Traffic, conversions & opportunities

Connect AI visibility to traffic and revenue

Visibility is a means; pipeline is the point. Connect your analytics and search data and WriteWorks shows what AI search is actually worth in visits and conversions, then scans that data every day to surface the content opportunities with the most upside.

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The Traffic & Conversions tab of Opportunities: sessions at stake, sessions lost and conversions, with pages losing traffic or converting below the site median, each with a priority (sample data).

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This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.

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SCSam Cartersam@example.com

WRITEWORKS

Opportunities

Search brands, prompts, competitors…⌘K

New

1.2M (62%) leftAsk AI

The challenge

Why AI visibility stalls at the dashboard

A score nobody can convert into pipeline, and opportunity discovery that only happens quarterly.

Nobody can say what AI search is worth

Leadership asks what the AI search programme returns and the honest answer is a visibility score, which is not a number anyone can put next to pipeline. The connection between being cited and being paid is missing.

AI referral traffic hides in plain sight

Sessions arriving from ChatGPT, Perplexity and AI Overviews land in analytics without a clean label, so the fastest-growing channel gets counted as direct or other and nobody notices it growing.

Search data sits in a separate tool

Classic search performance lives in Search Console, AI visibility lives somewhere else, and the two never get compared or acted on together, even though buyers use both.

Opportunity discovery is a manual audit

Finding the next content move means someone exporting spreadsheets and eyeballing them, which happens once a quarter at best and goes stale immediately.

The solution

How traffic, conversions and opportunities connect

Plug in the data, value the channel, then let the scans nominate the work.

Count the real people who click through from ChatGPT, Perplexity and other AI answers, broken down by assistant, with AI crawlers kept out of the numbers. The answer to "fine, but what is it worth?", in visitors rather than a visibility score.

◆How traffic, conversions and opportunities connectLIVE

WriteWorks AI crawlers: human visits from AI answers. Close-up: AI-referred visits KPIs, platform chart and the platforms table (sample data).

Success story

What real brands fixed with WriteWorks

What each brand fixed, measured before and after with the same audit, in their own words.

GoTeachingJobsJob pages AI can read 5% → 100%

“Our job pages used to reach AI crawlers as a "Loading jobs..." placeholder. One rendering fix later, the share AI crawlers can read has gone from 5% to 100%, and every job page now names itself with a proper heading.”

GoTeachingJobs teamRead the GoTeachingJobs success story

Capabilities

What you get

The measurement that values AI search, and the engine that turns it into a queue.

AI referral traffic

Visitors AI assistants send you, by assistant, with crawlers filtered out.

Conversion rules

Choose which GA4 events count as conversions, with segments and page scope.

Search Console prompts

Queries you already rank for, intent-classified and turned into AI prompts to track.

Quick wins

Almost-page-one pages where a small push pays out fastest.

Losing rank and clicks

Pages slipping in position or clicks, flagged against the previous period.

Report widgets

GA4 and Search Console widgets and templates for report decks.

15 opportunity signals

Untapped prompts, citation decline, losing share of voice, CTR gaps, thin content and more.

Daily scans

Opportunity discovery refreshed every day, with scan settings and a full history.

Time savings

What changes when the data is connected

From quarterly audits to a ranked queue that refreshes itself.

TaskBeforeWith WriteWorksTime saved

Answer "what is AI search worth?"A visibility score and a shrugAI-referred visitors, by assistantThe whole argument

Find the next content moveQuarterly manual auditScheduled scan, ranked queueMost of the analysis

Catch a page that droppedNoticed weeks laterFlagged as losing rank, clicks or trafficWeeks of decline

Prioritise by upsideGut feel15 scored signalsAuto

Included

What's included

Every source, signal and report.

AI referral traffic by assistant, crawlers filtered out

GA4 conversion rules: events, segments and page scope

Search Console and GA4 data in opportunities, reports and Ask AI

Per-page analytics from your sitemap, with an AI search content score

Quick wins: almost-page-one opportunities surfaced automatically

Losing rank, losing clicks, CTR gap and cannibalisation signals

15 opportunity signals across 4 sources

Daily opportunity scans with configurable scope

Prioritised opportunity queue with one-click briefs into the editor

Full scan history for auditable, repeatable discovery

Built for

Built for the teams that answer for the number

Growth, SEO, content and agencies.

Growth leaders

The number that connects content investment to pipeline, ready for the board.

SEO teams

Classic search performance and AI visibility side by side, in one place.

Content teams

A ranked queue of what to write next, scored on real data rather than opinion.

Agencies

Per-client opportunity discovery that runs on a schedule and evidences the retainer.

Featured story

Fhresh

“We're a booking marketplace, so listings are everything. Since the fixes, pages fully readable without JavaScript went from 84% to 98%, our sitemap dates finally mean something, and our full llms.txt file is real. Over a third of our audited category pages now list their businesses as structured data, with the remaining markets up next.”

Fhresh team

Read the full story

72% → 98%

Pages answering crawlers in under 0.8 s

84% → 98%

Pages fully readable without JavaScript

29% → 58%

Key pages with the schema AI expects

FAQ

Frequently asked questions

Everything teams typically ask before getting started.

What data sources does this connect to?+

Google Analytics 4 for traffic and conversions, and Google Search Console for search performance. Both connect by OAuth from the integrations hub. Their data feeds the opportunity scans, report widgets and templates, and Ask AI.

How does WriteWorks identify AI referral traffic?+

Through the WriteWorks tracking snippet. It classifies each request as a known AI crawler or a human visit, and records human visits with the assistant that referred them, so AI referrals get their own number instead of being absorbed into direct or other referral buckets.

What are opportunity scans?+

Daily, automated passes over your connected data that surface content opportunities ranked by upside. Fifteen signals run across four sources: AI visibility, SEO and keywords, traffic and conversions, and content freshness. You set the scope in scan settings, and every scan is retained in history.

What signals do the scans look for?+

Untapped prompts, prompt content gaps, pages that could get cited, declining citations, losing share of voice, almost-page-one positions, losing rank, losing clicks, CTR gaps, cannibalisation, losing traffic, high traffic with low conversion, zero-traffic pages, outdated content and thin content.

Do I need Search Console and GA4 connected for this to work?+

The AI visibility and content freshness signals run without either, since they use WriteWorks' own crawl and tracking data. The SEO signals need Search Console and the traffic and conversion signals need GA4, and each source in the queue tells you what to connect if it is missing.

What are quick wins?+

Positions where a small amount of work produces an outsized gain, typically pages ranking 11 to 20 with impressions worth chasing. They are flagged automatically from your Search Console data as almost-page-one opportunities rather than found by manual export.

Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Find out what AI search is actually worth

Connect GA4 and Search Console, see the visitors AI sends you, and let daily scans surface your next content move across 15 signals.

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