G2 integration
AI engines quote review sites constantly, and G2 is one of the loudest. The G2 integration brings buyer intent, category and review data into WriteWorks so you can see what buyers compare you against and what engines repeat back.
What the G2 integration is
The G2 connection reads the data your G2 account already provides: category placement, review signals and buyer intent activity around your profile and your competitors'.
It sits in WriteWorks because engines lean heavily on third-party sources when answering comparison questions. When an assistant is asked who the alternatives are, the answer often traces back to a review site, and knowing what that source says about you is the difference between guessing and knowing.
What you can do with it
Four questions the two data sets answer together that neither answers alone.
The comparisons buyers run on G2 are usually the same ones they ask an assistant, so the list is a map of the prompts worth tracking.
When an engine's answer echoes a review site, the wording usually comes from there. Reading it explains an answer you cannot otherwise account for.
Intent activity around a category names the questions being asked right now, which is the shortest path from research to a brief.
Watch how your placement and comparisons move over time, next to how engines describe you.
How the G2 integration works
About a minute to connect, and nothing to maintain afterwards.
Get your G2 API credentials
G2 provides API access on qualifying plans. Create credentials from your G2 account.
Add them to WriteWorks
Open Settings, then Integrations, and choose G2. Enter the credentials, which are stored encrypted.
Map your category and rivals
Confirm which G2 category and competitors matter for this brand, so the data lines up with the prompts you already track.
Compare the two pictures
What G2 says about you and what engines say about you appear together, and the difference is usually a content problem you can name.
Who uses the G2 integration
The same connection answers a different question depending on who is asking.
Know which alternatives buyers put you next to before an engine tells a prospect on your behalf.
Write comparison pages against the comparisons buyers actually run, not the ones the sales team remembers.
Use intent activity to decide where the next campaign and the next page should point.
Bring a client's own G2 data into their reporting instead of screenshotting a profile page.
You bring your own account. The G2 integration authenticates with your own account at G2, on your own plan and your own quota. WriteWorks reads the data that account already has access to, and nothing else. Disconnect at any time and the stored credential is deleted.
Works well alongside
G2 integration FAQs
The questions teams ask before connecting it.
What does the G2 integration do?+
Do I need my own G2 account?+
Does WriteWorks post or change anything on G2?+
How do I connect G2 to WriteWorks?+
Why does review data matter for AI search?+
What happens if I disconnect it?+
Connect G2 and see the whole picture
Measure how 10+ AI platforms answer your buyers, join it to the paid and organic data you already have, and ship the content that flips the citation.