AI Competitor Tracking Software

AI competitor tracking software for share of voice

Up to 10 competitors per brand on the Business plan. Per-engine, per-prompt share-of-voice breakdown with full citation history per competitor, tracked over time across all 9 AI engines.

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Trusted by teams winning AI search

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10
Competitors per brand
Business plan
Per-prompt
Share-of-voice resolution
Per engine
Time-series
Historical SoV view
Track gains and losses
The challenge

Why competitor visibility stays opaque

The data gaps stopping teams from seeing AI citation share.

You can't see which competitors AI engines pick

Aggregate visibility doesn't tell you which competitor wins the prompt, on which engine, or what content they shipped to win it.

Competitor data lives in another tool

Brand monitors track mentions. SEO tools track positions. Neither shows per-prompt, per-engine AI citation share.

Engine-by-engine variance is invisible

ChatGPT might cite you while Perplexity cites a competitor for the same query. Without per-engine SoV, the divergence stays hidden.

The solution

How competitor tracking works

Per-engine, per-prompt SoV plus citation history per competitor.

Track up to 10 competitors per brand

Configure the competitor set per brand workspace. WriteWorks tracks each competitor's citations and SoV with the same fidelity as your own brand.

Per-prompt, per-engine SoV breakdown

% of engine answers citing your brand vs each competitor, broken down by engine and prompt. Spot which engines propagate which narratives.

Time-series competitor SoV

Historical SoV per competitor, per prompt, per engine. Catch citation flips while they're happening.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

Closed the gap · 60 days

WriteWorks showed us exactly which competitors AI was recommending instead of us. Within 60 days, we closed the gap across every major LLM, and we can finally prove pipeline impact.

RN
Rohan Navarro Director of Growth, Keepa
Capabilities

Competitor tracking capabilities

Everything you need to benchmark share of voice.

Configurable competitor set

Add up to 10 competitors per brand on the Business plan.

Per-engine SoV breakdown

% share by engine, by prompt.

Time-series view

Track SoV gains and losses over time.

Citation history per competitor

Same fidelity as your own brand.

Time savings

What changes with per-prompt SoV

Measured savings on competitor analysis.

TaskBeforeWith WriteWorksTime saved
Head-to-head competitor SoVManual researchBuilt-in SoV dashboardAuto
See which engines a competitor winsImpossiblePer-engine SoV breakdown100%
Track citation flips week to weekManual samplingTime-series SoVContinuous
Included

What's included

The features needed to track AI citation share across competitors.

Up to 10 competitors per brand (Business)
Per-engine, per-prompt SoV breakdown
Time-series competitor SoV history
Full citation history per competitor
Coverage across all 9 AI engines
Built for

Built for closed-loop teams

PMM, growth, and SEO running competitive AI search visibility.

Product marketers

Intervene before a competitor narrative compounds.

Growth leaders

Benchmark SoV across the competitor set and prove channel impact.

SEO / AEO specialists

Per-prompt competitor data anchored to live citation telemetry.

Featured story

We retired three legacy tools and rebuilt our launch motion around WriteWorks. Category share-of-voice on ChatGPT and Perplexity tripled, and citations now drive more pipeline than paid search.

Read the full story
+340%
AI citations earned
3x
Category share-of-voice
$890K
Pipeline from AI referral traffic
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How many competitors can I track?+
Up to 10 competitors per brand on the Business plan. Configure the set per brand workspace.
How is SoV calculated?+
Per prompt, per engine: the percentage of engine answers that cite your brand vs each tracked competitor. Tracked over time so you can see SoV gain and loss.
Can I see why a competitor wins a prompt?+
Yes. The per-prompt competitor view shows the cited URL and answer-text context, so you can see exactly which competitor page captured the citation.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Get started

AI competitor tracking software for AI search

Up to 10 competitors per brand, per-engine SoV, and a time-series view across every AI prompt that matters to you.

AI Competitor Tracking Software: Per-Engine Share of Voice | WriteWorks