Claude optimisation

The Claude optimisation platform

WriteWorks tracks every prompt across Claude, capturing cited URLs, share of voice, and sentiment across personas and 23+ regions with up to a 24-hour refresh. The three optimisation lenses then score each draft for the signals Claude rewards, so you get cited.

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The challenge

Why brands stay invisible on Claude

The instrumentation gaps that stop teams from seeing Claude answers.

Claude is invisible to most marketing stacks

Anthropic's Claude is increasingly the default for technical and enterprise users, but legacy SEO tools don't measure it at all.

Claude cites carefully, and rarely retries

Claude favours structured, cited sources. If your page lacks the signals it expects, it picks a competitor and rarely revisits.

Content optimised for Google ignores Claude's preferences

Claude weights depth, attribution, and structural clarity differently. Drafts shipped without an AI-search lens miss these signals.

Third parties hold the citation

Roundups, reviews and forums are quoted ahead of your own pages, and nothing tells you which source displaced you.

The solution

How WriteWorks optimises for Claude

Track every prompt, score every draft, close the loop.

Register the prompts your buyers ask. WriteWorks runs across Claude for each, captures the answer text, cited URLs, your position, and competitor citations.

◆How WriteWorks optimises for ClaudeLIVE
Capabilities

Core capabilities

Everything you need to instrument Claude citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily Claude citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring tuned for citation-readiness across LLMs including Claude.

Citing-pages report

Reverse view: which URLs are cited, by Claude, for which prompts.

Competitor SoV

Head-to-head Claude citation share against up to 10 competitors per brand.

Time savings

What changes when Claude is tracked

Measured savings on Claude visibility analysis.

TaskBeforeWith WriteWorksTime saved
See if Claude cites you for a promptManual Claude queriesLive citation list per tracked promptBuilt-in
Track Claude citation historyUntrackedDay-by-day, up-to-24h refreshContinuous
Score a draft for Claude citation-readinessGuessworkLive AI Search lensBuilt-in
Included

What's included

Every Claude capability inside WriteWorks.

Claude included in 8-engine prompt tracking
Per-prompt citation list with answer-text context
Day-by-day Claude citation history
AI Search lens scoring for Claude-readiness
Citing-pages reverse report
Competitor citation tracking on Claude
Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

See exactly how Claude describes your product, category, and competitors.

Content managers

Score every draft for Claude citation-readiness before publish.

Growth leaders

Track Claude citation lift as a measurable channel alongside ChatGPT.

FAQ

Frequently asked questions

How does WriteWorks track Claude citations?
Claude is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, cited URLs, your position, and the run timestamp on a 24-hour refresh.
Does Claude cite differently to ChatGPT?
Yes, Claude tends to favour deeper, more structured sources with clear attribution. The AI Search lens scores the structural, factual, and entity signals Claude rewards.
How do I improve my Claude citation rate?
Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity, the signals Claude reaches for.

The Claude optimisation platform

Track every Claude prompt that matters, see who gets cited and in what tone, and engineer the content that wins the answer.

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