Based on what buyers actually ask
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AI Competitor Tracking Software
AI competitor tracking software for SEO share of voice and sentiment
A competitor benchmarking tool built for SEO share of voice and AI share of voice, not the advertising kind. See how the 10+ AI platforms frame each competitor, the sentiment, not just whether they appear, then track per-engine, per-prompt share of voice over time. Up to 10 competitors per brand on the Enterprise plan, with full citation history and competitor gaps per competitor.
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Trusted by teams winning AI search
The challenge
Why competitor visibility stays opaque
The data gaps stopping teams from seeing AI sentiment and citation share.
You can't see how AI frames your competitors
Aggregate visibility doesn't tell you the sentiment around each competitor, which one wins the prompt, on which engine, or what content they shipped to win it.
Competitor data lives in another tool
Brand monitors track mentions. Old-world SEO tools track positions. Neither shows per-prompt, per-engine AI citation share or sentiment.
Engine-by-engine variance is invisible
ChatGPT might cite you while Perplexity cites a competitor for the same question. Without per-engine share of voice, the divergence stays hidden.
Coverage is uneven across engines
Winning the answer on one assistant says nothing about the other nine your buyers actually ask.
The solution
How competitor tracking works
Competitor sentiment and time-series share of voice, plus citation history per competitor.
See how each engine frames every tracked competitor, the sentiment around the citation, so you can spot a hardening narrative before it compounds.
Historical share of voice per competitor, per prompt, per engine. Catch citation flips while they're happening, not a quarter later.
% of engine answers citing your brand vs each competitor, broken down by engine and prompt. Spot which engines propagate which narratives.
Benchmark your competitor share of voice against the full set and surface the competitor gaps, the prompts and engines where rivals are cited and you are not, so you know exactly where to close in.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
RN
Capabilities
Competitor benchmarking tool capabilities
Everything you need to benchmark share of voice, from a built-in share of voice calculator and formula to competitor gaps.
Competitor sentiment
How each engine frames every tracked competitor.
Time-series share of voice
Track gains and losses over time.
Per-engine breakdown
% share by engine, by prompt.
Citation history per competitor
Same fidelity as your own brand.
Competitor gaps
Prompts and engines where rivals win and you don't.
Share of voice calculator
Every competitor's share of voice computed for you.
Time savings
What changes with per-prompt SoV
Measured savings on competitor analysis.
TaskBeforeWith WriteWorksTime saved
See how AI frames a competitorManual readingBuilt-in sentiment trackingAuto
See which engines a competitor winsImpossiblePer-engine SoV breakdownBuilt-in
Track citation flips week to weekManual samplingTime-series SoVContinuous
Included
What's included
The features needed to track AI citation share across competitors.
Competitor share of voice, per engine and per prompt
Competitor benchmarking tool across your full rival set
Competitor sentiment, how each engine frames each competitor
Competitor gaps, where rivals are cited and you are not
Time-series share-of-voice history
Per-engine, per-prompt SoV breakdown
Built-in share of voice calculator and formula
Up to 10 competitors per brand (Enterprise)
Full citation history per competitor
Coverage across all 10+ AI platforms
Built for
Built for closed-loop teams
PMM, growth, and SEO running competitive AI search visibility.
Product marketers
Intervene before a competitor narrative compounds.
Growth leaders
Benchmark SoV across the competitor set and prove channel impact.
SEO / AEO specialists
Per-prompt competitor data anchored to live citation telemetry.
Featured story
GoTeachingJobs
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full story10+
AI platforms measured
Share of voice
Tracked vs competitors
Proven
Lift on every run
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is share of voice?+
Share of voice is the proportion of a market's total visibility that your brand owns versus competitors. The classic share of voice definition comes from advertising and PR (your share of total ad spend or media mentions), but in SEO and AI search the share of voice meaning shifts to citations: the percentage of relevant answers and results that feature your brand rather than a rival.
How do you calculate share of voice?+
The share of voice formula is simple: Share of Voice = (your brand's mentions or citations ÷ total mentions or citations across all tracked brands) × 100. To calculate share of voice in AI search, WriteWorks counts, per prompt and per engine, how many answers cite your brand versus each competitor, then divides by the total. Our built-in share of voice calculator runs this across all 10+ AI platforms so you never have to work the formula by hand.
What is AI share of voice, and how is it different from SEO share of voice?+
SEO share of voice measures your slice of organic search visibility (impressions, clicks or ranking positions). AI share of voice measures your slice of citations inside AI answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and the rest of the 10+ AI platforms. WriteWorks tracks both AI share of voice and per-engine competitor share of voice so you can benchmark where you win and where rivals do.
How many competitors can I track?+
Up to 10 competitors per brand on the Enterprise plan. Configure the set per brand workspace.
Do you track competitor sentiment?+
Yes. Beyond presence, WriteWorks tracks how each of the 10+ AI platforms frames every competitor, the sentiment around the citation, so you can spot a hardening narrative before it compounds.
How is share of voice calculated?+
Per prompt, per engine: the percentage of engine answers that cite your brand vs each tracked competitor. Tracked over time so you can see share-of-voice gain and loss.
Can I see why a competitor wins a prompt?+
Yes. The per-prompt competitor view shows the cited URL and answer-text context, so you can see exactly which competitor page captured the citation.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
AI competitor tracking software for AI search
Competitor sentiment, time-series share of voice, and up to 10 competitors per brand across every AI prompt that matters to you.