Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
CRO audit
Find the pages that get traffic but leak conversions
Your biggest conversion wins are usually on pages that already get visitors. WriteWorks reads your GA4 data, flags the pages with above-median sessions and below-median conversion rate, and turns each one into a conversion-focused brief measured against your own site's benchmarks.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why conversion leaks go unnoticed
Reports show the numbers but not the outliers.
Landing page analytics stops at the report
GA4 will tell you sessions and conversions per page. It will not tell you which pages are underperforming against the rest of your site, or what to change on them.
Traffic wins hide conversion losses
A page that doubles its visitors looks like a success, even when its conversion rate has collapsed. Without a baseline, the leak goes unnoticed.
CRO advice is generic
Best-practice checklists and industry averages say little about your audience. A target worth aiming at comes from the middle of your own site.
Answers shift week to week
The same buyer question returns a different set of sources each week, so a one-off audit is stale before the fix ships.
The solution
How the CRO audit works
Compare against your own medians, scan the page, brief the fix.
Every scan compares each page against your site's own medians. Pages with above-median sessions and a below-median conversion rate are flagged and ranked, so the leaks with the most visitors surface first.
Each flagged page can be scanned for on-page problems, including no clear call to action, thin content, missing meta descriptions and weak internal linking, so the brief starts from what is actually on the page.
Generate a brief from a traffic row and it uses a conversion frame: GA4 engagement and key-event data for the page, benchmarks from your own site's median, and the data source and date window behind every figure.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Conversion leak capabilities
Everything needed to find and brief conversion fixes.
High traffic, low conversion
Above-median sessions with a below-median conversion rate.
Losing traffic
Sessions declining against the previous period.
Zero-traffic pages
Published over 90 days ago with effectively no sessions.
Conversion checks on the page
Flags pages with no obvious call to action in the main content.
Own-site benchmarks
Targets come from the median of your pages that have real traffic.
Weekly CRO digest
An opt-in Monday email with the top conversion opportunities.
Time savings
What changes with an always-on CRO audit
From occasional GA4 dives to a ranked list.
TaskBeforeWith WriteWorksTime saved
Find pages leaking conversionsManual GA4 explorationRanked high traffic, low conversion rowsHours per review
Set a realistic targetAn industry average from a blog postYour own site's medianThe argument
Brief the fixA vague "improve the CTA" ticketA CRO brief with evidence and sourcesBack-and-forth
Included
What's included
Every conversion leak capability.
High traffic, low conversion signal from GA4
Losing traffic and zero-traffic signals
On-page conversion and technical checks
CRO-framed briefs with GA4 evidence
Benchmarks from your own site's median
Opt-in weekly digest of top opportunities
Built for
Built for teams that own conversion
Growth, CRO and content.
Growth marketers
Find the pages where more conversions are cheapest to win.
CRO specialists
A continuously updated audit list, scored against your own baseline.
Content teams
Turn underperforming pages into briefs the writer can act on.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is a CRO audit?+
A conversion rate optimisation (CRO) audit reviews your pages to find where visitors drop off instead of converting, and what to change to fix it. WriteWorks automates the finding part by flagging pages whose conversion rate is below your site's median despite above-median traffic.
How does WriteWorks decide a page converts poorly?+
It compares each page against your own data: the median sessions and median conversion rate across your pages with real traffic. A page above the median on sessions and below it on conversion rate gets flagged.
What counts as a conversion?+
By default, GA4's own conversions metric, which is the sum of every key event on the property. You can narrow that to specific GA4 events in the conversion rules, and the briefs, the weekly digest and your reports then use that definition.
Is this a conversion rate optimization tool?+
It is the diagnosis and briefing half. WriteWorks finds the leaking pages, scans them and writes a conversion-focused brief that opens in the editor. It does not run A/B tests.
Do I need GA4 connected?+
Yes. The traffic and conversion signals all come from Google Analytics 4. Connect it once from the integrations hub and they appear in the opportunity queue.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Fix the pages that already get the traffic
Connect GA4 and WriteWorks flags the high-traffic, low-converting pages, scored against your own site's benchmarks.