The Gemini optimisation platform
WriteWorks tracks every prompt across Gemini, captures the cited URLs, and shows you which competitor pages take the citation when yours doesn't. Then the content editor's three optimisation lenses score every draft against the structural, semantic, and source signals Gemini prefers across web and Workspace surfaces.
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Trusted by teams winning AI search
Why brands stay invisible on Gemini
The instrumentation gaps that stop teams from seeing Gemini answers.
Gemini citations sit outside the classic SERP
Gemini blends Google web index with Workspace context — your usual rank-tracker doesn't see what it surfaces.
Gemini answers vary by Workspace and personalisation
Without per-prompt tracking, you can't separate brand citation patterns from individual personalisation.
AI Overviews + Gemini are not the same surface
Pages that win AI Overviews don't automatically rank in Gemini chat answers, and vice versa.
How WriteWorks optimises for Gemini
Track every prompt, score every draft, close the loop.
Track every prompt on Gemini
Register the prompts your buyers ask. WriteWorks sweeps Gemini for each, captures the answer text, cited URLs, your position, and competitor citations.
Per-prompt Gemini citation history
Daily snapshots so you can correlate content ships with Gemini citation lift and spot drop-outs early.
AI Search lens scores Gemini-readiness
Live scoring for extractability, prompt alignment, schema, citation-readiness, and entity clarity — the signals Gemini weights when picking sources.
Side-by-side with Google AI Overviews
Compare Gemini chat citations and AI Overview citations on the same prompt, so you can tell the two Google surfaces apart.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. Category share-of-voice on ChatGPT and Perplexity tripled, and citations now drive more pipeline than paid search.”
Core capabilities
Everything you need to instrument Gemini citations.
Prompt registry
Up to 500 tracked prompts on Business.
Per-engine citation history
Daily Gemini citation snapshots retained for trend analysis.
AI Search optimisation lens
Live scoring tuned for citation-readiness across LLMs including Gemini.
Citing-pages report
Reverse view: which URLs are cited, by Gemini, for which prompts.
Competitor SoV
Head-to-head Gemini citation share against up to 10 competitors per brand.
What changes when Gemini is tracked
Measured savings on Gemini visibility analysis.
What's included
Every Gemini capability inside WriteWorks.
Built for closed-loop teams
PMM, content managers, growth leaders.
Product marketers
See exactly how Gemini describes your product, category, and competitors.
Content managers
Score every draft for Gemini citation-readiness before publish.
Growth leaders
Track Gemini citation lift alongside Google AI Overviews and ChatGPT.
“Within 60 days we closed the share-of-voice gap across every major LLM. Our content team now ships citation-ready by default, and we have the dashboard to prove it.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
How does WriteWorks track Gemini citations?+
Is Gemini the same as Google AI Overviews?+
How do I improve my Gemini citation rate?+
Keep exploring
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The Gemini optimisation platform
Track every Gemini prompt that matters, see who gets cited, and ship the content that turns the citation around.