Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Multilingual SEO
Multilingual SEO for AI search across 20+ markets
A single global visibility score hides the truth: AI engines answer the same buyer question differently in every market and language. WriteWorks runs multilingual SEO for AI search, tracking your brand's citations across 20+ markets and languages, with per-region visibility and buyer personas by market, so you know exactly where you're cited in each country across 10+ AI platforms.
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Trusted by teams winning AI search
The platform
See WriteWorks in Action
This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
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AI search
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Citations
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Insights
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI visibility is hard to win
Monitoring tools show you the gap across the 10+ AI platforms but stop at the dashboard. Nothing engineers the content tuned to win the citation, and proves the lift.
A global score hides where you're invisible
One blended visibility number tells an international brand nothing. You can be cited in the US, absent in Germany, and losing in Japan, all averaged into a single figure that looks fine.
International SEO tools stop at the Google SERP
Classic international SEO tooling checks hreflang and country rankings. It never tells you whether AI engines cite you when a buyer asks in French, Spanish, or Japanese.
The same query has a different answer per market
AI engines localise. The answer to the same buyer question in the UK, Brazil, and Germany can cite entirely different brands, and you have no per-region view of who wins where.
SEO localisation is guesswork without data
Deciding which markets and languages to invest in is a gamble when you can't see where you're already cited, where a competitor owns the answer, and where the gap is winnable.
The solution
How WriteWorks closes the gap
Measure across 10+ AI platforms, diagnose the citation gap, engineer the fix, and prove the lift, in one closed loop built for precision.
WriteWorks tracks your citations across 20+ markets and languages independently, so you see exactly where you're cited and where you're absent, market by market, instead of one blurred score.
Every region is checked across 10+ AI platforms in the local language, so you know whether ChatGPT, Gemini, Perplexity and the rest cite you when buyers ask in each market's own words.
The same buyer asks differently in Tokyo than in Toronto. WriteWorks models personas per region so the prompts we track reflect how real buyers phrase the question in each language.
See which markets you already win, where a competitor owns the answer, and where the citation gap is closest, so you invest localisation effort where it moves visibility fastest.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
RN
Capabilities
Key capabilities
The instruments that measure AI visibility deeper and engineer the content that wins it.
23+ region tracking
Independent AI visibility for every market and language, tracked continuously, not a single global average.
Per-region citation view
See exactly which AI engines cite you in each country, and which cite a competitor instead.
Personas by market
Buyer personas modelled per region so tracked prompts match how buyers ask in each language.
Multilingual engine coverage
10+ AI platforms checked in the local language of every region you track.
Market comparison view
Every region side by side so you can compare citation coverage market by market in one screen.
Localisation prioritisation
Winnable-gap scoring per market so SEO localisation effort goes where it lifts visibility fastest.
Time savings
Engineered for every step, from gap to proof
Measure, diagnose, engineer, prove, collapsed into one closed loop built for AI search.
TaskBeforeWith WriteWorksTime saved
See where you're cited in each marketOne blended global visibility scorePer-region citations across 23+ marketsDays
Check AI visibility in a new languageManual prompts, market by market10+ AI platforms checked in-language automaticallyHours
Decide which markets to localise forGuesswork on where to investWinnable gaps ranked per regionOngoing
Model how buyers ask per marketOne English persona for the worldPersonas modelled by region and languagePer market
Included
What's included
Everything you need to measure AI visibility and engineer the content that wins it.
AI visibility across 20+ markets and languages
Per-region citation tracking
Buyer personas modelled by market
10+ AI platforms checked in each local language
Side-by-side market comparison view
Localisation prioritisation by winnable gap
Built for
Who it's for
Purpose-built for every role on the team.
International brands
Track AI visibility market by market so you know where you're cited and where you're invisible across every language you sell in.
Global SEO and content leads
Replace a Google-only international SEO audit with per-region citation data built for how buyers now discover answers.
Agencies with multi-market clients
Run a defensible, per-region multilingual SEO view for every client across 23+ markets and 10+ AI platforms.
Featured story
GoTeachingJobs
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full story10+
AI platforms measured
Share of voice
Tracked vs competitors
Proven
Lift on every run
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is multilingual SEO?+
Multilingual SEO is the practice of optimising your content and visibility for buyers searching in different languages and markets, so you're found regardless of the language a query is asked in. WriteWorks extends multilingual SEO to AI search: it tracks whether AI engines cite your brand when buyers ask in each of 20+ markets and languages, rather than assuming a single global result.
How is this different from traditional international SEO?+
Traditional international SEO focuses on hreflang tags, country-targeted domains, and local Google rankings. WriteWorks measures something Google-only tooling can't: whether 10+ AI platforms actually cite your brand when a buyer asks in each market's own language, tracked per region rather than as one global average.
How many regions and languages do you track?+
WriteWorks tracks your AI visibility across 20+ markets and languages independently. Each market is checked across 10+ AI platforms in the local language, so you get a true per-region view instead of one blended global score.
What is SEO localisation and how does WriteWorks help?+
SEO localisation is adapting content and strategy to the language, phrasing, and intent of a specific market rather than translating word for word. WriteWorks helps by showing where you're already cited, where a competitor owns the answer, and where the gap is winnable in each region, so you localise where it lifts visibility fastest.
Do you model how buyers ask differently in each market?+
Yes. WriteWorks models buyer personas per region, so the prompts we track reflect how real buyers phrase the same question in each language, not one English query applied to the whole world. That's what makes the per-region visibility data accurate.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
See your AI visibility in every market
Run multilingual SEO for AI search across 20+ markets and 10+ AI platforms, and see exactly where your brand is cited, in every language your buyers ask in.