Use Case

AI competitor monitoring across 8 engines

Track up to 10 competitors per brand across ChatGPT, Claude, Gemini, Perplexity, and 4 more AI engines. WriteWorks measures brand and competitor sentiment, per-engine share of voice, and citation history, showing which competitor wins which prompt, on which engine.

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The challenge

Why competitor visibility stays opaque

The data gaps stopping teams from seeing AI citation share and sentiment.

You can't see how engines describe you vs them

Aggregate monitoring tells you 'they're getting mentioned'. It doesn't tell you whether the AI describes them in a warmer tone than you, which prompt they win, which engine cites them, or what content earned the citation.

Engine-by-engine variance is invisible

ChatGPT might cite you while Perplexity cites a competitor for the same query, and each engine sets its own tone. Without per-engine share of voice and sentiment, the divergence stays hidden.

Citation flips happen silently

A competitor adds a new page, Google AI Overviews picks it up, and your citation drops. Without continuous monitoring, you find out weeks later.

Fixes go unverified

Content ships and the task closes, but nobody re-checks whether the answer itself actually changed.

The solution

How to monitor AI competitors

Brand and competitor sentiment, per-engine share of voice, time-series history, cited-page evidence.

WriteWorks measures the tone of every answer, for your brand and each tracked competitor, on every engine. See where an engine describes a rival more favourably and engineer the content that resets the narrative.

◆How to monitor AI competitorsLIVE
Capabilities

Core capabilities

Everything you need to benchmark AI search performance.

Brand + competitor sentiment

Tone of every answer, for you and each rival, per engine.

Configurable competitor set

Up to 10 competitors per brand on Business.

Per-engine SoV breakdown

Share of voice by engine, by prompt.

Time-series competitor SoV

Daily share-of-voice diff per engine.

Citation history per competitor

Same fidelity as your own brand.

Cited-page evidence

URL and answer-text context per cited competitor page.

Time savings

What changes with per-prompt SoV

Measured savings on competitor analysis.

TaskBeforeWith WriteWorksTime saved
Compare brand vs competitor sentimentRead answers by handSentiment per engineBuilt-in
Head-to-head competitor share of voiceManual researchBuilt-in dashboardAuto
See which engines a competitor winsImpossiblePer-engine SoV breakdownBuilt-in
Track citation flips week to weekManual samplingTime-series SoVContinuous
Included

What's included

Every competitor monitoring capability.

Brand and competitor sentiment per engine
Up to 10 competitors per brand (Business)
Per-engine, per-prompt share of voice breakdown
Time-series competitor share-of-voice history
Citation history per competitor
Cited-page evidence per competitor
Coverage across all 8 AI engines
Built for

Built for closed-loop teams

PMM, growth, and SEO running competitive AI search visibility.

Product marketers

Intervene before a competitor narrative compounds across AI engines.

Growth leaders

Benchmark SoV across the competitor set and prove channel impact.

AEO / AI-visibility specialists

Per-prompt competitor data and sentiment anchored to live citation telemetry.

FAQ

Frequently asked questions

How many competitors can I track?
Up to 10 competitors per brand on the Business plan. Configure the set per brand workspace.
Do you measure sentiment for competitors too?
Yes. WriteWorks scores the tone of every answer for your brand and each tracked competitor, per engine, so you can see where an engine describes a rival more favourably and engineer the content that resets it.
How is share of voice calculated?
Per prompt, per engine: the percentage of engine answers that cite your brand vs each tracked competitor. Tracked over time so you can see share of voice gain and loss.
Can I see why a competitor wins a prompt?
Yes. The per-prompt competitor view shows the cited URL and answer-text context, so you can see exactly which competitor page captured the citation.

AI competitor monitoring across 8 engines

Track up to 10 competitors per brand. Brand and competitor sentiment, per-engine share of voice, citation history, and the content that flips the answer.

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