Based on what buyers actually ask
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Automated content audit
A content audit that runs itself, every day
Most content audits are a spreadsheet that goes stale the week it is finished. WriteWorks refreshes its opportunity queue daily and runs scheduled page scans, flagging thin, outdated and zero-traffic pages so you know exactly what to refresh, consolidate or prune.
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Google Search Console
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Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
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Klaviyo
Customer.io
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Claude and MCP clients The challenge
Why content audits go stale
Slow to run, hard to act on, out of date on delivery.
Audits are a once-a-year project
Crawling the site, exporting analytics and scoring every URL takes weeks, so it happens rarely and the findings are out of date before anyone acts on them.
Content pruning decisions are guesswork
Deciding whether a weak page should be refreshed, merged or removed needs traffic, search and freshness data side by side. Usually that means three tools and a pivot table.
Old pages quietly drag the site down
Thin and outdated pages keep getting crawled, keep competing with better pages and keep showing stale facts to people and AI engines alike.
Mentions never reach the pipeline
Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.
The solution
How the automated content audit works
Scheduled scans, freshness and performance signals, one ranked queue.
Every scan checks for outdated content (the last meaningful update is older than your threshold) and thin content (below the word-count threshold for the queries the page targets), then ranks each finding in one queue.
With GA4 and Search Console connected, the same queue flags zero-traffic pages, pages losing traffic, pages losing clicks and pages cannibalising each other, which is the evidence a pruning decision needs.
Scan settings take include and exclude path patterns, allowed page types, always-include paths for cornerstone content and a maximum page age. Every run is kept in scan history.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
Content audit capabilities
Everything needed to audit and prune a content library.
Thin content detection
Pages below the word-count threshold for the queries they target.
Outdated content detection
Pages whose last meaningful update is older than your rule.
Zero-traffic pages
Published over 90 days ago and drawing effectively no sessions (GA4).
On-page checks
Missing meta descriptions, title length, H1 problems, few internal links and no clear call to action.
Scan scope rules
Include, exclude and always-include paths, page types and max page age.
Scan history
A record of what every scan found, so the audit is repeatable.
Time savings
What changes when the audit runs itself
From a yearly project to a daily queue.
TaskBeforeWith WriteWorksTime saved
Run a full content auditWeeks of crawling and exportsA ranked queue refreshed dailyWeeks per audit
Decide what to pruneThree tools and a pivot tableFreshness, traffic and search signals in one rowHours per decision
Refresh an outdated pageRe-research from scratchOne-click brief into the editorThe blank page
Included
What's included
Every content audit capability.
Daily opportunity refresh and scheduled page scans
Thin content and outdated content signals
Zero-traffic, losing-traffic and losing-clicks signals
Include, exclude and always-include path rules
Page type filters and maximum page age
Scan history and one-click briefs into the editor
Built for
Built for teams with a lot of content
Content managers, SEO teams and agencies.
Content managers
Keep a large library current without an annual audit project.
SEO teams
Prune and consolidate with search and traffic evidence behind every call.
Agencies
Run an ongoing content audit per client instead of a one-off deliverable.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is a content audit?+
A content audit is a review of every page on a site to decide what to keep, improve, consolidate or remove, based on quality, freshness and performance. WriteWorks automates the analysis part by scanning your pages on a schedule and ranking the findings.
What is content pruning?+
Content pruning is removing or consolidating pages that add little value, such as thin, outdated or zero-traffic pages, so the stronger pages carry the site. WriteWorks flags the candidates with the evidence; you decide whether to refresh, merge or remove them.
How often should you do a content audit?+
Continuously, if the tooling allows it. WriteWorks refreshes its opportunity queue daily and runs scheduled page scans, so new problems surface as they appear rather than at the next annual review.
Do I need GA4 and Search Console for the audit?+
The thin and outdated content signals run from WriteWorks' own page scans. Zero-traffic and losing-traffic need GA4, and losing-clicks and cannibalisation need Search Console.
Can I exclude parts of my site?+
Yes. Scan settings take include and exclude path patterns, allowed page types and a maximum page age, plus always-include paths for cornerstone pages that should be scanned every time.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Stop auditing your content once a year
WriteWorks scans your pages on a schedule and ranks the thin, outdated and zero-traffic content worth fixing first.