Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
The AI SEO platform and content marketing platform for AI search
Track it. Engineer it. Win it. Prove it.
WriteWorks is the AI SEO platform and content marketing platform for AI search. An AI SEO tool and SEO content optimization tool, it measures how 10+ AI platforms answer your buyers, citations, share of voice, and sentiment, then engineers the content that wins the answer. Monitoring shows you the gap. WriteWorks closes it. One closed loop: Measure → Diagnose → Engineer → Prove.
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Trusted by teams winning AI search
The platform
See WriteWorks in Action
This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
Search content, prompts, competitors...
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AI search
Analytics
Visibility
Competitors
Prompts
Query fanouts
Platforms
Regions
Personas
Sentiment
Citations
Topic authority
Insights
Settings
Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why monitoring alone never wins the answer
The gaps stopping brands from getting cited across ChatGPT, Claude, Gemini, Perplexity, and the rest of the 10+ AI platforms reshaping discovery.
Invisible across the 10+ AI platforms
Your brand may not appear in ChatGPT, Claude, Gemini, Perplexity, Meta AI, Microsoft Copilot, Google AI Overviews, or Google AI Mode answers, and you have no way to know which prompts surface competitors instead.
Monitoring shows the gap but never closes it
Most tools tell you that you are not cited, then stop. They never engineer the content that wins the answer. The citation gap stays open.
Off-brand AI answers
Without a brand profile and a brand scoring lens, AI engines describe your product, and the sentiment around it, in language your buyers would never use.
Disconnected tools, no closed loop
Research tools, monitors, writers, dashboards, none share data. Measure → Diagnose → Engineer → Prove is broken across six tabs.
The solution
One platform. One closed loop. Measure → Diagnose → Engineer → Prove.
Measure deeper across 10+ AI platforms, engineer to win the answer, and prove the lift, all in one closed loop.
Per-prompt tracking across all 10+ AI platforms, 20+ markets, and personas, with up to 24h citation refresh. Citation rate, share of voice, and sentiment on every tracked prompt.
Three AI-visibility scoring lenses on every draft with pass / warning / fail checks. The platform engineers the content that closes the citation gap.
Tie every content ship to citation rate, share of voice, and AI-referred sessions. Measure → Diagnose → Engineer → Prove, all in one loop.
20 AI crawler signatures classified into AI Citation, AI Training, AI Indexing, plus AI-referred humans. A tracking pixel for your owned web properties.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
RN
Capabilities
Measure. Diagnose. Engineer. Prove.
Every shipped feature lives under one stage of the closed loop. Click through to dive into any capability of the platform.
Measure
AI search visibility across all 10+ AI platforms · citation rate, share of voice, and sentiment · 20+ markets · 4 buyer-intent prompts per question · up to 24h citation refresh.
Diagnose
The citation gap, page by page · which prompts surface competitors · demand signals on the buyer questions worth winning · AI Overview presence.
Engineer
Google-Docs-style editor · AI co-author with selection-rewrite quick actions · three AI-visibility scoring lenses · templates · import from URL · workflows · sheets · library.
Prove
Citation rate and share-of-voice lift over time · AI-referred sessions · 20 AI crawler signatures classified · grounded Ask chat over your history.
Time savings
What WriteWorks does that monitoring tools don't
Measurement, diagnosis, engineering, and proof, all in one closed loop.
TaskBeforeWith WriteWorksTime saved
Measure every engine for a tracked promptManual, hoursUp to 24h auto-refreshContinuous
Generate buyer-intent promptsBrainstorm, hours4 prompts per question in secondsAutomatic
Score a draft to win the answerNo instrumentationLive, pass/warning/failBuilt-in
Find the citation gap to close firstManual analysisQuick wins surfacedAuto
Classify a site visit as crawler or humanImpossible20 signatures auto-classifiedBuilt-in
Pull citing-pages report by engineDays of workBuilt-inAutomatic
Included
Why teams choose WriteWorks
The reasons content teams, growth leaders, and product marketers switch to one platform engineered for AI search.
10+ AI platforms measured on every plan, ChatGPT, Claude, Gemini, Perplexity, Meta AI, Microsoft Copilot, Google AI Overviews, Google AI Mode
20 AI crawler signatures classified into AI Citation, AI Training, AI Indexing
Citation rate, share of voice, and sentiment on every tracked prompt
Three AI-visibility scoring lenses on every draft
AI co-author with selection-rewrite quick actions
Agentic workflows and an AI-native spreadsheet for bulk operations
Citing-pages report, which URLs are cited, by which engines, for which prompts
Share of voice and sentiment vs up to 10 tracked competitors per brand
Demand signals on the buyer questions worth winning citations for
Ask, grounded AI chat over your tracked-prompt history and content library
Organisations, members and invitations, with teams and granular role-based permissions
Approval workflows, activity feeds and audit logs
Agency workspace: every client organisation from one login
Usage tracked against your plan, with self-serve billing
Integrations hub, API keys and HMAC-signed webhooks
Multi-factor authentication and per-organisation isolation
In-platform notifications for approvals, scans and reports
Built-in support tickets and help centre
Featured story
GoTeachingJobs
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full story10+
AI platforms measured
Share of voice
Tracked vs competitors
Proven
Lift on every run
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is WriteWorks?+
WriteWorks is the AI SEO platform and content marketing platform for AI search, an AI SEO tool and SEO content optimization tool in one closed loop. It measures how 10+ AI platforms answer your buyers, citations, share of voice, and sentiment, then engineers the content that wins the answer. Monitoring shows you the gap. WriteWorks closes it. One closed loop: Measure → Diagnose → Engineer → Prove.
Which AI engines do you measure?+
All 10+: ChatGPT, Claude, Gemini, Perplexity, Meta AI, Microsoft Copilot, Google AI Overviews, Google AI Mode. Every plan measures every engine. Tracked prompts refresh up to every 24 hours.
What is the closed loop?+
Measure (citation rate, share of voice, and sentiment across 10+ AI platforms), Diagnose (find the citation gap to close first), Engineer (draft to win the answer), Prove (tie the work to citation and share-of-voice lift). Track it. Engineer it. Win it. Prove it.
What are the three scoring lenses?+
Three AI-visibility scoring lenses score every draft live with pass / warning / fail checks: extractability and prompt alignment, citation-readiness and entity clarity, and brand voice, tone, and persona match. They engineer the content that wins the answer.
How do you measure AI crawlers?+
A tracking pixel for your owned web properties classifies every visit as AI crawler, AI-referred human, or direct. 20 AI crawler signatures, classified into AI Citation, AI Training, and AI Indexing traffic.
Do you replace my CMS?+
No. WriteWorks sits alongside your CMS. Content publishes wherever you publish today. The platform is the measurement and engineering layer.
How does pricing work?+
Three tiers, Starter, Growth, Enterprise. All 10+ AI platforms measured on every plan. Limits and team features scale with the plan. Every new organisation starts on a free trial so you can evaluate the platform first.
The platform
Six feature families
Every feature belongs to exactly one family. Open a family to jump straight to any capability inside it.
Know exactly where you stand in AI search. Visibility and share of voice per prompt across 10+ AI platforms, split by market and buyer persona.
Citations Competitor share of voice Per-engine visibility Google AI Overviews AI rank tracking Brand sentiment Brand mentions & alerts Cited sources Personas Regions Social AI visibility Topic authority AI visibility audit
Explore AI Visibility See the AI bots reading your site. 20 crawler signatures across 12 platforms, with full request logs, bot-signal analysis and sitemap intelligence.
Explore AI Crawler IntelligenceConnect AI visibility to traffic and revenue, then let scheduled scans running 15 signals across 5 data sources surface your next content move.
Explore Traffic & OpportunitiesThe half the trackers don't have. A full production system wired to your visibility data: editor, generation, projects, approvals, automations and sheets.
AI optimisation Selection-aware AI rewrite Optimisation lenses Prompt research 4 intent variants Demand signals Keyword clustering Projects & calendar Collaboration & approvals Automations Sheets Content refresh
Explore Content Engine The grounding layer. Identity, tone, audience and goals captured once, and a knowledge base that grounds every generation in what is true about your business.
Explore Brand Intelligence & KnowledgeProof, on a schedule. Compose reports from connected data sources, save them as templates, and have them delivered automatically on the cadence you set.
Explore Reporting Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Stop guessing how AI answers your buyers
Measure how 10+ AI platforms answer your buyers, then engineer the content that wins the answer. Track it. Engineer it. Win it. Prove it. One platform. One closed loop.