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Cited Sources
Cited Sources: which domains AI trusts in your category
When an AI engine answers a buyer's question, it pulls from a small set of AI citation sources it trusts. WriteWorks shows you that source set: the cited domains, the exact cited pages, and how the citation mix shifts over time across 10+ AI platforms — so you can finally answer who AI cites instead of me, and get into the sources that decide the answer.
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand Fresha Vagaro Booksy
Most-cited domains
Share of voice
Others22.6%
Fresha19.4%
Vagaro16.1%
Booksy14.7%
Fhresh13.6%
Boulevard6.4%
Zenoti4.1%
Mangomint3.1%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI visibility is hard to win
Monitoring tools show you the gap across the 10+ AI platforms but stop at the dashboard. Nothing engineers the content tuned to win the citation, and proves the lift.
You can't see where AI gets its answers
The engines cite confidently, but the source set stays hidden. Without the list of AI citation sources behind a prompt, you're guessing at which domains and pages you'd have to influence to change the answer.
'Who does AI cite instead of me?' goes unanswered
You know you're not cited. What you can't see is who is — the competitor pages, the review roundups, the Reddit threads and Wikipedia entries the model leaned on to build its reply.
Domain-level data hides the real target
Knowing a domain is cited isn't enough. The citation lives on one specific page, and without page-level attribution you can't tell whether to pitch, publish, or earn a mention.
The source set keeps moving
A domain cited this month can vanish the next as the model re-weights its sources. A one-off snapshot tells you nothing about which citation sources are durable and worth pursuing.
The solution
Earned citation: how to get into the source set
Once you can see the cited domains and pages, the work is earning a place in them. Below, how the biggest earned-citation channels — digital PR, Reddit and Wikipedia — actually move the AI source set.
See every cited domain, per engine
WriteWorks captures the AI citation sources behind each answer and ranks the cited domains by how often the engines lean on them — so the trusted source set in your category is finally visible.
Drill into the exact cited pages
Every citation resolves to a URL. See the specific cited pages the engines quote, so you know precisely which page to out-answer, pitch to, or earn a mention on.
Track citation history over time
Watch sources enter and leave the answer with citation history, so you can tell a durable, trusted source from a passing one and time your move accordingly.
Expose your source gaps
See the domains and pages cited for your buyers' questions where a competitor appears and you don't — the exact source gaps to close to change who AI cites.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Key capabilities
The instruments that measure AI visibility deeper and engineer the content that wins it.
Cited domains
A ranked view of the domains AI engines trust and lean on most for answers in your category.
Cited pages
Page-level attribution down to the exact URL behind each citation, not just the domain.
Citation history
Track how the source set shifts over time so you can spot durable sources versus passing ones.
Source gaps
The domains and pages cited for competitors but not for you — your earned-citation to-do list.
Per-engine breakdown
See which sources each of the 10+ AI platforms trusts, since the source set differs by engine.
Regional source sets
The cited sources for the same question differ by market — see them per region, not one global list.
Time savings
Engineered for every step, from gap to proof
Measure, diagnose, engineer, prove, collapsed into one closed loop built for AI search.
TaskBeforeWith WriteWorksTime saved
Find out where AI gets its answersGuessing from the visible replyThe full cited-source set per promptDays
Answer 'who does AI cite instead of me?'No visibility at allRanked cited domains and pagesHours
Pick the right page to influenceDomain-level guessworkThe exact cited URL to targetPer source
Judge if a source is worth pursuingOne-off snapshotCitation history over timeOngoing
Included
What's included
Everything you need to measure AI visibility and engineer the content that wins it.
Cited domains (ranked by engine trust)
Cited pages with URL-level attribution
Citation history over time
Source gaps vs competitors
Per-engine source breakdown across 10+ AI platforms
Regional cited-source sets
Built for
Who reads the source set
The teams who need to know where AI gets its answers before they can change them.
SEO and content leads
See the AI citation sources deciding answers in your category and prioritise the domains worth earning a place in.
Digital PR and comms teams
Pinpoint the exact cited pages and domains to pitch, so earned coverage lands where AI actually looks.
AEO / GEO teams
Diagnose who AI cites instead of you and close the source gaps competitors are exploiting.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What are AI citation sources?+
AI citation sources are the domains and pages an AI engine draws on when it answers a question — the trusted source set behind a ChatGPT, Perplexity, Gemini or AI Overviews reply. WriteWorks surfaces these AI citation sources per prompt and per engine, ranking the cited domains and resolving each to the exact cited page, so you can see precisely where the answer came from.
How do I find out who AI cites instead of me?+
WriteWorks tracks the cited domains and pages for the buyer questions in your category and flags where a competitor is cited and you aren't. That gives you a ranked, per-engine view of exactly who AI cites instead of you — and the source gaps to close to change the answer.
How does digital PR affect AI citation sources?+
Digital PR is one of the strongest levers on the AI source set. When you earn coverage on the domains AI already trusts — the publications, roundups and reviews cited in your category — you increase the odds the engine pulls your brand into its answer. WriteWorks shows which cited domains matter most so your digital PR targets the pages AI actually reads, not just high-DR sites for their own sake.
Does Reddit SEO help with AI citations?+
Often, yes. AI engines frequently cite Reddit threads and other community discussions as sources, so Reddit SEO — earning genuine, well-ranked presence in the threads AI leans on — can put your brand into the answer. WriteWorks flags when a Reddit page is part of the cited-source set for a prompt, so you know when the community discussion is worth influencing.
What about Wikipedia SEO — do AI engines cite Wikipedia?+
Frequently. Wikipedia is one of the most-cited domains across AI engines, which is why Wikipedia SEO — a well-sourced, notable, accurate entry — can meaningfully shape how models describe your brand and category. WriteWorks shows when Wikipedia appears in your cited-source set so you can judge whether an entry is worth pursuing and keeping accurate.
Do you show the exact cited page, or just the domain?+
Both. Cited domains give you the ranked view of who AI trusts, and cited pages resolve each citation to the exact URL, so you know whether to out-answer a page, pitch to it, or earn a mention on it — and citation history shows whether that source is durable enough to be worth the effort.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
See which sources AI trusts in your category
Reveal the cited domains, cited pages and citation history behind every AI answer across 10+ AI platforms — and find out exactly who AI cites instead of you.