Based on what buyers actually ask
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Topic Authority
Build the topical authority AI engines trust
Topical authority is the depth and breadth of coverage that makes an engine treat your brand as the reliable answer on a subject. WriteWorks maps every topic cluster your buyers ask about, scores your coverage against them, and surfaces the missing sub-topics to fill so 10+ AI platforms cite you as the authority, not a bystander.
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand Fresha Vagaro Booksy
Most-cited domains
Share of voice
Others22.6%
Fresha19.4%
Vagaro16.1%
Booksy14.7%
Fhresh13.6%
Boulevard6.4%
Zenoti4.1%
Mangomint3.1%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI visibility is hard to win
Monitoring tools show you the gap across the 10+ AI platforms but stop at the dashboard. Nothing engineers the content tuned to win the citation, and proves the lift.
Topical authority is invisible in keyword tools
A rank tracker tells you where a single page sits. It can't tell you whether you cover a subject deeply enough for an AI engine to treat your brand as the authority on it.
Thin, scattered coverage never earns trust
Publishing one page per keyword leaves a subject full of holes. AI engines reward the brands that answer the whole topic cluster, not the ones with a shallow post on each phrase.
You can't see which clusters you're missing
It's easy to know the topics you've written about. The expensive gap is the sub-topic buyers keep asking that your coverage never touches, so a competitor becomes the cited source.
"Build topical authority" has no measurable target
Advice to build topical authority in SEO is everywhere, but without a coverage score against a real cluster there's no way to know how close you are or what to write next.
Clusters and the work never connect
Even when a coverage gap is clear, it dies in a spreadsheet. Nothing carries the missing sub-topic into a brief, a draft, and a re-check on the engines.
Mentions never reach the pipeline
Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.
Fixes go unverified
Content ships and the task closes, but nobody re-checks whether the answer itself actually changed.
Answers shift week to week
The same buyer question returns a different set of sources each week, so a one-off audit is stale before the fix ships.
The solution
How WriteWorks closes the gap
Measure across 10+ AI platforms, diagnose the citation gap, engineer the fix, and prove the lift, in one closed loop built for precision.
Topic clusters mapped from real buyer demand
WriteWorks groups the questions your buyers actually ask into topic clusters, so you're building authority around how a subject is really searched, not an arbitrary keyword list.
A coverage score for every cluster
Each topic cluster gets a topical-authority score based on how completely you answer its sub-topics versus the demand, so "how authoritative are we here" finally has a number.
The missing sub-topics, ranked by upside
Coverage gaps are scored on demand, difficulty, and proximity, so the next piece to write is the one that lifts your topical authority fastest, not a guess.
From coverage gap to brief in one click
Promote any missing sub-topic straight into a citation-ready brief in the editor, so the topic-cluster authority analysis feeds the work instead of stalling in a report.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
Key capabilities
The instruments that measure AI visibility deeper and engineer the content that wins it.
Topic-cluster mapping
Buyer questions grouped into the topic clusters that define a subject, built from real AI-search demand.
Topical authority scoring
A coverage score per cluster that shows how completely you answer a subject versus your competitors.
Coverage-gap detection
The exact sub-topics missing from a cluster, surfaced so you can build authority where it's thinnest.
Upside ranking
Every gap scored on demand, difficulty and proximity so the next authority-building piece is obvious.
One-click brief handoff
Send any missing sub-topic to the editor as a citation-ready brief without retyping it.
Per-region + per-engine authority
Topical authority measured across 20+ markets and 10+ AI platforms, not a single global snapshot.
Time savings
Engineered for every step, from gap to proof
Measure, diagnose, engineer, prove, collapsed into one closed loop built for AI search.
TaskBeforeWith WriteWorksTime saved
Map a subject into topic clustersManual spreadsheet grouping, daysClusters built from real buyer demandDays
Measure how authoritative you areGut feel on a keyword listA coverage score per topic clusterHours
Decide what to write nextGuesswork on scattered ideasMissing sub-topics ranked by upsideHours
Turn a coverage gap into a briefCopy-paste into a docOne-click citation-ready briefPer gap
Included
What's included
Everything you need to measure AI visibility and engineer the content that wins it.
Topic-cluster mapping from AI-search demand
Topical authority coverage scoring
Coverage-gap detection per cluster
Missing sub-topics ranked by upside
One-click brief handoff to the editor
Per-region and per-engine authority scores
Built for
Who it's for
Purpose-built for every role on the team.
SEO and content leads
Build topical authority on purpose with a coverage score per cluster, instead of publishing one thin page per keyword.
AEO / GEO teams
See where your topical coverage is deep enough for AI engines to cite you and where a competitor owns the cluster instead.
Agencies
Show clients a defensible topical-authority score per subject and a ranked plan to build coverage across every AI engine.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is topical authority?+
Topical authority is the depth and breadth of coverage that makes a search or AI engine treat your brand as a trusted, reliable source on a subject. Instead of ranking one page for one keyword, you answer the whole topic cluster so completely that engines default to citing you. WriteWorks scores your topical authority per cluster across 10+ AI platforms and shows the sub-topics you still need to cover to earn it.
What is a topic cluster?+
A topic cluster is a group of related questions and sub-topics that together define a subject, usually organised around a central theme with supporting content answering every angle of it. Building coverage across a full topic cluster, rather than isolated keywords, is what signals topical authority to AI engines. WriteWorks builds your topic clusters from the questions buyers actually ask, then scores how completely you cover each one.
How does topical authority work in SEO?+
Topical authority in SEO works by covering a subject comprehensively: answering the core question and every supporting sub-topic in a connected topic cluster, so engines see consistent, in-depth expertise rather than a shallow one-off page. WriteWorks makes this measurable by scoring your coverage against real demand and ranking the missing sub-topics that will build your authority fastest.
How is this different from a keyword clustering tool?+
A keyword clustering tool groups keywords by similarity. Topic Authority goes further: it scores how completely you cover each topic cluster against buyer demand across 10+ AI platforms, so you're measuring and building authority, not just organising terms. If you want the underlying clustering mechanic, see our dedicated keyword clustering feature, which feeds the clusters this analysis scores.
Do I need a topical authority tool to do this?+
You can map clusters and audit coverage by hand, but it's slow and quickly goes stale. A topical authority tool like WriteWorks keeps the clusters, the coverage score, and the ranked gaps continuously up to date across 10+ AI platforms and 20+ markets, and hands each missing sub-topic straight to the editor as a citation-ready brief.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Build the topical authority AI engines trust
Map your topic clusters, score your coverage across 10+ AI platforms and 20+ markets, then ship the sub-topics that build your topical authority fastest.