Perplexity optimisation

The Perplexity optimisation platform

Perplexity is a citation-first answer engine: it shows multiple sources per answer and links to each. WriteWorks captures the full cited URL list per answer, your share of voice against competitors, sentiment, and your position in the set, across 23+ regions.

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The challenge

Why Perplexity citations need their own tracker

The data gaps that hide citation movement.

Perplexity citations move fast

Perplexity refreshes its source set frequently. Without continuous tracking you miss when you're added or dropped from the cited list.

Citation position matters

Being cited isn't enough, where you appear in the cited set affects click-through. Most tools don't capture position.

Competitor visibility is opaque

Without per-prompt SoV, you can't see which competitor wins the prompts you should.

Mentions never reach the pipeline

Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.

The solution

How WriteWorks optimises for Perplexity

Capture every cited URL, every position, every change.

For every Perplexity run, WriteWorks captures the full cited URL set, the answer text, and the timestamp.

How WriteWorks optimises for PerplexityLIVE
Capabilities

Core capabilities

Everything you need to instrument Perplexity.

Perplexity prompt runs

Included in every tracked-prompt 8-engine run.

Multi-URL citation capture

All cited URLs per Perplexity answer, with position.

Citation history

Day-by-day cited-set changes.

Per-prompt SoV

Against up to 10 competitors per brand (Business).

Citing-pages report

Reverse view of cited URLs by prompt.

Time savings

What changes when Perplexity is tracked

Measured savings on Perplexity citation analysis.

TaskBeforeWith WriteWorksTime saved
See Perplexity's cited URL setManual queriesCaptured per runAuto
Track citation positionUntrackedTime-series viewContinuous
Benchmark vs competitors on PerplexityManual researchBuilt-in SoV dashboardAuto
Included

What's included

Every Perplexity capability.

Perplexity tracked in every 8-engine run
Full cited URL set captured per answer
Citation position tracking
Per-prompt share of voice against competitors
Citing-pages reverse report
Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

Track how Perplexity describes your category.

Content managers

See which pages get cited by Perplexity and double down.

Growth leaders

Quantify Perplexity citation lift as a measurable signal.

FAQ

Frequently asked questions

Does Perplexity show multiple sources per answer?
Yes. Perplexity typically cites several sources per answer and shows them as numbered references. WriteWorks captures all of them per run.
Can I see my position in the cited set?
Yes. We track which position your URL appears in within the cited set for each answer, and time-series it so you can see position gain or loss.
How is share of voice calculated?
% of Perplexity answers where your brand is cited vs each tracked competitor, per prompt. Up to 10 competitors per brand on the Business plan.

The Perplexity optimisation platform

Capture every cited URL, every position, every share-of-voice change across the prompts that matter.