Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Social AI visibility
AI answers are built from social too
Your website is not the only input. AI engines draw on social platforms when they decide who to recommend and how to describe them. WriteWorks applies the same visibility discipline to that side of the story: mentions, sentiment, competitor presence and the prompts where social content feeds the answer.
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Trusted by teams winning AI search
The platform
See WriteWorks in Action
This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.
Search content, prompts, competitors...
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AI search
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Visibility
How often AI engines mention your brand, your share-of-voice vs competitors, and where you rank across the prompts you’re tracking.
Last 30 days
Previous period
Regions
Platforms
Topics
Sentiment
Intent
All responses
Visibility
0%
↑ 0%
Share of voice
13.6%
↑ 2.1%
Avg position
#—
↑ 3 spots
Citation share
9.4%
↑ 1.8%
Visibility over time
Your brand HSBC Lloyds NatWest
Most-cited domains
Share of voice
Barclays.co.uk21.4%
Others18.6%
Hsbc.co.uk17.9%
Lloydsbank13.2%
Natwest11.6%
Santander.co.uk8.8%
Starlingbank5.2%
Monzo3.3%
Share-of-voice leaderboard
Visibility rankings by topic#1#2#3#4#5#6
The challenge
Why website-only tracking misses half the picture
The conversation feeding AI answers happens somewhere your visibility tool is not looking.
AI visibility tools stop at your website
Most of the category measures what AI says about you and, at best, which of your pages get cited. The social conversation feeding those same answers goes unmeasured entirely.
A narrative hardens before anyone notices
How people talk about your brand socially shapes how AI describes it. By the time the framing shows up in an AI answer, it has usually been forming in public for months.
Competitor social strength becomes their AI advantage
A competitor who owns the social conversation in your category is feeding the engines a steady supply of material about themselves. That advantage is invisible if you only track your own site.
No link between social effort and AI outcomes
Social teams publish, AI visibility moves, and nobody can connect the two, so social stays a brand-awareness line item rather than an AI search input.
The solution
How social AI visibility works
The same discipline as website visibility, applied to social signals.
How visible your brand is in AI answers where social content is the source. The same visibility metric, applied to the social signals feeding the engines, so you cover the input channel most AI visibility tools ignore.
Brand mentions across social platforms, tracked and trended. This is the raw material AI engines draw on when they characterise you, so it is worth seeing what they see.
The tone of the social conversation about your brand, measured over time. Catch a narrative problem while it is still correctable, rather than after it has become the default answer.
Prompt-level tracking for social-sourced answers: which questions pull social content into AI responses, and whose content gets pulled. Find the prompts where a social push beats another blog post.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
What you get
Mentions, sentiment, competitors and prompt-level attribution across social.
Social visibility score
Your presence in AI answers sourced from social content.
Mention tracking
Brand mentions across platforms, trended over time.
Sentiment over time
How the social conversation about you is changing, and in which direction.
Prompt-level social attribution
Which prompts pull social content into AI answers.
Competitor benchmarking
Rival social presence measured next to yours.
Per-platform breakdowns
Where the conversation lives, platform by platform.
Content view
What you published socially, against what AI picked up.
Time savings
What changes with social tracked
From an unexplained gap to a measured input.
TaskBeforeWith WriteWorksTime saved
See what feeds AI answers besides your siteWebsite-only viewSocial signals tracked tooThe blind spot
Catch a shifting narrativeNoticed once it reaches AI answersSentiment trend, trackedMonths
Explain a competitor's AI advantageUnexplained gapTheir social presence, benchmarkedThe mystery
Decide social vs blog for a promptGuessworkPrompt-level social attributionWasted effort
Included
What's included
Every social signal WriteWorks tracks.
Social visibility tracking alongside website visibility
Brand mention tracking across social platforms
Social sentiment measured over time
Prompt-level view of social-sourced AI answers
Competitor social presence, benchmarked
Per-platform breakdowns
Content view linking social publishing to AI pickup
Built for
Built for the teams shaping the narrative
Brand, comms, social and product marketing.
Brand & comms
See how the social conversation is shaping the way AI describes your brand.
Social teams
Connect what you publish to a measurable AI search outcome.
Product marketers
Catch category narratives forming socially before they become the AI default.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
Why does social matter for AI visibility?+
AI engines draw on more than your website when they compose an answer. Social platforms are a significant source of how a brand is described and who gets recommended, which means the social conversation is an input to AI visibility rather than a separate channel.
How is this different from ordinary social listening?+
Social listening tells you what people are saying. Social AI visibility connects that conversation to AI answers: which prompts pull social content in, whose content gets pulled, and how sentiment in the social conversation tracks against how AI describes you.
Can I compare my social presence to competitors?+
Yes. Competitor presence is benchmarked against yours across platforms, which is usually how an unexplained gap in AI recommendations gets explained.
Does this replace the website visibility tracking?+
No, it sits alongside it. Website citations and social signals are two inputs to the same answer, and WriteWorks tracks both so you see the full picture of what feeds the engines.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Cover the input channel everyone else ignores
Social visibility, mentions, sentiment, competitor benchmarking and prompt-level attribution, alongside the website tracking you already run.