For Product Marketers

Track how AI describes your product, category, and competitors

WriteWorks gives product marketers prompt-level control over the AI narrative. Track exactly how AI answers describe your product, your category, and your competitors. Intervene before a wrong narrative compounds. Score every launch asset against your brand profile.

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The challenge

Why launches are invisible in AI search

The instrumentation gaps stopping product marketers from controlling the narrative across the 8 AI engines reshaping discovery.

ChatGPT keeps recommending the wrong tool from your category

Without prompt-level tracking, you can't see which competitor wins which prompt, or which engine is propagating the wrong narrative.

Brand mention accuracy is invisible

How AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment, is invisible to most stacks.

Briefs collapse intent into one bucket

What's informational? What's commercial? Most launches ship without intent-anchored prompt coverage and lose on the variant that actually matters.

No instrumentation between launch and citation

Launch announcements, battlecards, and positioning docs ship into a vacuum. Citation lift, SoV, and engine answer coverage are invisible after publish.

The solution

Track the narrative. Intervene early.

Prompt research, competitor tracking, brand-voice lens, brand mention accuracy, across all 8 AI engines.

Enter a topic. WriteWorks runs a demand check, then generates 4 buyer-intent prompts (Informational, Navigational, Commercial, Transactional). Track each across all 8 AI engines.

Track the narrative. Intervene early.LIVE
Capabilities

Core capabilities for product marketers

Everything you need to instrument the AI narrative.

4 buyer-intent prompts per question

Auto-generated, demand-grounded prompts.

Competitor SoV tracking

Up to 10 competitors per brand on Business.

Brand-voice lens

Scored on every launch asset against your brand profile.

Engine answer coverage

Per-prompt visibility across all 8 engines as a target signal.

Citing-pages report

Which of your URLs are cited, by which engine, for which prompt.

Intent-anchored templates

How-to, comparison, listicle, alternative-to, glossary, ultimate-guide.

Time savings

What changes when the narrative is instrumented

Measured time savings across every PMM job, from launch brief to citation telemetry.

TaskBeforeWith WriteWorksTime saved
Generate intent-anchored prompts for a launchBrainstorm, hours4 prompts in secondsHours
Track competitor share of voiceManual researchHead-to-head dashboardAuto
Score a launch brief for brand matchManual reviewBrand lens, live100%
Find prompts where the wrong tool winsManual checksSurfaced automaticallyAuto
Included

What's included for product marketers

Every signal needed to run launches with citation evidence.

Prompt research with 4 buyer-intent prompts per question
Competitor tracking up to 10 per brand (Business plan)
Brand-voice optimisation lens
Brand mention accuracy across all 8 AI engines
Engine answer coverage as a target signal
Share of voice with engine-level breakdown
Citing-pages report by URL, engine, prompt
Intent-anchored templates for launches and comparisons
Built for

Built for product marketing

PMM, brand, PR, and category captains running launch programmes.

Product marketing managers

Control the AI narrative on every launch and every category prompt.

VP product marketing

Brand mention accuracy and SoV in one executive view.

Category captains

Track which competitor wins which prompt on which engine.

Brand and PR teams

Use the Brand lens to enforce persona and voice across every asset.

FAQ

Frequently asked questions

How does prompt research work?
Enter a topic. WriteWorks runs a demand check via historical search data, then generates 4 buyer-intent prompts (Informational, Navigational, Commercial, Transactional). One-click promote any to a tracked prompt measured across all 8 engines.
What's brand mention accuracy?
How AI engines describe your brand, products, and category when prompted, accuracy, context, sentiment. Target signal: accurate, on-brand, positive mentions across the engines that matter.
How does competitor tracking work?
Add up to 10 competitors per brand on Business. WriteWorks tracks head-to-head share of voice on every tracked prompt across all 8 engines.
Can I intervene before a wrong narrative compounds?
Yes. Tracked prompts refresh on a rolling cadence. When a prompt shifts to a competitor, you see it in the dashboard, then re-engineer the page through the editor with the three lenses guiding the rewrite.

Intervene before a wrong narrative compounds

Track exactly how AI answers describe your product, category, and competitors across all 8 AI engines.