Track how AI describes your product, category, and competitors
WriteWorks gives product marketers prompt-level control over the AI narrative. Track exactly how AI answers describe your product, your category, and your competitors. Intervene before a wrong narrative compounds. Score every launch asset against your brand profile.
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Trusted by teams winning AI search
Why launches are invisible in AI search
The instrumentation gaps stopping product marketers from controlling the narrative across the 8 AI engines reshaping discovery.
ChatGPT keeps recommending the wrong tool from your category
Without prompt-level tracking, you can't see which competitor wins which prompt, or which engine is propagating the wrong narrative.
Brand mention accuracy is invisible
How AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment, is invisible to most stacks.
Briefs collapse intent into one bucket
What's informational? What's commercial? Most launches ship without intent-anchored prompt coverage and lose on the variant that actually matters.
No instrumentation between launch and citation
Launch announcements, battlecards, and positioning docs ship into a vacuum. Citation lift, SoV, and engine answer coverage are invisible after publish.
Track the narrative. Intervene early.
Prompt research, competitor tracking, brand-voice lens, brand mention accuracy, across all 8 AI engines.
Prompt research with 4 buyer-intent prompts
Enter a topic. WriteWorks runs a demand check, then generates 4 buyer-intent prompts (Informational, Navigational, Commercial, Transactional). Track each across all 8 AI engines.
Competitor tracking and share of voice
Head-to-head AI search performance against up to 10 tracked competitors per brand on the Business plan. Outpacing competitor citation velocity as the target signal.
Brand-voice optimisation lens
Voice, tone, banned terms, persona match against your brand profile, scored on every launch asset. Full alignment as the target signal.
Brand mention accuracy across engines
Track how AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment, with full historical timelines.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
Core capabilities for product marketers
Everything you need to instrument the AI narrative.
4 buyer-intent prompts per question
Auto-generated, demand-grounded prompts.
Competitor SoV tracking
Up to 10 competitors per brand on Business.
Brand-voice lens
Scored on every launch asset against your brand profile.
Engine answer coverage
Per-prompt visibility across all 8 engines as a target signal.
Citing-pages report
Which of your URLs are cited, by which engine, for which prompt.
Intent-anchored templates
How-to, comparison, listicle, alternative-to, glossary, ultimate-guide.
What changes when the narrative is instrumented
Measured time savings across every PMM job, from launch brief to citation telemetry.
What's included for product marketers
Every signal needed to run launches with citation evidence.
Built for product marketing
PMM, brand, PR, and category captains running launch programmes.
Product marketing managers
Control the AI narrative on every launch and every category prompt.
VP product marketing
Brand mention accuracy and SoV in one executive view.
Category captains
Track which competitor wins which prompt on which engine.
Brand and PR teams
Use the Brand lens to enforce persona and voice across every asset.
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
How does prompt research work?+
What's brand mention accuracy?+
How does competitor tracking work?+
Can I intervene before a wrong narrative compounds?+
Keep exploring
Related solutions, adjacent use cases, and platform features.
Intervene before a wrong narrative compounds
Track exactly how AI answers describe your product, category, and competitors across all 8 AI engines.