AI Competitor Tracking Software

AI competitor tracking software for sentiment and share of voice

See how the 8 AI engines frame each competitor, the sentiment, not just whether they appear, then track per-engine, per-prompt share of voice over time. Up to 10 competitors per brand on the Business plan, with full citation history per competitor.

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Trusted by teams winning AI search

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10
Competitors tracked per brand
Not just presence
8
Engines for share of voice
Per engine, per prompt
10
Competitors per brand
Business plan
The challenge

Why competitor visibility stays opaque

The data gaps stopping teams from seeing AI sentiment and citation share.

You can't see how AI frames your competitors

Aggregate visibility doesn't tell you the sentiment around each competitor, which one wins the prompt, on which engine, or what content they shipped to win it.

Competitor data lives in another tool

Brand monitors track mentions. Old-world SEO tools track positions. Neither shows per-prompt, per-engine AI citation share or sentiment.

Engine-by-engine variance is invisible

ChatGPT might cite you while Perplexity cites a competitor for the same question. Without per-engine share of voice, the divergence stays hidden.

The solution

How competitor tracking works

Competitor sentiment and time-series share of voice, plus citation history per competitor.

Competitor sentiment, not just presence

See how each engine frames every tracked competitor, the sentiment around the citation, so you can spot a hardening narrative before it compounds.

Time-series share of voice

Historical share of voice per competitor, per prompt, per engine. Catch citation flips while they're happening, not a quarter later.

Per-prompt, per-engine breakdown

% of engine answers citing your brand vs each competitor, broken down by engine and prompt. Spot which engines propagate which narratives.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

Closed the gap

WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.

RN
Rohan Navarro Director of Growth, Keepa
Capabilities

Competitor tracking capabilities

Everything you need to benchmark share of voice.

Competitor sentiment

How each engine frames every tracked competitor.

Time-series share of voice

Track gains and losses over time.

Per-engine breakdown

% share by engine, by prompt.

Citation history per competitor

Same fidelity as your own brand.

Time savings

What changes with per-prompt SoV

Measured savings on competitor analysis.

TaskBeforeWith WriteWorksTime saved
See how AI frames a competitorManual readingBuilt-in sentiment trackingAuto
See which engines a competitor winsImpossiblePer-engine SoV breakdownBuilt-in
Track citation flips week to weekManual samplingTime-series SoVContinuous
Included

What's included

The features needed to track AI citation share across competitors.

Competitor sentiment, how each engine frames each competitor
Time-series share-of-voice history
Per-engine, per-prompt SoV breakdown
Up to 10 competitors per brand (Business)
Full citation history per competitor
Coverage across all 8 AI engines
Built for

Built for closed-loop teams

PMM, growth, and SEO running competitive AI search visibility.

Product marketers

Intervene before a competitor narrative compounds.

Growth leaders

Benchmark SoV across the competitor set and prove channel impact.

SEO / AEO specialists

Per-prompt competitor data anchored to live citation telemetry.

Featured story

We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.

Read the full story
8
AI engines measured
Share of voice
Tracked vs competitors
Proven
Lift on every run
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How many competitors can I track?+
Up to 10 competitors per brand on the Business plan. Configure the set per brand workspace.
Do you track competitor sentiment?+
Yes. Beyond presence, WriteWorks tracks how each of the 8 engines frames every competitor, the sentiment around the citation, so you can spot a hardening narrative before it compounds.
How is share of voice calculated?+
Per prompt, per engine: the percentage of engine answers that cite your brand vs each tracked competitor. Tracked over time so you can see share-of-voice gain and loss.
Can I see why a competitor wins a prompt?+
Yes. The per-prompt competitor view shows the cited URL and answer-text context, so you can see exactly which competitor page captured the citation.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Get started

AI competitor tracking software for AI search

Competitor sentiment, time-series share of voice, and up to 10 competitors per brand across every AI prompt that matters to you.

AI Competitor Tracking Software: Sentiment & Share of Voice | WriteWorks