ChatGPT optimisation

The ChatGPT optimisation platform

WriteWorks tracks every prompt across ChatGPT, capturing cited URLs, share of voice, and sentiment across personas and 23+ regions with up to a 24-hour refresh. The three optimisation lenses then score each draft for the signals ChatGPT rewards, so you get cited.

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Trusted by teams winning AI search

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ChatGPT Search

Cited URL capture

Captures the 'Sources' panel ChatGPT shows alongside browsing answers

Per-prompt

Citation list per run

Cited URLs, position, answer text, run timestamp

Source authority

Optimisation methodology

Score for the authority and structural signals ChatGPT picks first

Fhresh

Search prompts, briefs, citations…⌘K

Amara Okafor

Plan

To-do list

Opportunities

Prompt research

Keyword research

Action

Create

Automate

Sheets

Manage

Library

Measure

Overview

AI search

Agent traffic

Other

Google Search Console

AI Search

Analytics

Visibility

Prompts

Query fanouts

Platforms

Regions

Personas

Sentiment

Citations

Citation gaps

Bot signals

Visibility

How often AI engines mention your brand, your share of voice vs competitors, and where you rank across the prompts you are tracking.

Last 30 days

Previous period

Regions

Platforms

Visibility score

0%↑ 0%

Visibility score rank

across 34 tracked competitors

Visibility score rank

Citation share rank

The challenge

Why brands stay invisible on ChatGPT

The instrumentation gaps that stop teams from seeing ChatGPT answers.

You can't see what ChatGPT says about your brand

Without instrumentation, every ChatGPT answer about your product, category, or competitors is invisible to your team.

ChatGPT cites competitors for prompts you should win

Aggregate visibility doesn't tell you which prompt you lose, which competitor wins it, or which page they cited.

Content shipped for Google doesn't always get cited by ChatGPT

ChatGPT rewards different signals than the Google SERP. Without scoring drafts for citation-readiness, you ship blind.

The solution

How WriteWorks optimises for ChatGPT

Track every prompt, score every draft, close the loop.

Track every prompt on ChatGPT

Register the prompts your buyers actually ask. WriteWorks runs across ChatGPT for each, captures the answer text, the cited URLs, your position, and competitor citations.

Per-prompt citation history

Daily citation snapshots so you can correlate content ships with citation lift, and spot when a citation drops out.

AI Search lens scores citation-readiness

Score every draft for the structure, claim density, source authority, and entity clarity ChatGPT rewards before it ships.

Citing-pages reverse report

Pivot from a URL to every ChatGPT prompt that cited it. See exactly which pages are working.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

KeepaClosed the gap

“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”

Rohan Navarro Director of Growth, Keepa

Capabilities

Core capabilities

Everything you need to instrument ChatGPT citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring for extractability, prompt alignment, citation-readiness, entity clarity.

Citing-pages report

Reverse view: which URLs are cited, by ChatGPT, for which prompts.

Competitor SoV

Head-to-head citation share against up to 10 competitors per brand.

Time savings

What changes when ChatGPT is tracked

Measured savings on ChatGPT visibility analysis.

TaskBeforeWith WriteWorksTime saved

See if ChatGPT cites you for a promptManual ChatGPT queriesLive citation list per tracked promptBuilt-in

Track ChatGPT citation historyUntrackedDay-by-day, up-to-24h refreshContinuous

Score a draft for ChatGPT citation-readinessGuessworkLive AI Search lensBuilt-in

Included

What's included

Every ChatGPT capability inside WriteWorks.

ChatGPT included in 8-engine prompt tracking

Per-prompt citation list with answer-text context

Day-by-day citation history

AI Search lens scoring for citation-readiness

Citing-pages reverse report

Competitor citation tracking

Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

See exactly how ChatGPT describes your product and category.

Content managers

Score every draft for ChatGPT citation-readiness before publish.

Growth leaders

Track ChatGPT citation lift as a measurable channel.

Featured story

GoTeachingJobs

“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”

Read the full story

AI engines measured

Share of voice

Tracked vs competitors

Proven

Lift on every run

FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How does WriteWorks track ChatGPT citations?+

ChatGPT is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, the cited URLs, your position in the answer, and the timestamp of the run.

Does this work for ChatGPT and other AI engines?+

Yes. Every tracked prompts run across all 8 AI engines (ChatGPT, Claude, Gemini, Perplexity, Meta AI, Microsoft Copilot, Google AI Overviews, Google AI Mode) on the same refresh.

How do I improve my ChatGPT citation rate?+

Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity, the signals ChatGPT and other AI engines reward when picking sources for an answer.

Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

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