ChatGPT optimisation

The ChatGPT optimisation platform

WriteWorks tracks every prompt across ChatGPT, capturing cited URLs, share of voice, and sentiment across personas and 23+ regions with up to a 24-hour refresh. The three optimisation lenses then score each draft for the signals ChatGPT rewards, so you get cited.

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The challenge

Why brands stay invisible on ChatGPT

The instrumentation gaps that stop teams from seeing ChatGPT answers.

You can't see what ChatGPT says about your brand

Without instrumentation, every ChatGPT answer about your product, category, or competitors is invisible to your team.

ChatGPT cites competitors for prompts you should win

Aggregate visibility doesn't tell you which prompt you lose, which competitor wins it, or which page they cited.

Content shipped for Google doesn't always get cited by ChatGPT

ChatGPT rewards different signals than the Google SERP. Without scoring drafts for citation-readiness, you ship blind.

Coverage is uneven across engines

Winning the answer on one assistant says nothing about the other nine your buyers actually ask.

The solution

How WriteWorks optimises for ChatGPT

Track every prompt, score every draft, close the loop.

Register the prompts your buyers actually ask. WriteWorks runs across ChatGPT for each, captures the answer text, the cited URLs, your position, and competitor citations.

◆How WriteWorks optimises for ChatGPTLIVE
Capabilities

Core capabilities

Everything you need to instrument ChatGPT citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring for extractability, prompt alignment, citation-readiness, entity clarity.

Citing-pages report

Reverse view: which URLs are cited, by ChatGPT, for which prompts.

Competitor SoV

Head-to-head citation share against up to 10 competitors per brand.

Time savings

What changes when ChatGPT is tracked

Measured savings on ChatGPT visibility analysis.

TaskBeforeWith WriteWorksTime saved
See if ChatGPT cites you for a promptManual ChatGPT queriesLive citation list per tracked promptBuilt-in
Track ChatGPT citation historyUntrackedDay-by-day, up-to-24h refreshContinuous
Score a draft for ChatGPT citation-readinessGuessworkLive AI Search lensBuilt-in
Included

What's included

Every ChatGPT capability inside WriteWorks.

ChatGPT included in 8-engine prompt tracking
Per-prompt citation list with answer-text context
Day-by-day citation history
AI Search lens scoring for citation-readiness
Citing-pages reverse report
Competitor citation tracking
Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

See exactly how ChatGPT describes your product and category.

Content managers

Score every draft for ChatGPT citation-readiness before publish.

Growth leaders

Track ChatGPT citation lift as a measurable channel.

FAQ

Frequently asked questions

How does WriteWorks track ChatGPT citations?
ChatGPT is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, the cited URLs, your position in the answer, and the timestamp of the run.
Does this work for ChatGPT and other AI engines?
Yes. Every tracked prompts run across all 8 AI engines (ChatGPT, Claude, Gemini, Perplexity, Meta AI, Microsoft Copilot, Google AI Overviews, Google AI Mode) on the same refresh.
How do I improve my ChatGPT citation rate?
Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity, the signals ChatGPT and other AI engines reward when picking sources for an answer.

The ChatGPT optimisation platform

Track every prompt that matters across ChatGPT, see who gets cited and in what tone, and engineer the content that wins the answer.

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