The AI visibility tool for your owned web properties
The AI visibility tool for your owned web properties. Drop a ~2KB async snippet and every visit is classified: AI Citation, AI Training, AI Indexing, or AI-referred human. 25+ AI crawler signatures, six dashboard tabs, real-time health checks.
14-day trial · Cancel anytime
Trusted by teams winning AI search
Why AI brand visibility on your own site stays invisible
The classification gaps stopping owned-property analytics from seeing AI visibility.
AI agent traffic looks like direct traffic
Your analytics stack groups GPTBot, ClaudeBot, and PerplexityBot into 'Other' or filters them out entirely, so brand visibility from AI engines stays invisible.
Citation-driven visits go uncounted
When an AI engine resolves a citation on behalf of a user, that visit shows up as a referrer your analytics tool doesn't know how to label, AI brand visibility on your own site is lost.
Training and indexing get conflated
GPTBot visits for different reasons than ChatGPT-User. Most stacks can't tell the difference, so you can't decide which bots to allow into your AI search visibility programme.
Emerging agents fall off the UA list
You.com, Andi, Mistral, DeepSeek, Kagi, and others ship constantly. Most AI visibility tools haven't updated their crawler list in years.
How the AI visibility tool works
Snippet, registry, classifier, and dashboard, all wired into the closed loop.
Lightweight AI visibility tracking pixel
A ~2KB async snippet, sendBeacon-based and SPA-aware via MutationObserver. Drops on the page in seconds and starts feeding the dashboard immediately.
25+ AI crawler signatures in the registry
GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-Web, Google-Extended, PerplexityBot, Applebot, Bytespider, and many more, kept current as new providers ship.
3 AI visibility classifications
AI Citation (agents resolving citations on behalf of users), AI Training (harvesting content for model training), AI Indexing (building retrieval and search indexes). Each classification tracked independently.
AI-referred human attribution
AI-referred humans bucketed by source using referrer and UTM parameters. See sessions arriving from AI engines as the referring source, the human side of AI brand visibility.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
AI visibility tracking capabilities
Everything you need to classify, segment, and act on AI agent traffic.
AI visibility tracking snippet
~2KB async, sendBeacon, SPA-aware via MutationObserver.
25+ crawler signature registry
Curated registry of every major AI crawler hitting the web.
AI visibility classification
Visits sorted into AI Citation, AI Training, AI Indexing.
Human referral attribution
AI-referred sessions bucketed by source via referrer plus UTM.
API key + domain management
Create, list, revoke keys. Verification status per domain.
Page-level AI visibility analytics
Per-URL citation, indexing, training, and total visit counts.
Bot-visit logs
Raw log: bot name, path, status code, user-agent, timestamp.
Health checks
Real-time pass/fail on domain, bot data, visitor data.
What changes when every visit is classified
Measured time savings across every stage of AI visibility analysis.
What the AI visibility tool includes
Every agent pattern, every classification, every signal.
Built for closed-loop teams
Growth, SEO, engineering, and agency portfolios running the loop.
Growth leaders
AI brand visibility on owned properties, classified into AI Citation, AI Training, AI Indexing, plus AI-referred humans.
SEO / AEO specialists
Track which agents crawl which pages, at what frequency, from which providers.
Engineering & data teams
Pull metrics via API on Business. Wire HMAC-signed webhooks for AI visibility events.
Agency portfolios
AI visibility tracking across all client sites on the Business plan (5 organisations).
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
What is the AI visibility tool?+
What's the difference between AI Citation, AI Training, and AI Indexing traffic?+
Which agents are tracked?+
How big is the snippet?+
How does activation work?+
Is there an API or webhook?+
Keep exploring
Related solutions, adjacent use cases, and platform features.
The AI visibility tool for closed-loop teams
One ~2KB snippet, 25+ AI crawler signatures, three AI visibility classifications, plus AI-referred human tracking. Wired into the same citation telemetry pipeline as the rest of WriteWorks.