Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Brand & Competitor Sentiment
It's not enough to be mentioned. It's how you're described.
Brand monitoring for the AI era. WriteWorks pairs AI sentiment analysis with social listening, tracking the tone of every AI answer, whether engines speak about your brand positively, neutrally, or critically, and comparing it to how they describe your competitors. Per prompt. Per engine. Over time.
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Trusted by teams winning AI search
The platform
See WriteWorks in Action
This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
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Visibility
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Sentiment
Citations
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Insights
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Presence tracking can't tell the difference
Two brands can both be mentioned in the same AI answer, and one walks away the recommended choice while the other is the cautionary footnote.
Mentioned ≠ recommended
Two brands appear in the same answer; one is the default choice and one is the warning. Presence tracking scores them identically.
You can't see the talked-out-of deals
Presence tells you that you appeared. It can't tell you whether the engine just talked the buyer out of choosing you.
Competitor tone is invisible
Knowing a rival is mentioned isn't the point. Whether AI describes them as the safer, smarter, or default choice is, and most tools never capture it.
Narratives harden before you notice
A negative framing builds quietly across answers and engines. Without a sentiment trend, you find out once it's the consensus.
The solution
What WriteWorks tracks
Brand mentions and brand sentiment, yours and every competitor's, captured per prompt, per engine, across regions, personas and social.
Every time an engine mentions you in a tracked prompt, WriteWorks reads the tone of that mention, positive, neutral, or negative, and records it alongside the citation and the answer text.
The same analysis runs on every competitor in the same answer. You don't just see share of voice, you see whether AI engines describe your rivals more favourably than you, and exactly where.
Track how tone shifts as engines update their answers, as you ship content, and as your category moves. Catch a negative narrative forming before it hardens.
Sentiment is captured across all 10+ AI platforms, your tracked regions, and buyer personas, so you can see that one engine praises you to enterprise buyers but undersells you to a different audience.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
From signal to fix
Sentiment isn't just a metric to watch, it's an input to the closed loop.
See the tone
Per-mention sentiment for you and every tracked competitor, scored on each answer.
Understand the cause
The answer text driving the tone, captured as evidence next to the score.
Engineer the narrative
A weak or negative mention becomes a citation-gap opportunity, with a brief to reshape how engines describe you.
Re-measure the shift
Ship the content and the next run shows whether sentiment actually moved, the loop, closed.
Time savings
The questions it answers
What presence tracking leaves you guessing about.
TaskBeforeWith WriteWorksTime saved
Does AI speak well of us, or just list us?UnknownPer-answer sentiment scoreContinuous
Is a competitor framed as the safer choice?InvisibleSide-by-side competitor sentimentAuto
Is our sentiment improving as we ship?AnecdotalSentiment trend over timeContinuous
Which engine / region / persona reads us worst?GuessworkPer-surface breakdownBuilt-in
Included
The metrics
Everything sentiment tracking surfaces, ready to act on.
Mention sentiment: positive / neutral / negative
Sentiment vs every tracked competitor, side by side
Sentiment trend over time
Answer-text evidence behind every score
Per-engine, per-region, per-persona breakdown
Captured across all 10+ AI platforms on every plan
Social listening: brand mentions and brand visibility across social platforms
AI sentiment analysis and brand sentiment analysis in one view
Social media SEO tracked alongside your AI presence
Negative mentions surfaced as citation-gap opportunities
Brief generation to reshape how engines describe you
Built for
Built for the teams who own the narrative
Whoever is accountable for how AI describes your brand and category.
Product marketers
Control how AI describes your product and category, the strongest, most unique angle for this role.
Brand & comms leaders
Catch a negative narrative forming across engines before it becomes the consensus.
Growth leaders
Add sentiment trend to the board-ready picture of AI visibility, alongside share of voice and citation rate.
Competitive intelligence
Know not just if AI mentions a rival, but whether it speaks better of them than you.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
How is sentiment different from share of voice?+
Share of voice tells you how often you're cited versus competitors. Sentiment tells you how you're described when you are cited, positive, neutral, or negative, and how that compares to the tone applied to your rivals in the same answer.
Do you track competitor sentiment too?+
Yes. The same tone analysis runs on every competitor mentioned in the same answer, so you can see whether AI engines describe a rival as the safer, smarter, or default choice, not just that they appear.
Which surfaces is sentiment captured on?+
All 10+ AI platforms, across your tracked regions and buyer personas. That lets you see, for example, that one engine praises you to enterprise buyers but undersells you to a different audience.
Can I act on a bad sentiment score?+
Yes. A negative or weak mention becomes a citation-gap opportunity: WriteWorks shows you the answer text driving the tone, then generates a brief to engineer content that reshapes how engines describe you. You measure the sentiment shift on the next run.
Is this a brand monitoring tool or a social listening tool?+
Both. WriteWorks is a brand monitoring tool that combines a social listening tool with AI sentiment analysis. It tracks brand mentions and brand visibility across social platforms and across 10+ AI platforms, then runs brand sentiment analysis on each one, so social media SEO and AI presence live in a single view.
How does sentiment analysis differ from a generic sentiment analysis tool?+
A generic sentiment analysis tool scores raw text in isolation. WriteWorks applies AI sentiment analysis in context, tying each brand sentiment score to the exact prompt, engine, region and persona, plus the answer text that produced it, and comparing it to competitor sentiment in the same answer.
Where do mention alerts and mention tracking live?+
Real-time brand mention tracking and alerts have their own home. See the mentions feature for continuous mention monitoring; this page focuses on the tone of those mentions and on social.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Track how AI describes your brand, not just whether it mentions you.
See the tone, understand the cause, engineer the narrative, and re-measure the shift, per prompt, per engine, over time.