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Content Gap Analysis
Content gap analysis for AI search
Traditional content gap analysis compares you to competitors on the Google SERP. WriteWorks runs content gap analysis for AI search: it finds every buyer question your brand isn't cited for across 10+ AI platforms, then ranks the opportunities by citation upside so you always know the next answer worth winning.
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The platform
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This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
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AI search
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Visibility
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Insights
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI visibility is hard to win
Monitoring tools show you the gap across the 10+ AI platforms but stop at the dashboard. Nothing engineers the content tuned to win the citation, and proves the lift.
Classic content gap analysis stops at Google
A content gap analysis tool that only compares your keywords to a competitor's SERP footprint misses the question that matters now: what are the AI engines answering, and are they citing you?
You can't see what you're not cited for
It's easy to track the prompts you already win. The expensive gap is the buyer question AI answers confidently with someone else's page and never yours.
Opportunity lists have no priority
Most content opportunities tools hand you a flat list of hundreds of gaps with no sense of which one moves citations fastest or is winnable at all.
Gaps and the work never connect
Even when a gap is obvious, it dies in a spreadsheet. Nothing carries it into a brief, a draft, and a re-check.
Quick wins get buried
The pages already ranking just under the fold — the SEO quick wins — are the cheapest citations to earn, and they're invisible in a generic audit.
Fixes go unverified
Content ships and the task closes, but nobody re-checks whether the answer itself actually changed.
Answers shift week to week
The same buyer question returns a different set of sources each week, so a one-off audit is stale before the fix ships.
Third parties hold the citation
Roundups, reviews and forums are quoted ahead of your own pages, and nothing tells you which source displaced you.
The solution
How WriteWorks closes the gap
Measure across 10+ AI platforms, diagnose the citation gap, engineer the fix, and prove the lift, in one closed loop built for precision.
WriteWorks compares your citation coverage against the prompts your buyers actually ask, engine by engine, and flags the answers where a competitor is cited and you're not.
Every gap is scored on demand, difficulty, and how close you already are, so the Opportunities view leads with the content gaps worth fixing first, not an undifferentiated list.
Pages sitting just outside the cited set are flagged as SEO quick wins — the fastest citations to earn. See the dedicated quick-wins view for the full mechanic.
Promote any opportunity straight into a citation-ready brief in the content editor, so the gap analysis feeds the work instead of stalling in a report.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
RN
Capabilities
Key capabilities
The instruments that measure AI visibility deeper and engineer the content that wins it.
Opportunities view
A ranked, always-fresh queue of the buyer questions your brand isn't cited for yet.
Citation-gap scoring
Each opportunity scored on demand, difficulty, and proximity so priority is obvious.
Quick wins detection
Under-par pages and near-miss prompts surfaced as the cheapest citations to earn.
One-click brief handoff
Send any opportunity to the editor as a citation-ready brief without retyping it.
Per-engine gap breakdown
See which engines cite a competitor for a question and which cite no one at all.
Regional + persona gaps
Content gap analysis across 20+ markets and by buyer persona, not one global view.
Time savings
Engineered for every step, from gap to proof
Measure, diagnose, engineer, prove, collapsed into one closed loop built for AI search.
TaskBeforeWith WriteWorksTime saved
Find the buyer questions you're not cited forManual competitor SERP audit, daysRanked content gaps across 10+ AI platformsDays
Decide which gap to fix firstGuesswork on a flat listOpportunities scored by citation upsideHours
Turn a gap into a briefCopy-paste into a docOne-click citation-ready briefPer gap
Catch the cheap winsInvisible in a generic auditQuick wins flagged automaticallyOngoing
Included
What's included
Everything you need to measure AI visibility and engineer the content that wins it.
Opportunities view (ranked citation gaps)
Content gap analysis across 10+ AI platforms
Citation-upside scoring
SEO quick wins detection
One-click brief handoff to the editor
Per-region and per-persona gaps
Built for
Who it's for
Purpose-built for every role on the team.
SEO and content leads
Replace a Google-only content gap analysis with one built for how buyers now discover answers.
AEO / GEO teams
See exactly where AI cites competitors instead of you, and prioritise the answers worth winning.
Agencies
Run a defensible, ranked content gap analysis per client across every AI engine and region.
Featured story
GoTeachingJobs
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full story10+
AI platforms measured
Share of voice
Tracked vs competitors
Proven
Lift on every run
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is content gap analysis in SEO?+
Content gap analysis in SEO is the process of finding the topics and queries your competitors rank for that you don't, so you can create or improve content to close the gap. WriteWorks extends this to AI search: it finds the buyer questions AI engines answer where a competitor is cited and your brand isn't, then ranks those gaps by how much citation upside they carry.
How is this different from a normal content gap analysis tool?+
A traditional content gap analysis tool compares keyword rankings on the Google SERP. WriteWorks runs the gap analysis against the prompts buyers actually ask across 10+ AI platforms and against who those engines cite, so you're closing citation gaps, not just ranking gaps.
What counts as an SEO opportunity here?+
An opportunity is a specific buyer question, in a specific market, where there's real demand, you're not currently cited, and the gap is winnable. Each one is scored so the highest-upside content opportunities surface first.
Do you cover SEO quick wins?+
Yes. Pages and prompts sitting just outside the cited set are flagged as quick wins — the cheapest citations to earn. The dedicated quick-wins view covers the full mechanic and hands them straight to the editor.
Can I act on a gap without leaving WriteWorks?+
Yes. Any opportunity promotes to a citation-ready brief in the content editor in one click, so the gap analysis feeds the work rather than ending in a report.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Find the answers your brand is missing
Run content gap analysis for AI search across 10+ AI platforms and 20+ markets, then ship the content that closes the highest-upside citation gaps first.