In short: WriteWorks has launched AI Builder, a conversational way to create agents inside the Builder. You describe the outcome you want in plain language; WriteWorks composes the agent - steps, tools and settings - and returns an updated version you can apply in one click. It's aimed at growth and search-marketing teams who want to automate real work without learning how agents are wired together.

Most agent builders ask you to understand the plumbing before you get any value: which step goes where, which tool to attach, what runs on a schedule. AI Builder removes that first hurdle by letting you start from the result you're after.

What is AI Builder?

AI Builder is a conversational assistant inside the WriteWorks Builder that turns a plain-language description of an outcome into a configured, working agent. Instead of assembling steps and tools by hand, you type what you want the agent to achieve and the assistant fills in the configuration for you.

Every reply comes back as a complete, updated agent rather than a list of instructions to follow. You can keep chatting until the plan matches what you had in mind, then load it into the builder to run or edit.

How AI Builder works

Your messages are sent to Claude, which composes an agent using only the real building blocks available in WriteWorks - the actual steps, tools and settings the platform supports. It won't invent capabilities that don't exist, so what you see in the chat is what you can run.

Each response includes a revised version of the whole agent, not just a patch. Ask for a different schedule, an extra step or a different output format and the plan is rebuilt around that change, which means you never have to reconcile conflicting instructions yourself.

When the plan looks right, one click applies it. From there it behaves like any other agent in the builder: you can inspect each step, adjust settings manually, and change it later without going back through the chat.

Who AI Builder is for

AI Builder is especially useful if you:

  • Want to automate a recurring reporting or monitoring task but have never configured an agent before.
  • Know the outcome you need - a weekly summary, a scheduled check, a specific output - but not which steps produce it.
  • Are evaluating what agents can do and want a fast, low-commitment way to see a realistic configuration.
  • Manage several brands or clients and need to spin up similar agents repeatedly without rebuilding from scratch each time.

Experienced users benefit too. Describing an agent conversationally is often quicker than assembling it step by step, and because the output lands in the builder as a normal agent, you keep full manual control over the details.

What AI Builder changes

The practical shift is where you start. Previously, creating an agent meant translating your intention into steps and tools before you could see anything working. Now the first draft arrives already configured, and your job is to review and refine rather than architect.

That changes who on the team can create agents. Strategists, content leads and client-facing marketers can describe what they need in their own words, instead of queuing the request behind whoever knows the builder best.

It also shortens the loop between idea and running agent. Because each message returns a full revised plan, iterating on a schedule or an output format is a sentence, not a rebuild.

How to build an agent by chatting

1. Open the Builder and choose AI Builder.

2. Type what you want the agent to achieve - include the goal, the schedule and the output you expect.

3. Keep chatting to refine it. Ask for extra steps, different timings or a different output and the plan is revised around your request.

4. When the agent matches what you need, select Create & open to load it in the builder.

Tips for a better result

  • State the trigger and the output in your first message - for example, a weekly run producing a summary - so the initial draft is close to usable.
  • Name the engines or channels you care about, such as ChatGPT, Perplexity or Google AI Overviews, rather than saying "AI search" generally.
  • Change one thing at a time when refining. Focused requests produce cleaner revisions than a long list of edits.
  • Open the finished agent in the builder and read through the steps before your first run, so you know exactly what it will do.

Frequently asked questions

Do I need technical knowledge to use AI Builder?

No. AI Builder is designed so that describing the outcome is enough. You type what you want the agent to achieve in plain language and WriteWorks fills in the steps, tools and settings. Knowing how agents are wired together is helpful for fine-tuning afterwards, but it isn't required to get a working agent.

Can I edit an agent after AI Builder creates it?

Yes. Selecting Create & open loads the agent into the WriteWorks Builder, where it behaves like any other agent. You can inspect and change individual steps, tools and settings manually, or return to the chat and describe the change you want and have the plan revised for you.

What powers AI Builder?

Messages you send in AI Builder are processed by Claude, which composes the agent using only the real building blocks available in WriteWorks. That constraint matters: the assistant configures agents from actual supported steps, tools and settings rather than suggesting capabilities the platform doesn't have.

How is this different from building an agent manually?

Manual building starts with the mechanics - choosing steps and attaching tools before you see a result. AI Builder starts with the outcome and returns a configured agent you review and refine. Both routes produce the same kind of agent, and you can switch between chatting and editing at any point.

Which plans include AI Builder? (confirm before publishing)

Placeholder - availability and plan tier to be verified before publishing.

The bottom line

AI Builder lowers the barrier to automating real work: describe the outcome, review the agent WriteWorks configures, and refine it in a sentence rather than a rebuild.

If there's a reporting or monitoring task you've been meaning to automate, open the Builder, choose AI Builder and describe your first agent.