AI content plans

An AI content strategy built from your own data, not a blank page

Most AI content strategy tools start from a keyword and guess the rest. WriteWorks starts from what your data already says: Search Console, GA4, AI visibility, competitor gaps and a scan of your own content. Answer four questions and it builds an SEO content plan for the next 30, 60 or 90 days, with a plan document, a brief for every piece and a board ready to work, each item citing the evidence behind it.

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The Build a content plan with AI wizard on its Goal step, with Win AI visibility chosen, a secondary goal, a 90-day timeframe and 15 pieces.The Build a content plan with AI wizard on its Goal step, with Win AI visibility chosen, a secondary goal, a 90-day timeframe and 15 pieces.

Connects to the tools your team already uses

The platform

See WriteWorks in Action

This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.

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Search brands, prompts, competitors…⌘K
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1.2M (62%) leftAsk AI
Projects
Content
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Approvals
Content Engine
Projects
Run as many project boards as you like. Pick one below, then drag a card between columns to move it through the workflow.
Build content plan with AINew brief
All workAll typesAll prioritiesAll brandsAll teamsSearch title, keyword, URL…Refreshing
AllQ4 launches14Evergreen9UnassignedNew board
Active items
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Not yet published
Velocity
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Published / week (4-wk avg)
Avg cycle time
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Brief → published (30d)
Awaiting review
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Avg 19h waiting
Briefed0
In progress0
In review0
Approved0
Scheduled0
Published0
Measured0
The challenge

Why content strategies stall

Guesswork, disconnected tools and no baseline.

Strategies built on guesses

A content roadmap assembled from a brainstorm and a keyword tool can't say why each piece is there or what it should move.

Plans that never reach the team

The strategy lives in a slide deck. The briefs live in docs. The work lives on a board. Nobody joins them up.

No baseline, no proof

Without baselines and targets set at the start, nobody can say three months later whether the plan worked.

Third parties hold the citation

Roundups, reviews and forums are quoted ahead of your own pages, and nothing tells you which source displaced you.

The solution

How the AI content plan is built

Goal, data, content mix, then a streamed build.

Choose what the plan is for: grow organic traffic, convert more visitors, win AI visibility, overtake competitors or build topical authority. Pick a timeframe of 30, 60 or 90 days and a size from 5 to 30 pieces.

◆How the AI content plan is builtLIVE
WriteWorks Build a content plan with AI. Close-up: Goal cards, Win AI visibility selected (sample data).WriteWorks Build a content plan with AI. Close-up: Goal cards, Win AI visibility selected (sample data).
Success story

What real brands fixed with WriteWorks

What each brand fixed, measured before and after with the same audit, in their own words.

Job pages AI can read 5% → 100%

“Our job pages used to reach AI crawlers as a "Loading jobs..." placeholder. One rendering fix later, the share AI crawlers can read has gone from 5% to 100%, and every job page now names itself with a proper heading.”

GT
GoTeachingJobs teamRead the GoTeachingJobs success story
Capabilities

What every SEO content plan includes

Evidence, briefs, targets and a board.

Evidence on every item

Target URLs and baselines come from your data, not from the AI.

Briefs for every piece

Evidence, success metrics, outline, FAQs and a conversion plan.

KPIs and benchmarks

Baseline, target and benchmark for each objective.

A ready board

One card and one draft per brief, ready to assign.

On the content calendar

Each draft's deadline set to its scheduled week.

Metered for what it uses

A fast model at half the default token rate.

Time savings

What changes

From a deck to a plan the team can work.

TaskBeforeWith WriteWorksTime saved
Write a quarterly content roadmapDays of spreadsheets and slidesFour steps and a streamed buildDays
Justify each piece in the plan"It felt like a gap"Every item cites its evidenceThe debate
Turn the plan into workCopy items into briefs and a boardBoard, drafts and briefs created with the planThe handover
Prove the plan workedNo baselineBaselines and targets in the plan documentThe retrospective
Included

What's included

Everything in AI content plans.

Four-step wizard: Goal, Data, Content mix, Review
Goals: organic traffic, conversions, AI visibility, competitors, topical authority
30, 60 or 90-day plans of 5 to 30 pieces
Sources: Search Console, GA4, AI visibility, competitors, content scan
Focus areas drawn from the opportunities queue
Four intents and a wide choice of content formats
Plan document with objectives, KPIs, targets and benchmarks
A brief for every piece: evidence, success metrics, outline, FAQs, conversion plan
New board with a card and a draft per brief
Draft deadlines set to their scheduled week on the content calendar
Built for

Who uses it

Whoever owns the content plan.

Content leads

An SEO content plan you can defend line by line.

Marketing leaders

Objectives, KPIs and benchmarks agreed before the work starts.

Agencies

A data-backed content roadmap for each client, built from that client's data.

Featured story

“We're a booking marketplace, so listings are everything. Since the fixes, pages fully readable without JavaScript went from 84% to 98%, our sitemap dates finally mean something, and our full llms.txt file is real. Over a third of our audited category pages now list their businesses as structured data, with the remaining markets up next.”

Fhresh team

Read the full story
72% → 98%
Pages answering crawlers in under 0.8 s
84% → 98%
Pages fully readable without JavaScript
29% → 58%
Key pages with the schema AI expects
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

What is an AI content strategy?+
An AI content strategy is a content plan put together with AI from the evidence you already hold: what you rank for, what converts, where AI engines leave you out and where competitors win. In WriteWorks the AI organises and writes the plan, but the targets, URLs and baselines come from your connected data.
What is a content roadmap?+
A content roadmap sets out what you will publish, when and why, over a set period. WriteWorks builds one for 30, 60 or 90 days, then turns it straight into briefs, drafts and a board so the roadmap and the work stay the same thing.
What goes into the SEO content plan?+
A plan document with objectives, KPIs and targets (baseline, target and benchmark) and SEO and CRO benchmarks; a brief for every piece with its evidence, success metrics, outline, FAQs and conversion plan; and a board with a card and a draft for each brief.
Which data does it use?+
Only what you tick: Search Console, Google Analytics 4, AI visibility, competitors and a scan of your own content. Focus areas such as quick wins, underperforming pages and AI answer gaps come from your opportunities queue.
Does it create an AI content calendar?+
Yes. Every draft in the plan gets a deadline in its scheduled week, so the plan appears on the content calendar as soon as it is built. Move pieces around there like any other work.
How much does a plan use?+
It runs on a fast model at half the default token rate and is charged for what the build actually uses, from your plan's AI tokens.
AI content calendar

The plan lands on your AI content calendar

Every draft in the plan gets a deadline in its scheduled week, so the SEO content calendar fills itself when the plan is built.

Scheduled by week

Drafts are dated to the week the plan schedules them, across 30, 60 or 90 days.

On a board, too

The same pieces sit on a new board as cards, ready to assign.

Projects and boards

One calendar for everything

Plan pieces sit beside the rest of your content work.

See the content calendar
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Pillar

Where the plan comes from

Where the plan goes

Turn your data into a content roadmap

Four questions, one streamed build: a plan document, briefs and a board, every item backed by your own data.

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