Based on what buyers actually ask
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Competitor content analysis
See the competitor page AI cites, then beat it
When an AI engine cites a competitor's page instead of yours, that page is the brief. WriteWorks finds the prompts where a competitor owns the citation, reads the page the engines chose, and turns what it covers into a brief for content that can take the answer back.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why competitor wins are hard to answer
You can see who wins. Seeing why takes manual work.
You know a competitor wins, not why
A visibility report says a rival is cited for a prompt. It does not say what their page covers, how it opens or how long it is, which is what you need to compete.
Manual competitor content analysis does not scale
Opening every competitor page an engine cites, across every prompt and engine, and writing up what each one does is a week of work for a handful of prompts.
Being mentioned is not being cited
Your brand can appear in the answer while the link goes to someone else's page. That gap is easy to miss and expensive to leave open.
Answers shift week to week
The same buyer question returns a different set of sources each week, so a one-off audit is stale before the fix ships.
The solution
How competitor content gaps work
Find the prompts, read the winning page, brief the response.
The prompt content gap signal flags prompts where your brand is mentioned but the page the engines cite belongs to someone else. Losing share of voice flags prompts where a competitor's share of the answer is rising against yours.
Citation gaps show, for each tracked prompt, which engines cite you and which do not, with a gap score and the page engines cite most, so you can see whether a single competitor page is winning everywhere.
Generate a brief and WriteWorks fetches the page the engines cite instead of yours: its title, word count, H2 structure and opening. The brief then says what your page must match or beat.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Competitor content analysis capabilities
Everything needed to compete for a citation.
Prompt content gap
You are mentioned, but the cited page belongs to someone else.
Losing share of voice
A competitor's share of the answer is rising against yours.
Competitors cited per prompt
How many competitors are cited, shown on each row.
Top-cited page
The URL engines cite most for each prompt.
Competitor page crawl
Title, length, structure and opening of the page you are up against.
Match-or-beat brief
Recommendations written against the competitor page.
Time savings
What changes when the competitor page is in the brief
Specific instructions instead of guesswork.
TaskBeforeWith WriteWorksTime saved
Find where competitors win the citationPrompt-by-prompt manual checksFlagged in the opportunity queueDays
Analyse the competitor pageOpen it, read it, write notesCrawled and summarised in the briefPer prompt
Brief the response"Make it better than theirs"Specific match-or-beat recommendationsRewrites
Included
What's included
Every competitor content gap capability.
Prompt content gap and losing share of voice signals
Per-engine citation gap view with gap score
Top-cited URL for every tracked prompt
Live crawl of the competitor page in the brief
Match-or-beat recommendations
Draft opens in the content editor
Built for
Built for teams in competitive categories
Strategists, AEO teams and agencies.
Content strategists
Prioritise the competitor pages worth answering first.
AEO and GEO teams
Work the prompts where a rival holds the citation you want.
Agencies
Show clients exactly which competitor page is beating them, and the plan to win it back.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is competitor content analysis?+
Competitor content analysis is studying the content that wins for your competitors, such as what it covers, how it is structured and who it targets, to find what your own content needs to compete. For AI search, the content that matters is the page an engine chooses to cite.
How is this different from citation tracking?+
Citation tracking records where you are cited and by which engine. This view starts from the prompts where a competitor holds the citation instead, and focuses on reading their page and briefing the content that can take it back.
How is this different from content gap analysis?+
Content gap analysis finds the buyer questions you are not cited for at all. Competitor content gaps narrow that to the prompts where a specific competitor page is winning, and bring that page into the brief.
Which competitor pages does WriteWorks analyse?+
The page AI engines cite most for a prompt you track. When that page is not yours, the brief fetches it live and uses its title, word count, structure and opening as the bar to clear.
Do I need to name my competitors?+
Competitors you set up in WriteWorks appear in share of voice. The citation gap and brief work from whichever page the engines actually cite, so a competitor you had not listed still shows up.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Take the citation back from competitors
Find the prompts where AI cites a competitor's page, see what that page does, and brief the content to beat it.