Nathan M

Nathan has over 12 years of experience in SEO, consumer behaviour, and data science. He has been at the forefront of LLMs since 2022, when ChatGPT first surfaced, and was running citation experiments before AEO had a name. He has led data-driven organic growth programmes for both small and enterprise brands across B2B, D2C, and B2C sectors. He believes that while AI search is the emerging growth trend, the SEO fundamentals still greatly matter, which is why WriteWorks is built to drive both SEO and AI search performance.