Workflow and delivery

Webhooks integration

Not every system has an integration, and not every workflow should wait for one. Webhooks post any agent result to an endpoint you control, so WriteWorks fits whatever you have already built.

What it is

What the Webhooks integration is

A webhook is an HTTP POST to a URL you provide, carrying the result of a run as JSON. WriteWorks sends the event, your endpoint decides what to do with it.

That covers three cases: a system with no native integration, an automation platform like Zapier, Make or n8n that can talk to everything else, and an internal service that wants the data in your own warehouse.

Agent results as JSON
Visibility alerts
Scheduled run output
Delivery status
What it does

What you can do with it

Four questions the two data sets answer together that neither answers alone.

Any endpoint that accepts a POST can receive WriteWorks output, which means no integration roadmap stands between you and the system you use.

How it works

How the Webhooks integration works

About a minute to connect, and nothing to maintain afterwards.

1

Create the endpoint

Stand up a URL that accepts a POST, or copy one from Zapier, Make or n8n.

2

Add it in WriteWorks

Open Settings, then Integrations, and choose Webhooks. Add the URL and note the signing secret.

3

Choose the events

Pick which results and alerts should be sent, per brand if you run more than one.

4

Verify and go

Send a test delivery, check the signature at your end, then let real events flow.

Who it is for

Who uses the Webhooks integration

The same connection answers a different question depending on who is asking.

A documented payload and a signature, rather than a wait for a native integration.

You bring your own account. The Webhooks integration authenticates with your own account at Webhooks, on your own plan and your own quota. WriteWorks reads the data that account already has access to, and nothing else. Disconnect at any time and the stored credential is deleted.

Related

Works well alongside

FAQ

Webhooks integration FAQs

The questions teams ask before connecting it.

What does the webhooks integration do?+
It posts WriteWorks agent results and alerts to any HTTPS endpoint you control, as JSON, so the data reaches systems that have no native integration.
Which events can I subscribe to?+
Agent and scheduled run results and visibility alerts, chosen per brand so an endpoint only receives what it needs.
How do I know a request really came from WriteWorks?+
Deliveries are signed with a secret shown when you create the webhook. Verify the signature at your endpoint before acting on a payload.
What happens if my endpoint is down?+
Failed deliveries are retried. Persistent failures are visible in WriteWorks so a broken endpoint does not fail silently.
Can I use this with Zapier, Make or n8n?+
Yes. Point the webhook at the platform's catch hook URL and build the rest of the workflow there.
What happens if I remove a webhook?+
Deliveries to that endpoint stop immediately. Anything already delivered is unaffected.

Connect Webhooks and see the whole picture

Measure how 10+ AI platforms answer your buyers, join it to the paid and organic data you already have, and ship the content that flips the citation.

Webhooks Integration | WriteWorks