The Claude optimisation platform
WriteWorks tracks every prompt across Claude, capturing cited URLs, share of voice, and sentiment across personas and 23+ regions with up to a 24-hour refresh. The three optimisation lenses then score each draft for the signals Claude rewards, so you get cited.
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Trusted by teams winning AI search
Why brands stay invisible on Claude
The instrumentation gaps that stop teams from seeing Claude answers.
Claude is invisible to most marketing stacks
Anthropic's Claude is increasingly the default for technical and enterprise users, but legacy SEO tools don't measure it at all.
Claude cites carefully, and rarely retries
Claude favours structured, cited sources. If your page lacks the signals it expects, it picks a competitor and rarely revisits.
Content optimised for Google ignores Claude's preferences
Claude weights depth, attribution, and structural clarity differently. Drafts shipped without an AI-search lens miss these signals.
How WriteWorks optimises for Claude
Track every prompt, score every draft, close the loop.
Track every prompt on Claude
Register the prompts your buyers ask. WriteWorks runs across Claude for each, captures the answer text, cited URLs, your position, and competitor citations.
Per-prompt Claude citation history
Daily snapshots so you can correlate content ships with Claude citation lift and spot when a citation drops out.
AI Search lens scores Claude-readiness
Live scoring for extractability, claim density, source authority, and entity clarity, the signals Claude reaches for when picking sources.
Citing-pages reverse report
Pivot from a URL to every Claude prompt that cited it.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
Core capabilities
Everything you need to instrument Claude citations.
Prompt registry
Up to 500 tracked prompts on Business.
Per-engine citation history
Daily Claude citation snapshots retained for trend analysis.
AI Search optimisation lens
Live scoring tuned for citation-readiness across LLMs including Claude.
Citing-pages report
Reverse view: which URLs are cited, by Claude, for which prompts.
Competitor SoV
Head-to-head Claude citation share against up to 10 competitors per brand.
What changes when Claude is tracked
Measured savings on Claude visibility analysis.
What's included
Every Claude capability inside WriteWorks.
Built for closed-loop teams
PMM, content managers, growth leaders.
Product marketers
See exactly how Claude describes your product, category, and competitors.
Content managers
Score every draft for Claude citation-readiness before publish.
Growth leaders
Track Claude citation lift as a measurable channel alongside ChatGPT.
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
How does WriteWorks track Claude citations?+
Does Claude cite differently to ChatGPT?+
How do I improve my Claude citation rate?+
Keep exploring
Related solutions, adjacent use cases, and platform features.
The Claude optimisation platform
Track every Claude prompt that matters, see who gets cited and in what tone, and engineer the content that wins the answer.