AI visibility tracking for your brand and your owned properties
WriteWorks is the AI visibility tracking tool that follows your brand across AI search and your own web properties. Drop a ~2KB async snippet and every visit is classified, AI Citation, AI Training, AI Indexing, or AI-referred human, while prompt-level citation tracking records how 8 AI engines cite your brand over time. 25+ AI crawler signatures, six dashboard tabs, real-time health checks.
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Trusted by teams winning AI search
Why AI brand visibility tracking is hard to get right
The classification gaps stopping owned-property analytics and web tools from tracking AI visibility.
AI agent traffic looks like direct traffic
Your analytics stack groups GPTBot, ClaudeBot, and PerplexityBot into 'Other' or filters them out entirely, so AI brand visibility tracking on your own site never happens.
Citation-driven visits go uncounted
When an AI engine resolves a citation on behalf of a user, that visit shows up as a referrer your analytics tool can't label. Without AI search visibility tracking, that brand visibility is simply lost.
Training and indexing get conflated
GPTBot visits for different reasons than ChatGPT-User. Most stacks can't tell the difference, so you can't decide which bots to allow into your AI visibility programme.
Emerging agents fall off the UA list
You.com, Andi, Mistral, DeepSeek, Kagi, and others ship constantly. Most AI visibility tracking tools haven't refreshed their crawler list in years.
How the AI visibility tracking tool works
Snippet, registry, classifier, and dashboard, all wired into the closed loop.
Lightweight AI visibility tracking pixel
A ~2KB async snippet, sendBeacon-based and SPA-aware via MutationObserver. It's the AI visibility tracking tool that starts feeding the dashboard within seconds, then charts your brand visibility over time.
AI brand visibility tracking across engines and agents
Follow how often AI engines cite your brand and how often AI agents crawl it, on your own site and across AI search. It's AI brand visibility tracking software that scores and trends the signal, never guesses it.
3 AI visibility classifications
AI Citation (agents resolving citations on behalf of users), AI Training (harvesting content for model training), AI Indexing (building retrieval and search indexes). Each classification tracked independently over time.
AI-referred human attribution
AI-referred humans bucketed by source using referrer and UTM parameters. See sessions arriving from AI engines as the referring source, the human side of AI brand visibility.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
AI visibility tracking capabilities
Everything you need to classify, segment, and act on AI agent traffic, and trend brand visibility over time.
AI visibility tracking snippet
~2KB async, sendBeacon, SPA-aware via MutationObserver.
AI brand visibility tracking
See how AI engines and agents surface your brand, on your site and across AI search, tracked over time.
25+ crawler signature registry
Curated registry of every major AI crawler hitting the web.
AI visibility classification
Visits sorted into AI Citation, AI Training, AI Indexing.
Human referral attribution
AI-referred sessions bucketed by source via referrer plus UTM.
Page-level AI visibility analytics
Per-URL citation, indexing, training, and total visit counts.
Bot-visit logs
Raw log: bot name, path, status code, user-agent, timestamp.
Health checks
Real-time pass/fail on domain, bot data, visitor data.
What changes when every visit is classified
Measured time savings across every stage of AI visibility tracking.
What the AI visibility tracking software includes
Every agent pattern, every classification, every signal.
Built for closed-loop teams
Growth, SEO, engineering, and agency portfolios running the loop.
Growth leaders
AI visibility tracking success metrics in one view: AI Citation, AI Training, AI Indexing, plus AI-referred humans on your owned properties.
SEO / AEO specialists
Track which agents crawl which pages, at what frequency, from which providers, and how brand visibility trends over time.
Engineering & data teams
Pull metrics via API on Business. Wire HMAC-signed webhooks for AI visibility events.
Agency portfolios
AI visibility tracking tools for agencies, across all client sites on the Business plan (5 organisations).
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
What is AI visibility tracking?+
What do AI visibility tracking tools do?+
What are AI visibility tracking tools?+
What is AI visibility tracking software?+
How quickly can I start tracking my AI visibility?+
How does brand mention tracking affect AI visibility?+
What's the difference between AI Citation, AI Training, and AI Indexing traffic?+
Which AI agents are tracked?+
Keep exploring
Related solutions, adjacent use cases, and platform features.
AI visibility tracking for closed-loop teams
One ~2KB snippet, 25+ AI crawler signatures, three AI visibility classifications, plus citation tracking across 8 engines. The AI visibility tracking software that follows your brand on your site and across AI search, wired into one closed loop.