Perplexity optimisation

The Perplexity optimisation platform

Perplexity is a citation-first answer engine: it shows multiple sources per answer and links to each. WriteWorks captures the full cited URL list per answer, your share of voice against competitors, sentiment, and your position in the set, across 23+ regions.

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Trusted by teams winning AI search

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5-10
Cited URLs per Perplexity answer
Captured with position in the cited set
Position
Citation position tracked
Being cited isn't enough, where you appear affects click-through
Recency-weighted
Optimisation methodology
Perplexity favours fresh, well-attributed sources, we score for that
AO
Amara Okafor
Plan
To-do list
Opportunities
Prompt research
Keyword research
Action
Create
Automate
Sheets
Manage
Library
Measure
Overview
AI search
Agent traffic
Other
Google Search Console
AI Search
Analytics
Visibility
Prompts
Query fanouts
Platforms
Regions
Personas
Sentiment
Citations
Citation gaps
Bot signals
Visibility
How often AI engines mention your brand, your share of voice vs competitors, and where you rank across the prompts you are tracking.
Last 30 days
Previous period
Regions
Platforms
Visibility score
0%0%
Visibility score rank
#,
across 34 tracked competitors
Visibility score rank
Citation share rank
The challenge

Why Perplexity citations need their own tracker

The data gaps that hide citation movement.

Perplexity citations move fast

Perplexity refreshes its source set frequently. Without continuous tracking you miss when you're added or dropped from the cited list.

Citation position matters

Being cited isn't enough, where you appear in the cited set affects click-through. Most tools don't capture position.

Competitor visibility is opaque

Without per-prompt SoV, you can't see which competitor wins the prompts you should.

The solution

How WriteWorks optimises for Perplexity

Capture every cited URL, every position, every change.

Per-answer cited URL capture

For every Perplexity run, WriteWorks captures the full cited URL set, the answer text, and the timestamp.

Position tracking

Position of your URL within the cited set, tracked over time so you can correlate content ships with citation lift.

Per-prompt SoV against competitors

Track up to 10 competitors per brand. See exactly who Perplexity cites for the prompts that matter to you.

Citing-pages reverse report

Pivot from a URL to every Perplexity prompt that cited it.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

Measured as a real channel

Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.

EM
Elena Mendez VP Growth, Fhresh
Capabilities

Core capabilities

Everything you need to instrument Perplexity.

Perplexity prompt runs

Included in every tracked-prompt 8-engine run.

Multi-URL citation capture

All cited URLs per Perplexity answer, with position.

Citation history

Day-by-day cited-set changes.

Per-prompt SoV

Against up to 10 competitors per brand (Business).

Citing-pages report

Reverse view of cited URLs by prompt.

Time savings

What changes when Perplexity is tracked

Measured savings on Perplexity citation analysis.

TaskBeforeWith WriteWorksTime saved
See Perplexity's cited URL setManual queriesCaptured per runAuto
Track citation positionUntrackedTime-series viewContinuous
Benchmark vs competitors on PerplexityManual researchBuilt-in SoV dashboardAuto
Included

What's included

Every Perplexity capability.

Perplexity tracked in every 8-engine run
Full cited URL set captured per answer
Citation position tracking
Per-prompt share of voice against competitors
Citing-pages reverse report
Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

Track how Perplexity describes your category.

Content managers

See which pages get cited by Perplexity and double down.

Growth leaders

Quantify Perplexity citation lift as a measurable signal.

Featured story

WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.

Read the full story
23+
Regions tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

Does Perplexity show multiple sources per answer?+
Yes. Perplexity typically cites several sources per answer and shows them as numbered references. WriteWorks captures all of them per run.
Can I see my position in the cited set?+
Yes. We track which position your URL appears in within the cited set for each answer, and time-series it so you can see position gain or loss.
How is share of voice calculated?+
% of Perplexity answers where your brand is cited vs each tracked competitor, per prompt. Up to 10 competitors per brand on the Business plan.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Get started

The Perplexity optimisation platform

Capture every cited URL, every position, every share-of-voice change across the prompts that matter.