AI crawler intelligence

See the AI bots reading your site

Before an AI engine can cite you, a crawler has to read you. WriteWorks identifies every AI crawler hitting your site, logs what each one fetched and when, and analyses the signals your pages send back. If a page is never crawled, it can never be the answer, and this is where you find out.

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The AI crawlers overview: AI citations, AI training, human referrals and share of traffic from AI, each with its change, over a 30-day crawl chart against the previous period (sample data).The AI crawlers overview: AI citations, AI training, human referrals and share of traffic from AI, each with its change, over a 30-day crawl chart against the previous period (sample data).

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This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.

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Overview
How AI engines are treating your site at a glance: citation and training crawls, the visitors those answers send back, and how the mix is moving.
The challenge

Why AI crawler data is the missing layer

The visits that decide whether you can be cited are the ones your analytics throws away.

Crawler traffic is invisible in standard analytics

GA4 filters bots out by design. The visits that decide whether an AI engine can cite you are the exact visits your analytics throws away, so most teams have no idea whether AI crawlers reach their site at all.

Not every AI bot wants the same thing

A citation crawler fetching a page to answer a live question is a completely different signal from a training crawler bulk-collecting text. Treated as one undifferentiated blob of bot traffic, neither tells you anything useful.

Optimising pages nobody crawls

Teams pour effort into content that AI crawlers never fetch, then wonder why it is never cited. Without crawl data the whole optimisation programme runs blind.

Sitemaps that hide the best content

If your strongest answer content is buried or missing from the sitemap, crawlers deprioritise or skip it entirely, no matter how good the page is.

The solution

How AI crawler intelligence works

Identify the bots, classify what they want, log every fetch, then fix what the crawl reveals.

Every AI crawler that visits, identified by signature and counted over time: which bots, which pages, how often. GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-User, PerplexityBot, Perplexity-User, Google-Extended, Applebot, Bytespider, CCBot, Amazonbot and more, resolved to the platform behind them rather than left as raw user-agent strings.

◆How AI crawler intelligence worksLIVE
WriteWorks AI crawlers overview. Close-up: 30-day AI crawl chart vs the previous period (sample data).WriteWorks AI crawlers overview. Close-up: 30-day AI crawl chart vs the previous period (sample data).
Success story

What real brands fixed with WriteWorks

What each brand fixed, measured before and after with the same audit, in their own words.

Crawler responses 2.5x faster

“Turning caching on made our pages 2.5 times faster for crawlers. While we were in there, we fixed the headings too: guides with a clean heading structure went from 32% to 100%.”

S4
Surge45 teamRead the Surge45 success story
Capabilities

What you get

Everything needed to treat the crawl as a measurable input to AI visibility.

27 crawler signatures

Identified and resolved to their platform across 15 vendors, not left as raw user-agent strings.

Citation vs training split

Separate the bots answering live questions from the ones collecting training data.

Per-page crawl frequency

Which of your pages get fetched, how often, and by whom.

Request-level logs

The raw fetch record behind every number on the dashboard.

Bot signal analysis

What your pages are telling the systems that decide whether to cite you.

Sitemap intelligence

Make sure the crawl reaches the content you most want cited.

Crawl trends over time

Watch crawler interest rise and fall as you publish.

AI-referred human traffic

The people AI answers send you, alongside the bots that made it possible.

Time savings

What changes with crawl visibility

From guessing at the content to checking the crawl first.

TaskBeforeWith WriteWorksTime saved
Find out if AI engines crawl a page at allNo data, bots filtered from analyticsPer-page crawl record by botGuesswork eliminated
Separate citation crawlers from training crawlersOne undifferentiated bot blobFour classified bot typesAuto
Debug why a page is never citedAssume it is the contentCheck the crawl firstWasted rewrites avoided
Prove AI crawler interest is growingNo baselineCrawl trends over timeReportable
Included

What AI crawler intelligence includes

Every signature, signal and log behind the dashboard.

27 AI crawler signatures across 15 platforms
Bot classification: AI Citation, AI Indexing, AI Training, AI Assistant
Per-page and per-bot crawl frequency
Full request logs with page and timestamp
Bot signal analysis on your pages
Sitemap intelligence for crawl prioritisation
Crawl trends over time
AI-referred human traffic alongside bot visits
Built for

Built for the teams closest to the crawl

Technical SEO, content and growth.

Technical SEO

Crawl-level truth about which AI bots reach which pages, with the logs to back it.

Content teams

Know whether the content you shipped was ever actually read by an AI engine.

Growth leaders

AI crawler interest as an early indicator, ahead of citations and referral traffic.

Featured story

“A near-perfect audit score made it easy to think the job was done. WriteWorks found the one gap that mattered: none of our homepages said who we are in a way a machine could read. We added Organization markup in every market and dated every FAQ page, and key pages carrying the schema AI expects went from 92% to 100%. Small changes, and a much clearer picture of GraftPal for AI.”

GraftPal team

Read the full story
0% → 100%
Market homepages with Organization markup
20% → 100%
Articles and FAQs with a modified date
6.7x
Faster median server response to crawlers
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

Which AI crawlers does WriteWorks track?+
27 crawler signatures across 15 platforms, including GPTBot, ChatGPT-User, OAI-SearchBot and OAI-Operator from OpenAI; ClaudeBot, Claude-User, Claude-SearchBot, claude-web and anthropic-ai from Anthropic; PerplexityBot and Perplexity-User; Googlebot and Google-Extended; bingbot, Applebot, Amazonbot, Bytespider, DeepSeekBot, xAI-Grok, meta-externalagent and YouBot; plus CCBot from Common Crawl, MistralAI-User and cohere-ai.
Why does AI crawler traffic not show in Google Analytics?+
GA4 filters known bots out by design, because for most reporting bot traffic is noise. For AI search it is the opposite: crawler visits are the leading indicator of whether an engine can cite you at all. WriteWorks reads the traffic analytics discards.
What is the difference between a citation crawler and a training crawler?+
A citation agent such as ChatGPT-User, Claude-User or Perplexity-User fetches a page because a user asked a question right now, and the page may end up cited in that answer. A training crawler such as GPTBot or ClaudeBot collects text for future model training. Both matter, but only the first has a direct line to being cited today.
Can I see exactly which pages AI bots fetched?+
Yes. The crawler logs give page-level detail on every fetch: which bot, which URL, and when. That is what lets you debug a page that is never cited by checking whether it was ever crawled in the first place.
What are bot signals?+
Bot signals are what your pages communicate to the systems deciding whether to cite you: structure, clarity, extractability and the technical markers AI engines read. WriteWorks analyses these so you can optimise for the machine reader alongside the human one.
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Related features

Integrations

See the crawlers, then earn the citation

27 AI crawler signatures, four bot types, full request logs and sitemap intelligence. If you cannot see the crawl, you are optimising blind.

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