Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Traffic, conversions & opportunities
Connect AI visibility to traffic and revenue
Visibility is a means; pipeline is the point. Connect your analytics and search data and WriteWorks shows what AI search is actually worth in sessions and conversions, then runs scheduled scans across that data to surface the content opportunities with the most upside.
14-day trial · Cancel anytime
Trusted by teams winning AI search
Search content, prompts, competitors…⌘K
AO
Amara OkaforDashboard
Assistantnew
Plan
To-Do List
Opportunities
Prompt research
Action
Create
Refresh
AI Agentsnew
Sheetsnew
Managenew
Library
Measure
Overview
AI search
Agent analytics
Sitemap analytics
Other
Google Search Console
Knowledge
Brand Hub
Documents
AI search
Analytics
Visibility
Competitors
Prompts
Query fanouts
Platforms
Regions
Personas
Sentiment
Citations
Topic authority
Insights
Settings
Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand Fresha Vagaro Booksy
Most-cited domains
Share of voice
Others22.6%
Fresha19.4%
Vagaro16.1%
Booksy14.7%
Fhresh13.6%
Boulevard6.4%
Zenoti4.1%
Mangomint3.1%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI visibility stalls at the dashboard
A score nobody can convert into pipeline, and opportunity discovery that only happens quarterly.
Nobody can say what AI search is worth
Leadership asks what the AI search programme returns and the honest answer is a visibility score, which is not a number anyone can put next to pipeline. The connection between being cited and being paid is missing.
AI referral traffic hides in plain sight
Sessions arriving from ChatGPT, Perplexity and AI Overviews land in analytics without a clean label, so the fastest-growing channel gets counted as direct or other and nobody notices it growing.
Search data sits in a separate tool
Classic search performance lives in Search Console, AI visibility lives somewhere else, and the two never get compared, even though buyers use both.
Opportunity discovery is a manual audit
Finding the next content move means someone exporting spreadsheets and eyeballing them, which happens once a quarter at best and goes stale immediately.
The solution
How traffic, conversions and opportunities connect
Plug in the data, value the channel, then let the scans nominate the work.
Traffic & conversions
Connect Google Analytics 4 and track AI referral traffic, conversions and trends: how much traffic AI engines actually send you, and what it does after it lands. The answer to "fine, but what is it worth?", in sessions and conversions.
Full search performance suite
Connect Google Search Console for queries, pages, clicks and impressions, with intent analysis layered on top and breakdowns by country, device and search type. Classic search and AI search in one place, because your buyers use both.
Quick wins
Striking-distance positions surfaced automatically: the places where a small push produces an outsized gain. The fastest return in the platform, found for you rather than exported and eyeballed.
Key changes
Significant rises and falls in search performance, flagged as they happen so nothing important slips past between reviews. You should never be the last to know your best page dropped.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
What you get
The measurement that values AI search, and the engine that turns it into a queue.
AI referral traffic
Sessions AI engines send you, separated from the rest of your traffic mix.
Conversion tracking
What AI-referred visitors do after they land, not just that they arrived.
Intent analysis
Search queries classified by intent, so demand is readable rather than a keyword dump.
Quick wins
Striking-distance pages and queries where a small push pays out fastest.
Key changes
Significant rises and falls flagged automatically between reviews.
Country, device & search type
Full Search Console breakdowns without leaving the platform.
15 opportunity signals
Untapped prompts, citation decline, losing share of voice, CTR gaps, thin content and more.
Scheduled scans
Opportunity discovery on a cadence you set, with a full audit history.
Time savings
What changes when the data is connected
From quarterly audits to a ranked queue that refreshes itself.
TaskBeforeWith WriteWorksTime saved
Answer "what is AI search worth?"A visibility score and a shrugSessions and conversions from AI referralsThe whole argument
Find the next content moveQuarterly manual auditScheduled scan, ranked queueMost of the analysis
Catch a page that droppedNoticed weeks laterFlagged in key changesWeeks of decline
Prioritise by upsideGut feel15 scored signalsAuto
Included
What's included
Every source, signal and breakdown.
AI referral traffic and conversion tracking via GA4
Full Search Console suite: queries, pages, clicks, impressions
Intent analysis on search demand
Breakdowns by country, device and search type
Quick wins: striking-distance opportunities surfaced automatically
Key changes: significant rises and falls flagged
15 opportunity signals across 5 data sources
Scheduled opportunity scans with configurable scope and cadence
Prioritised opportunity inbox, ready to action into content
Full scan history for auditable, repeatable discovery
Built for
Built for the teams that answer for the number
Growth, SEO, content and agencies.
Growth leaders
The number that connects content investment to pipeline, ready for the board.
SEO teams
Classic search performance and AI visibility side by side, in one place.
Content teams
A ranked queue of what to write next, scored on real data rather than opinion.
Agencies
Per-client opportunity discovery that runs on a schedule and evidences the retainer.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What data sources does this connect to?+
Google Analytics 4 for traffic and conversions, and Google Search Console for search performance. Both connect by OAuth from the integrations hub, and both feed the opportunity scans as well as their own dashboards.
How does WriteWorks identify AI referral traffic?+
AI-referred sessions are separated out of your analytics data so you can see how much traffic AI engines send and what it does after it lands, rather than having it absorbed into direct or other referral buckets.
What are opportunity scans?+
Scheduled, automated passes over every connected data source that surface content opportunities ranked by upside. Fifteen signals run across five sources: AI visibility, SEO and keywords, traffic and conversions, and content freshness. You set the scope and cadence, and every scan is retained in history.
What signals do the scans look for?+
Untapped prompts, prompt content gaps, pages that could get cited, declining citations, losing share of voice, almost-page-one positions, losing rank, losing clicks, CTR gaps, cannibalisation, losing traffic, high traffic with low conversion, zero-traffic pages, outdated content and thin content.
Do I need Search Console and GA4 connected for this to work?+
The AI visibility and content freshness signals run without either, since they use WriteWorks' own crawl and tracking data. The SEO signals need Search Console and the traffic and conversion signals need GA4, and each tab tells you what to connect if it is missing.
What are quick wins?+
Positions where a small amount of work produces an outsized gain, typically pages and queries sitting just outside the positions that earn clicks. They are surfaced automatically from your Search Console data rather than found by manual export.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Find out what AI search is actually worth
Connect GA4 and Search Console, see AI referral traffic and conversions, and let scheduled scans surface your next content move across 15 signals.