Semrush integration
The keyword research you already run, joined to what AI engines say about you. The Semrush integration uses your own API units, so WriteWorks reads the data you already pay for rather than an estimate of it.
What the Semrush integration is
The Semrush connection is an API key you paste in once. WriteWorks calls Semrush as you, on your own subscription and unit balance, and pulls volume, difficulty and related terms for the prompts and briefs in play.
The purpose is ordering. Without demand data, a list of AI citation gaps is a list with no priority. With it, the queue sorts itself: gaps behind real search demand first, curiosities last.
What you can do with it
Four questions the two data sets answer together that neither answers alone.
Citation gaps are ranked using your own Semrush volumes, so the first brief in the queue is the one with the most demand behind it.
Related terms turn a single prompt into the set of questions a page has to answer to be quoted rather than merely indexed.
Trend data separates a term that is growing from one that peaked two years ago, which changes whether a gap is worth a page at all.
Every call runs against your Semrush balance and is triggered by work you asked for, with usage visible inside WriteWorks.
How the Semrush integration works
About a minute to connect, and nothing to maintain afterwards.
Get your Semrush API key
In Semrush, copy the API key from your profile on a plan that includes API units. It stays yours and can be rotated at any time.
Paste the key into WriteWorks
Open Settings, then Integrations, and choose Semrush. Paste the key, which is stored encrypted and never displayed in full again.
WriteWorks enriches prompts and briefs
Tracked prompts, opportunities and draft briefs pick up volume, difficulty and related terms from your account.
Write against the demand
Each brief names the cluster and the volume behind it, so what gets published is decided before anyone opens a document.
Who uses the Semrush integration
The same connection answers a different question depending on who is asking.
Bring the research you already run into the same view as AI citations, without another export.
Know what a page is worth before writing it, and which related questions it has to answer to earn a citation.
Each client's own Semrush plan powers their own reporting, with units and data kept separate per brand.
A content plan that can be defended with demand figures rather than opinion.
You bring your own account. The Semrush integration authenticates with your own account at Semrush, on your own plan and your own quota. WriteWorks reads the data that account already has access to, and nothing else. Disconnect at any time and the stored credential is deleted.
Works well alongside
Semrush integration FAQs
The questions teams ask before connecting it.
What does the Semrush integration do?+
Do I need my own Semrush plan?+
How do I connect Semrush to WriteWorks?+
Will it burn through my API units?+
Can I switch between Semrush and another provider?+
What happens if I disconnect it?+
Connect Semrush and see the whole picture
Measure how 10+ AI platforms answer your buyers, join it to the paid and organic data you already have, and ship the content that flips the citation.