It's not enough to be mentioned. It's how you're described.
WriteWorks tracks the tone of every AI answer, whether engines speak about your brand positively, neutrally, or critically, and compares it to how they describe your competitors. Per prompt. Per engine. Over time.
14-day trial · Cancel anytime
Trusted by teams winning AI search
Presence tracking can't tell the difference
Two brands can both be mentioned in the same AI answer, and one walks away the recommended choice while the other is the cautionary footnote.
Mentioned ≠ recommended
Two brands appear in the same answer; one is the default choice and one is the warning. Presence tracking scores them identically.
You can't see the talked-out-of deals
Presence tells you that you appeared. It can't tell you whether the engine just talked the buyer out of choosing you.
Competitor tone is invisible
Knowing a rival is mentioned isn't the point. Whether AI describes them as the safer, smarter, or default choice is, and most tools never capture it.
Narratives harden before you notice
A negative framing builds quietly across answers and engines. Without a sentiment trend, you find out once it's the consensus.
What WriteWorks tracks
The tone of every mention, yours and every competitor's, captured per prompt, per engine, across regions and personas.
Your brand sentiment, per answer
Every time an engine mentions you in a tracked prompt, WriteWorks reads the tone of that mention, positive, neutral, or negative, and records it alongside the citation and the answer text.
Competitor sentiment, side by side
The same analysis runs on every competitor in the same answer. You don't just see share of voice, you see whether AI engines describe your rivals more favorably than you, and exactly where.
Sentiment over time
Track how tone shifts as engines update their answers, as you ship content, and as your category moves. Catch a negative narrative forming before it hardens.
Across every surface
Sentiment is captured across all 8 AI engines, your tracked regions, and buyer personas, so you can see that one engine praises you to enterprise buyers but undersells you to a different audience.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
From signal to fix
Sentiment isn't just a metric to watch, it's an input to the closed loop.
See the tone
Per-mention sentiment for you and every tracked competitor, scored on each answer.
Understand the cause
The answer text driving the tone, captured as evidence next to the score.
Engineer the narrative
A weak or negative mention becomes a citation-gap opportunity, with a brief to reshape how engines describe you.
Re-measure the shift
Ship the content and the next run shows whether sentiment actually moved, the loop, closed.
The questions it answers
What presence tracking leaves you guessing about.
The metrics
Everything sentiment tracking surfaces, ready to act on.
Built for the teams who own the narrative
Whoever is accountable for how AI describes your brand and category.
Product marketers
Control how AI describes your product and category, the strongest, most unique angle for this role.
Brand & comms leaders
Catch a negative narrative forming across engines before it becomes the consensus.
Growth leaders
Add sentiment trend to the board-ready picture of AI visibility, alongside share of voice and citation rate.
Competitive intelligence
Know not just if AI mentions a rival, but whether it speaks better of them than you.
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
How is sentiment different from share of voice?+
Do you track competitor sentiment too?+
Which surfaces is sentiment captured on?+
Can I act on a bad sentiment score?+
Keep exploring
Related solutions, adjacent use cases, and platform features.
Track how AI describes your brand, not just whether it mentions you.
See the tone, understand the cause, engineer the narrative, and re-measure the shift, per prompt, per engine, over time.