Claude and MCP clients integration
Your visibility data should answer questions, not just render charts. WriteWorks runs an MCP server, so Claude and any other MCP client can query prompts, citations and competitor gaps directly.
What the Claude and MCP clients integration is
MCP, the Model Context Protocol, is how an assistant is given tools it can call. WriteWorks exposes its own data through an MCP server, so an assistant can look up your tracked prompts, citation history, competitor coverage and content performance while you talk to it.
The difference from a chatbot bolted onto a dashboard is that the assistant is yours. It runs where you already work, keeps the rest of your context, and can combine WriteWorks data with everything else it has access to.
What you can do with it
Four questions the two data sets answer together that neither answers alone.
Which prompts did we lose this month, and to whom, answered from your own data rather than a general impression.
Claude, Claude Code or any MCP client can reach the data, so the answer arrives in the tool you had open.
An assistant holding your codebase, docs or notes can reason about visibility alongside them, which a dashboard cannot.
The server exposes the brands and data your account can already see, using a token you create and can revoke.
How the Claude and MCP clients integration works
About a minute to connect, and nothing to maintain afterwards.
Create an MCP token
In WriteWorks, open Settings, then Integrations, and create a token for MCP access. It is scoped to your organisation and can be revoked at any time.
Add the server to your client
In Claude, Claude Code or another MCP client, add the WriteWorks server URL and your token.
Ask a question
Query prompts, citations, competitors and content performance directly in conversation.
Act on the answer
Turn what you find into a brief or a tracked prompt without leaving the assistant.
Who uses the Claude and MCP clients integration
The same connection answers a different question depending on who is asking.
Ask the awkward question the day before the board meeting and get an answer from your own data.
Use Claude Code with visibility data available alongside the repository it is already working in.
Interrogate citation history without building a report for every question.
Answer a client's question in the moment, from that client's own data.
You bring your own account. The Claude and MCP clients integration authenticates with your own account at Claude and MCP clients, on your own plan and your own quota. WriteWorks reads the data that account already has access to, and nothing else. Disconnect at any time and the stored credential is deleted.
Works well alongside
Claude and MCP clients integration FAQs
The questions teams ask before connecting it.
What does the MCP integration do?+
Which clients does it work with?+
What data can the assistant see?+
How do I connect it?+
Can the assistant change things?+
What happens if I revoke the token?+
Connect Claude and MCP clients and see the whole picture
Measure how 10+ AI platforms answer your buyers, join it to the paid and organic data you already have, and ship the content that flips the citation.