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GA4 conversion tracking
Decide what counts as a conversion, once
GA4 counts every key event as a conversion, which is rarely what your content team is measured on. WriteWorks lets you pick the GA4 events that matter, set which pages are in scope, define segments and tag page groups, then applies those rules to every report and brief.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why conversion numbers never agree
Too broad by default and redefined in every report.
GA4 conversions are too broad
GA4's conversions metric adds up every key event on the property. A newsletter sign-up, a demo request and a file download all count the same, so the conversion rate tells you little about content.
Every report defines conversion differently
One deck uses key events, another uses a custom event, a third filters out the blog. The numbers never agree and the debate moves to the methodology.
Segments are rebuilt by hand
Looking at organic traffic in one market on mobile means rebuilding the same GA4 filters every time someone asks the question.
Pages are built for links, not answers
Content written to rank in blue links rarely carries the structure an assistant needs to quote it directly.
The solution
How conversion rules work
Events, scope, segments and tags, defined once.
The conversion picker lists the events from your own GA4 property, with event counts and whether GA4 treats each as a key event. Choose the ones that matter and conversion rate becomes those events divided by sessions. Leave it empty to keep GA4's own conversions metric.
Include and exclude URL patterns, with * as a wildcard, plus a minimum-sessions floor, so admin pages, thank-you pages and low-traffic noise stay out of the numbers.
Save named segments on source and medium, device, country and default channel group, and tag page groups by URL pattern. Both become scope options in reports, so a whole deck can run on one slice of traffic or one page type.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Conversion tracking capabilities
Everything needed to define conversion for content.
Conversion event picker
Choose from your own GA4 events, with counts and key-event status.
Custom conversion rate
Selected events divided by sessions.
Include and exclude rules
URL patterns with wildcards decide which pages are in scope.
Minimum-sessions floor
Keep low-traffic pages out of the averages.
Saved GA4 segments
Source and medium, device, country and channel group.
Page tags
Label page groups such as Blog or Product by URL pattern.
Time savings
What changes with one definition
Consistent numbers, faster reports.
TaskBeforeWith WriteWorksTime saved
Agree what a conversion isA different definition per reportOne rule set for every reportThe methodology debate
Report on one segmentRebuild GA4 filters each timePick a saved segment in the report scopeMinutes per report
Report on one page typeFilter exports by URLPick a page tagManual filtering
Included
What's included
Every GA4 data rule.
Conversion picker from your GA4 events
Any event can count, not only key events
Include and exclude URL patterns and a minimum-sessions floor
Saved segments on source, device, country and channel
Page tags by URL pattern
Rules applied to reports and opportunity briefs
Built for
Built for the people who report the numbers
Analysts, content leads and agencies.
Marketing analysts
Set the conversion definition once and stop reconciling decks.
Content leads
Measure content on the events it actually drives.
Agencies
Configure each client's goals once and report on them consistently.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What are GA4 key events?+
Key events are the GA4 events you mark as important to your business, such as a purchase or a form submission. They replaced the older "conversions" label in GA4, and GA4's conversions metric is the total of all of them.
How do GA4 conversions work in WriteWorks?+
By default WriteWorks uses GA4's own conversions metric. If you name specific events in the conversion rules, conversions narrow to just those events and conversion rate becomes those events divided by sessions.
Can I count an event that is not a key event?+
Yes. The conversion picker lists every event from your GA4 property, so goals GA4 does not mark as key events can still count as conversions in WriteWorks.
What does conversion tracking need to be set up?+
A connected Google Analytics 4 property with the events you care about already being collected. WriteWorks reads those events; it does not add tracking to your site for GA4.
Where are these rules used?+
In report decks, where segments and tags appear as scope options, and in the evidence behind opportunity briefs, which use your conversion events when they describe a page's performance.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Measure content on the conversions that matter
Choose your GA4 conversion events, scope and segments once, and every WriteWorks report and brief uses the same definition.