Claude optimisation

The Claude optimisation platform

WriteWorks tracks every prompt across Claude, captures the cited URLs, and shows you which competitor pages get the citation when yours doesn't. Then the content editor's three optimisation lenses score every draft against the structural, factual, and source signals Claude rewards when synthesising answers.

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Fhresh

Search prompts, briefs, citations…⌘K

Amara Okafor

Plan

To-do list

Opportunities

Prompt research

Keyword research

Action

Create

Automate

Sheets

Manage

Library

Measure

Overview

AI search

Agent traffic

Other

Google Search Console

AI Search

Analytics

Visibility

Prompts

Query fanouts

Platforms

Regions

Personas

Sentiment

Citations

Citation gaps

Bot signals

Visibility

How often AI engines mention your brand, your share of voice vs competitors, and where you rank across the prompts you are tracking.

Last 30 days

Previous period

Regions

Platforms

Visibility score

0%↑ 0%

Visibility score rank

#—

across 34 tracked competitors

Visibility score rank

Citation share rank

Trusted by teams winning AI search

GoTeachingJobsFhreshSurge45GraftPalKleepa

Claude.ai web search

Cited URL capture

Captures Claude's source list when web search is used

Long-context

Retrieval pattern

Claude favours deep, structured documents — we score for that

Factual attribution

Optimisation methodology

Anthropic's safety bias rewards clear citation and attribution

The challenge

Why brands stay invisible on Claude

The instrumentation gaps that stop teams from seeing Claude answers.

Claude is invisible to most marketing stacks

Anthropic's Claude is increasingly the default for technical and enterprise users, but legacy SEO tools don't measure it at all.

Claude cites carefully — and rarely retries

Claude favours structured, cited sources. If your page lacks the signals it expects, it picks a competitor and rarely revisits.

Content optimised for Google ignores Claude's preferences

Claude weights depth, attribution, and structural clarity differently. Drafts shipped without an AI-search lens miss these signals.

The solution

How WriteWorks optimises for Claude

Track every prompt, score every draft, close the loop.

Track every prompt on Claude

Register the prompts your buyers ask. WriteWorks sweeps Claude for each, captures the answer text, cited URLs, your position, and competitor citations.

Per-prompt Claude citation history

Daily snapshots so you can correlate content ships with Claude citation lift and spot when a citation drops out.

AI Search lens scores Claude-readiness

Live scoring for extractability, claim density, source authority, and entity clarity — the signals Claude reaches for when picking sources.

Citing-pages reverse report

Pivot from a URL to every Claude prompt that cited it.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

Fhresh+312% citations · 90 days

“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, surfaces in ChatGPT and Perplexity within weeks, and ties straight back to pipeline. It's the first time we've measured AI search as a real channel.”

Elena Mendez VP Growth, Fhresh

Capabilities

Core capabilities

Everything you need to instrument Claude citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily Claude citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring tuned for citation-readiness across LLMs including Claude.

Citing-pages report

Reverse view: which URLs are cited, by Claude, for which prompts.

Competitor SoV

Head-to-head Claude citation share against up to 10 competitors per brand.

Time savings

What changes when Claude is tracked

Measured savings on Claude visibility analysis.

TaskBeforeWith WriteWorksTime saved

See if Claude cites you for a promptManual Claude queriesLive citation list per tracked prompt100%

Track Claude citation historyUntrackedDay-by-dayContinuous

Score a draft for Claude citation-readinessGuessworkLive AI Search lens100%

Included

What's included

Every Claude capability inside WriteWorks.

Claude included in 9-engine prompt tracking

Per-prompt citation list with answer-text context

Day-by-day Claude citation history

AI Search lens scoring for Claude-readiness

Citing-pages reverse report

Competitor citation tracking on Claude

Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

See exactly how Claude describes your product, category, and competitors.

Content managers

Score every draft for Claude citation-readiness before publish.

Growth leaders

Track Claude citation lift as a measurable channel alongside ChatGPT.

Featured story

Fhresh

“WriteWorks turned AI search from a black box into our most measurable growth channel. We can show the board exactly how many citations we earned and how much pipeline they sourced.”

Read the full story

+312%

Citations in 90 days

+58pt

AI visibility score lift

$1.4M

Pipeline attributed to AI

FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How does WriteWorks track Claude citations?+

Claude is one of the 9 AI engines WriteWorks sweeps for every tracked prompt. We capture the answer text, cited URLs, your position, and the sweep timestamp on a 24-hour refresh.

Does Claude cite differently to ChatGPT?+

Yes — Claude tends to favour deeper, more structured sources with clear attribution. The AI Search lens scores the structural, factual, and entity signals Claude rewards.

How do I improve my Claude citation rate?+

Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity — the signals Claude reaches for.

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