AI Search News: ChatGPT, Claude, Gemini, Perplexity Updates

OpenAI Brings Product Discovery to ChatGPT: A New AI Search Channel Every Brand Now Has to Win

OpenAI just turned ChatGPT into a buying surface. Etsy and Shopify partnerships, instant checkout, and product cards inside answers mean buyers now compare, decide, and transact without leaving the chat. Here is what it means for AI search visibility and the content engine behind it.