Gemini optimisation

The Gemini optimisation platform

WriteWorks tracks every prompt across Gemini, capturing cited URLs, share of voice, and sentiment across personas and 23+ regions with up to a 24-hour refresh. The three optimisation lenses then score each draft for the signals Gemini prefers, so you get cited.

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Trusted by teams winning AI search

GoTeachingJobsFhreshSurge45GraftPalKleepa

Gemini 2.x

Tracked model surface

Conversational Gemini on web + mobile

Workspace-grounded

Citation signal

Gemini blends Google web index with Workspace context

E-E-A-T aligned

Optimisation methodology

Score for the authority and structure Google's ranking signals reward

Fhresh

Search prompts, briefs, citations…⌘K

Amara Okafor

Plan

To-do list

Opportunities

Prompt research

Keyword research

Action

Create

Automate

Sheets

Manage

Library

Measure

Overview

AI search

Agent traffic

Other

Google Search Console

AI Search

Analytics

Visibility

Prompts

Query fanouts

Platforms

Regions

Personas

Sentiment

Citations

Citation gaps

Bot signals

Visibility

How often AI engines mention your brand, your share of voice vs competitors, and where you rank across the prompts you are tracking.

Last 30 days

Previous period

Regions

Platforms

Visibility score

0%↑ 0%

Visibility score rank

across 34 tracked competitors

Visibility score rank

Citation share rank

The challenge

Why brands stay invisible on Gemini

The instrumentation gaps that stop teams from seeing Gemini answers.

Gemini citations sit outside the classic SERP

Gemini blends Google web index with Workspace context, your usual rank-tracker doesn't see what it surfaces.

Gemini answers vary by Workspace and personalisation

Without per-prompt tracking, you can't separate brand citation patterns from individual personalisation.

AI Overviews + Gemini are not the same surface

Pages that win AI Overviews don't automatically get cited in Gemini chat answers, and vice versa.

The solution

How WriteWorks optimises for Gemini

Track every prompt, score every draft, close the loop.

Track every prompt on Gemini

Register the prompts your buyers ask. WriteWorks runs across Gemini for each, captures the answer text, cited URLs, your position, and competitor citations.

Per-prompt Gemini citation history

Daily snapshots so you can correlate content ships with Gemini citation lift and spot drop-outs early.

AI Search lens scores Gemini-readiness

Live scoring for extractability, prompt alignment, schema, citation-readiness, and entity clarity, the signals Gemini weights when picking sources.

Side-by-side with Google AI Overviews

Compare Gemini chat citations and AI Overview citations on the same prompt, so you can tell the two Google surfaces apart.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

GoTeachingJobsShare of voice, proven

“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”

Jordan Kessler Head of Growth, GoTeachingJobs

Capabilities

Core capabilities

Everything you need to instrument Gemini citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily Gemini citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring tuned for citation-readiness across LLMs including Gemini.

Citing-pages report

Reverse view: which URLs are cited, by Gemini, for which prompts.

Competitor SoV

Head-to-head Gemini citation share against up to 10 competitors per brand.

Time savings

What changes when Gemini is tracked

Measured savings on Gemini visibility analysis.

TaskBeforeWith WriteWorksTime saved

See if Gemini cites you for a promptManual Gemini queriesLive citation list per tracked promptBuilt-in

Track Gemini citation historyUntrackedDay-by-dayContinuous

Tell Gemini chat citations from AI Overview citationsConflatedSide-by-side per promptClarity

Included

What's included

Every Gemini capability inside WriteWorks.

Gemini included in 8-engine prompt tracking

Per-prompt citation list with answer-text context

Day-by-day Gemini citation history

AI Search lens scoring for Gemini-readiness

Citing-pages reverse report

Side-by-side Gemini chat vs AI Overview citations

Built for

Built for closed-loop teams

PMM, content managers, growth leaders.

Product marketers

See exactly how Gemini describes your product, category, and competitors.

Content managers

Score every draft for Gemini citation-readiness before publish.

Growth leaders

Track Gemini citation lift alongside Google AI Overviews and ChatGPT.

Featured story

Keepa

“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”

Read the full story

8 engines

One closed loop

Citation gap

Diagnosed and closed

Precision

Not just presence

FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How does WriteWorks track Gemini citations?+

Gemini is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, cited URLs, your position, and the run timestamp on a 24-hour refresh.

Is Gemini the same as Google AI Overviews?+

No. Gemini is Google's conversational AI; AI Overviews is the answer block at the top of Google search. WriteWorks tracks both as separate engines so you can compare citations on the same prompt.

How do I improve my Gemini citation rate?+

Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, schema clarity, citation-readiness, and entity clarity, the signals Gemini reaches for.

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Keep exploring

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