What it is
A new Audience tab appears in the brand profile review step, filled in automatically by AI.
What it does
While reviewing the brand profile, WriteWorks analyses the same scraped content used for the product summary and generates an audience summary, key segments and buyer personas.
Why it matters
It saves time during setup and gives a stronger starting point for generating prompts that match how real customers search and ask questions.
How it works
The audience draft is created in the background as soon as the brand profile review opens, using the same AI model settings as the rest of the profile. The draft can be edited before saving, and saved personas are used to seed prompt generation without overwriting any manual edits.
How to use it
- Open the brand profile review step during onboarding.
- Switch to the Audience tab to see the AI-drafted summary, segments and personas.
- Edit any of the content as needed.
- Complete onboarding to save the audience details and generate related prompts.