Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
AI crawler intelligence
See the AI bots reading your site
Before an AI engine can cite you, a crawler has to read you. WriteWorks identifies every AI crawler hitting your site, logs what each one fetched and when, and analyses the signals your pages send back. If a page is never crawled, it can never be the answer, and this is where you find out.
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand Fresha Vagaro Booksy
Most-cited domains
Share of voice
Others22.6%
Fresha19.4%
Vagaro16.1%
Booksy14.7%
Fhresh13.6%
Boulevard6.4%
Zenoti4.1%
Mangomint3.1%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI crawler data is the missing layer
The visits that decide whether you can be cited are the ones your analytics throws away.
Crawler traffic is invisible in standard analytics
GA4 filters bots out by design. The visits that decide whether an AI engine can cite you are the exact visits your analytics throws away, so most teams have no idea whether AI crawlers reach their site at all.
Not every AI bot wants the same thing
A citation crawler fetching a page to answer a live question is a completely different signal from a training crawler bulk-collecting text. Treated as one undifferentiated blob of bot traffic, neither tells you anything useful.
Optimising pages nobody crawls
Teams pour effort into content that AI crawlers never fetch, then wonder why it is never cited. Without crawl data the whole optimisation programme runs blind.
Sitemaps that hide the best content
If your strongest answer content is buried or missing from the sitemap, crawlers deprioritise or skip it entirely, no matter how good the page is.
The solution
How AI crawler intelligence works
Identify the bots, classify what they want, log every fetch, then fix what the crawl reveals.
AI crawler tracking
Every AI crawler that visits, identified by signature and counted over time: which bots, which pages, how often. GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot, Bytespider, Amazonbot and more, resolved to the platform behind them rather than left as raw user-agent strings.
Bot-type classification
Every signature is classified as AI Citation, AI Indexing, AI Training or AI Assistant, so you can separate the crawlers fetching a page to answer a live question from the ones harvesting text for a future model.
Full request logs
The page-level detail behind the summary. Exactly what each crawler fetched and when, so you can debug AI visibility at its source: the crawl itself.
Bot signal analysis
Analysis of what AI engines take away from your pages, so you can optimise for the machine reader as well as the human one.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
What you get
Everything needed to treat the crawl as a measurable input to AI visibility.
20 crawler signatures
Identified and resolved to their platform across 12 vendors, not left as raw user-agent strings.
Citation vs training split
Separate the bots answering live questions from the ones collecting training data.
Per-page crawl frequency
Which of your pages get fetched, how often, and by whom.
Request-level logs
The raw fetch record behind every number on the dashboard.
Bot signal analysis
What your pages are telling the systems that decide whether to cite you.
Sitemap intelligence
Make sure the crawl reaches the content you most want cited.
Crawl trends over time
Watch crawler interest rise and fall as you publish.
AI-referred human traffic
The people AI answers send you, alongside the bots that made it possible.
Time savings
What changes with crawl visibility
From guessing at the content to checking the crawl first.
TaskBeforeWith WriteWorksTime saved
Find out if AI engines crawl a page at allNo data, bots filtered from analyticsPer-page crawl record by botGuesswork eliminated
Separate citation crawlers from training crawlersOne undifferentiated bot blobFour classified bot typesAuto
Debug why a page is never citedAssume it is the contentCheck the crawl firstWasted rewrites avoided
Prove AI crawler interest is growingNo baselineCrawl trends over timeReportable
Included
What AI crawler intelligence includes
Every signature, signal and log behind the dashboard.
20 AI crawler signatures across 12 platforms
Bot classification: AI Citation, AI Indexing, AI Training, AI Assistant
Per-page and per-bot crawl frequency
Full request logs with page and timestamp
Bot signal analysis on your pages
Sitemap intelligence for crawl prioritisation
Crawl trends over time
AI-referred human traffic alongside bot visits
Built for
Built for the teams closest to the crawl
Technical SEO, content and growth.
Technical SEO
Crawl-level truth about which AI bots reach which pages, with the logs to back it.
Content teams
Know whether the content you shipped was ever actually read by an AI engine.
Growth leaders
AI crawler interest as an early indicator, ahead of citations and referral traffic.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
Which AI crawlers does WriteWorks track?+
Twenty crawler signatures across twelve platforms, including GPTBot, ChatGPT-User, OAI-SearchBot and OAI-Operator from OpenAI, ClaudeBot and claude-web from Anthropic, PerplexityBot, Google-Extended and Googlebot, bingbot, Applebot, Amazonbot, Bytespider, DeepSeekBot, xAI-Grok, meta-externalagent and YouBot.
Why does AI crawler traffic not show in Google Analytics?+
GA4 filters known bots out by design, because for most reporting bot traffic is noise. For AI search it is the opposite: crawler visits are the leading indicator of whether an engine can cite you at all. WriteWorks reads the traffic analytics discards.
What is the difference between a citation crawler and a training crawler?+
A citation crawler such as ChatGPT-User or PerplexityBot fetches a page because a user asked a question right now, and the page may end up cited in that answer. A training crawler such as GPTBot or Google-Extended collects text for future model training. Both matter, but only the first has a direct line to being cited today.
Can I see exactly which pages AI bots fetched?+
Yes. The crawler logs give page-level detail on every fetch: which bot, which URL, and when. That is what lets you debug a page that is never cited by checking whether it was ever crawled in the first place.
What are bot signals?+
Bot signals are what your pages communicate to the systems deciding whether to cite you: structure, clarity, extractability and the technical markers AI engines read. WriteWorks analyses these so you can optimise for the machine reader alongside the human one.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
See the crawlers, then earn the citation
Twenty AI crawler signatures, four bot types, full request logs and sitemap intelligence. If you cannot see the crawl, you are optimising blind.