Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Audience Personas
AI persona generator for how each buyer asks
Most personas describe who your buyer is. WriteWorks is an AI persona generator that models how each buyer persona actually asks AI — the exact prompts, framing and intent behind every ideal customer profile — then checks whether your brand is cited when they ask, market by market, across 10+ AI platforms.
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Trusted by teams winning AI search
The platform
See WriteWorks in Action
This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
Search content, prompts, competitors...
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AI search
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why AI visibility is hard to win
Monitoring tools show you the gap across the 10+ AI platforms but stop at the dashboard. Nothing engineers the content tuned to win the citation, and proves the lift.
Classic buyer personas stop at demographics
A traditional buyer persona tells you a job title, a goal and a few pain points. It never tells you the exact question that person types into ChatGPT — which is where the buying journey now starts.
One persona, many markets, no view
The same ideal customer profile asks a subtly different question in each market. A static persona doc flattens all of that into one global audience and misses the language buyers actually use.
You can't see which personas you're invisible to
You might be cited for the questions one segment asks and completely absent for another. Without a persona-level view, that blind spot stays hidden until pipeline dries up.
Personas never connect to real tracking
Most personas live in a slide deck. Nothing turns them into the prompts you actually monitor, so the audience persona work never feeds measurement or content.
Generic customer persona tools ignore AI search
A customer persona tool built for ad targeting says nothing about how that audience discovers answers through AI engines — the channel where citations now decide who gets recommended.
Pages are built for links, not answers
Content written to rank in blue links rarely carries the structure an assistant needs to quote it directly.
Mentions never reach the pipeline
Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.
Fixes go unverified
Content ships and the task closes, but nobody re-checks whether the answer itself actually changed.
The solution
How WriteWorks closes the gap
Measure across 10+ AI platforms, diagnose the citation gap, engineer the fix, and prove the lift, in one closed loop built for precision.
WriteWorks turns each buyer persona and ideal customer profile into the actual questions that audience asks AI — modelled as a set of prompts, not a paragraph of demographics.
The same ICP is expanded across 20+ markets so you see how each audience asks in each market, in the language and framing buyers really use.
For every persona's prompts, WriteWorks checks whether your brand is cited across 10+ AI platforms — so you can see exactly which audiences you win and which you're invisible to.
Promote any generated audience persona into a monitored prompt set, so the persona work feeds live measurement and content briefs instead of sitting in a deck.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Key capabilities
The instruments that measure AI visibility deeper and engineer the content that wins it.
AI persona generator
Turn any buyer persona or ICP into the real prompts that audience asks AI, ready to track.
Prompt-level personas
Each persona modelled as the exact questions and intent behind it, not just demographics.
Per-market expansion
Every audience persona expanded across 20+ markets in the language buyers actually use.
Persona citation coverage
See whether your brand is cited for each persona's prompts across 10+ AI platforms.
Persona share of voice
Compare your visibility and competitors' across every persona and market, side by side.
One-click prompt handoff
Send any generated persona straight into a tracked prompt set or a content brief.
Time savings
Engineered for every step, from gap to proof
Measure, diagnose, engineer, prove, collapsed into one closed loop built for AI search.
TaskBeforeWith WriteWorksTime saved
Turn an ICP into real questionsHand-written persona doc, hoursAI persona generator builds the promptsHours
Model a persona per marketCopy-paste and guess the phrasingAuto-expanded across 20+ marketsDays
See which personas you're cited forNo visibility per segmentCoverage across 10+ AI platforms by personaOngoing
Feed personas into the workPersona dies in a slide deckOne-click to tracked prompts and briefsPer persona
Included
What's included
Everything you need to measure AI visibility and engineer the content that wins it.
AI persona generator from any buyer persona or ICP
Prompt-level personas modelled on real questions
Per-market persona expansion across 20+ markets
Persona citation coverage across 10+ AI platforms
Persona-level share of voice vs competitors
One-click handoff to tracked prompts and briefs
Built for
Who it's for
Purpose-built for every role on the team.
Demand and growth leads
Replace a static buyer persona with a live model of how each ideal customer profile asks AI — and whether you're cited.
AEO / GEO teams
See persona by persona where AI cites competitors instead of you, and prioritise the audiences worth winning.
Agencies and consultants
Stand up a defensible audience persona set per client, modelled on real prompts across every AI engine and market.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is an AI persona generator?+
An AI persona generator turns a buyer persona or ideal customer profile into the actual questions that audience asks AI engines, rather than a description of who they are. WriteWorks models each persona as a set of real prompts, expands them per market, then checks whether your brand is cited when that audience asks across 10+ AI platforms.
How is this different from a normal buyer persona?+
A normal buyer persona captures demographics, goals and pain points. WriteWorks focuses on how that persona asks — the exact prompts and intent behind each ideal customer profile — so the persona connects directly to whether AI cites you for the questions that segment actually types.
Can I generate personas from my existing ICP?+
Yes. Give WriteWorks your ideal customer profile and it acts as a buyer persona generator, producing the prompts that audience is likely to ask AI, expanded across 23+ markets in the language buyers really use.
Does it show which personas I'm invisible to?+
Yes. For every persona's prompts, WriteWorks checks citation coverage across 10+ AI platforms, so you can see exactly which audiences you win, which you share with competitors, and which you're completely absent for.
Can I act on a persona without leaving WriteWorks?+
Yes. Any generated audience persona promotes to a tracked prompt set or a citation-ready brief in one click, so the persona feeds live measurement and content rather than ending in a slide deck.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Model how every buyer asks AI
Use the AI persona generator to turn each buyer persona and ideal customer profile into the real prompts your audience asks, across 10+ AI platforms and 23+ markets — then win the personas you're missing.