Google Ads integration
Join what you pay for to what AI engines already say about you. The Google Ads integration brings campaign, keyword and conversion data into WriteWorks so paid demand and AI search visibility sit in one view.
What the Google Ads integration is
Nothing is written back. WriteWorks does not create campaigns, change bids or touch budgets. The connection exists so the visibility data WriteWorks collects across AI platforms can be read next to the paid performance you already measure.
That pairing answers a question neither tool can answer alone: for the terms you are buying, is the answer engine already recommending you, or is it recommending a competitor while you pay for the click?
What you can do with it
Four questions the two data sets answer together that neither answers alone.
Terms with strong AI citation coverage and heavy paid spend are the first place to look for savings. If an engine already recommends you, the click may not need buying twice.
High spend with no AI citation is the opposite problem: you are renting demand a competitor is being recommended for. Those become content briefs rather than bid increases.
Search terms that convert in paid are prompts worth tracking in AI search, and prompts you already win are keywords worth testing in paid. The signal runs both ways.
Paid, organic and AI search in one report, so the answer to what is this worth does not depend on which dashboard someone opens.
How the Google Ads integration works
About a minute to connect, and nothing to maintain afterwards.
Connect your Google account
Open Settings, then Integrations, and choose Google Ads. Google asks you to sign in and approve read access. WriteWorks never sees your password, and the permission can be revoked from your Google account at any time.
Pick the ad account
Choose which Google Ads account this brand should read from. Agencies running several brands connect each one separately, so data never crosses between clients.
WriteWorks matches terms to prompts
Your search terms are matched against the prompts WriteWorks already tracks across AI platforms, so paid demand and AI visibility line up on the same rows.
Act on the gaps
Spend with no citation becomes a content brief. Citations with heavy spend become a bidding conversation. Both show up in Opportunities with the numbers attached.
Who uses the Google Ads integration
The same connection answers a different question depending on who is asking.
See which of your terms an AI engine already answers in your favour, and which are being handed to a competitor while you pay for the click.
One view of paid, organic and AI search, so budget conversations start from the whole discovery layer rather than the channel with the best dashboard.
Connect each client's own Google Ads account, keep the data separated by brand, and show paid and AI visibility together in client-ready reporting.
Paid search terms are the cleanest demand signal in the business. Use them to decide which prompts are worth writing for.
You bring your own account. The Google Ads integration authenticates with your own account at Google Ads, on your own plan and your own quota. WriteWorks reads the data that account already has access to, and nothing else. Disconnect at any time and the stored credential is deleted.
Works well alongside
Google Ads integration FAQs
The questions teams ask before connecting it.
What does the Google Ads integration do?+
Does WriteWorks change my campaigns or bids?+
Do I need my own Google Ads account?+
How do I connect Google Ads to WriteWorks?+
Can agencies connect more than one Google Ads account?+
What happens if I disconnect it?+
Is my Google Ads data shared with anyone else?+
What does the Google Ads integration cost?+
Connect Google Ads and see the whole picture
Measure how 10+ AI platforms answer your buyers, join it to the paid and organic data you already have, and ship the content that flips the citation.