, then re-engineer the page through the editor with the three lenses guiding the rewrite.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Get started

Intervene before a wrong narrative compounds

Track exactly how AI answers describe your product, category, and competitors across all 9 AI engines.

WriteWorks for Product Marketers | AI Narrative Control | WriteWorks