The Microsoft Copilot optimisation platform
Microsoft Copilot runs across Bing, Edge, and Microsoft 365 — it's the AI surface enterprise buyers hit by default. WriteWorks tracks every prompt across Copilot, captures the cited URLs, and scores every draft against the signals Copilot weights when answering questions.
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Trusted by teams winning AI search
Why brands stay invisible on Copilot
The instrumentation gaps that stop teams from seeing Copilot answers.
Copilot is the enterprise default — and untracked
Microsoft 365 puts Copilot in front of every knowledge worker; legacy SEO tools don't measure it.
Copilot answers differ from Bing organic
Pages that rank in Bing organic don't automatically get cited in Copilot — different signals, different surfaces.
Copilot citation behaviour shifts with Microsoft updates
Without longitudinal tracking, you can't tell whether a citation drop is your content or a Copilot model change.
How WriteWorks optimises for Microsoft Copilot
Track every prompt across Bing, Edge, and M365 surfaces; score every draft for the structural and source signals Copilot rewards.
Track every prompt on Microsoft Copilot
Register the prompts your enterprise buyers ask. WriteWorks sweeps Copilot for each, captures the answer, cited URLs, and competitor citations.
Per-prompt Copilot citation history
Daily snapshots so you can correlate content ships with Copilot citation lift and spot model-update impacts.
AI Search lens scores Copilot-readiness
Live scoring tuned for the structural and source signals Copilot rewards across Bing, Edge, and M365.
Citing-pages reverse report
Pivot from a URL to every Copilot prompt that cited it.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. Category share-of-voice on ChatGPT and Perplexity tripled, and citations now drive more pipeline than paid search.”
Core capabilities
Everything you need to instrument Copilot citations.
Prompt registry
Up to 500 tracked prompts on Business.
Per-engine citation history
Daily Copilot citation snapshots retained for trend analysis.
AI Search optimisation lens
Live scoring tuned for citation-readiness across LLMs including Copilot.
Citing-pages report
Reverse view: which URLs are cited, by Copilot, for which prompts.
Competitor SoV
Head-to-head Copilot citation share against up to 10 competitors per brand.
What changes when Copilot is tracked
Measured savings on Copilot visibility analysis.
What's included
Every Copilot capability inside WriteWorks.
Built for closed-loop teams
Enterprise B2B, PMM, growth leaders.
Enterprise B2B marketers
Track how Copilot describes your product, category, and competitors inside the M365 surface.
Product marketers
Score every draft for Copilot citation-readiness before publish.
Growth leaders
Track Copilot citation lift alongside ChatGPT and Gemini as a measurable channel.
“Within 60 days we closed the share-of-voice gap across every major LLM. Our content team now ships citation-ready by default, and we have the dashboard to prove it.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
How does WriteWorks track Microsoft Copilot citations?+
Is Copilot the same as Bing search?+
How do I improve my Copilot citation rate?+
Keep exploring
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The Microsoft Copilot optimisation platform
Track every Copilot prompt that matters, see who gets cited, and ship the content that turns the citation around.