WordPress integration
Finished content goes where the site already lives. The WordPress integration publishes and updates posts on a self-hosted or WordPress.com site, and keeps watching what engines do with them afterwards.
What the WordPress integration is
The WordPress connection writes. WriteWorks can create a draft, update an existing post and set the fields that come with it: title, slug, excerpt, categories, tags and featured image. Publishing is a decision you make, not one it makes for you.
What makes it more than an export button is the return leg. A post published from WriteWorks stays linked to the brief behind it, so when an engine starts or stops citing that URL, the platform knows which piece of work moved and what it was trying to do.
What you can do with it
Four questions the two data sets answer together that neither answers alone.
A finished draft becomes a WordPress post with its formatting, headings and links intact, so nothing is rebuilt in an editor at the last minute.
Most citation gaps are fixed by improving an existing post rather than adding another. WriteWorks updates it in place and keeps the URL.
Published posts stay joined to the brief they came from, so visibility changes can be traced to the work that caused them.
Send as draft, review in WordPress, publish when the editor is happy. Nothing goes live because an automation decided it should.
How the WordPress integration works
About a minute to connect, and nothing to maintain afterwards.
Connect your site
Open Settings, then Integrations, and choose WordPress. Enter your site URL and authorise WriteWorks with an application password, which you can revoke from WordPress at any time.
Choose the defaults
Pick the author, default category and whether new content arrives as a draft or is published directly.
Publish from WriteWorks
Approved drafts are pushed to WordPress with their fields set, and appear in your editor exactly as they will read.
Watch what engines do next
Published URLs are tracked for citations and search performance, and the results point back to the brief that produced them.
Who uses the WordPress integration
The same connection answers a different question depending on who is asking.
Ship from one place, with no reformatting step between approval and publication.
Update existing posts in bulk when an engine starts answering a question your page half-covers.
Publish to each client's own site, with credentials scoped per brand.
A publishing trail that connects what shipped to what it changed.
You bring your own account. The WordPress integration authenticates with your own account at WordPress, on your own plan and your own quota. WriteWorks reads the data that account already has access to, and nothing else. Disconnect at any time and the stored credential is deleted.
Works well alongside
WordPress integration FAQs
The questions teams ask before connecting it.
What does the WordPress integration do?+
Will it publish without me approving it?+
Does it work with WordPress.com as well as self-hosted?+
How do I connect WordPress to WriteWorks?+
Can it update posts it did not create?+
What happens if I disconnect it?+
Connect WordPress and see the whole picture
Measure how 10+ AI platforms answer your buyers, join it to the paid and organic data you already have, and ship the content that flips the citation.