Copilot optimisation

The Microsoft Copilot optimisation platform

Microsoft Copilot runs across Bing, Edge, and Microsoft 365, the AI surface enterprise buyers hit by default. WriteWorks tracks every Copilot prompt: cited URLs, share of voice, and sentiment across personas and 23+ regions with a 24-hour refresh, then scores drafts.

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Trusted by teams winning AI search

GoTeachingJobsFhreshSurge45GraftPalKleepa

Bing+M365

Source surfaces tracked

Bing web index + Microsoft 365 work context

Per-prompt

Citation list per run

Cited URLs, position, answer text

Enterprise

Default AI for Microsoft 365

Where knowledge workers ask first

Fhresh

Search prompts, briefs, citations…⌘K

Amara Okafor

Plan

To-do list

Opportunities

Prompt research

Keyword research

Action

Create

Automate

Sheets

Manage

Library

Measure

Overview

AI search

Agent traffic

Other

Google Search Console

AI Search

Analytics

Visibility

Prompts

Query fanouts

Platforms

Regions

Personas

Sentiment

Citations

Citation gaps

Bot signals

Visibility

How often AI engines mention your brand, your share of voice vs competitors, and where you rank across the prompts you are tracking.

Last 30 days

Previous period

Regions

Platforms

Visibility score

0%↑ 0%

Visibility score rank

across 34 tracked competitors

Visibility score rank

Citation share rank

The challenge

Why brands stay invisible on Copilot

The instrumentation gaps that stop teams from seeing Copilot answers.

Copilot is the enterprise default, and untracked

Microsoft 365 puts Copilot in front of every knowledge worker; legacy SEO tools don't measure it.

Copilot answers differ from Bing organic

Pages that rank in Bing organic don't automatically get cited in Copilot, different signals, different surfaces.

Copilot citation behaviour shifts with Microsoft updates

Without longitudinal tracking, you can't tell whether a citation drop is your content or a Copilot model change.

The solution

How WriteWorks optimises for Microsoft Copilot

Track every prompt across Bing, Edge, and M365 surfaces; score every draft for the structural and source signals Copilot rewards.

Track every prompt on Microsoft Copilot

Register the prompts your enterprise buyers ask. WriteWorks runs across Copilot for each, captures the answer, cited URLs, and competitor citations.

Per-prompt Copilot citation history

Daily snapshots so you can correlate content ships with Copilot citation lift and spot model-update impacts.

AI Search lens scores Copilot-readiness

Live scoring tuned for the structural and source signals Copilot rewards across Bing, Edge, and M365.

Citing-pages reverse report

Pivot from a URL to every Copilot prompt that cited it.

Customer story

How teams are winning AI search

From invisibility to category dominance across every major answer engine.

GoTeachingJobsShare of voice, proven

“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”

Jordan Kessler Head of Growth, GoTeachingJobs

Capabilities

Core capabilities

Everything you need to instrument Copilot citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily Copilot citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring tuned for citation-readiness across LLMs including Copilot.

Citing-pages report

Reverse view: which URLs are cited, by Copilot, for which prompts.

Competitor SoV

Head-to-head Copilot citation share against up to 10 competitors per brand.

Time savings

What changes when Copilot is tracked

Measured savings on Copilot visibility analysis.

TaskBeforeWith WriteWorksTime saved

See if Copilot cites you for a promptManual Copilot queriesLive citation list per tracked promptBuilt-in

Track Copilot citation historyUntrackedDay-by-dayContinuous

Detect Copilot model-update impact on citationsSpeculationLongitudinal dataClarity

Included

What's included

Every Copilot capability inside WriteWorks.

Microsoft Copilot included in 8-engine prompt tracking

Per-prompt citation list with answer-text context

Day-by-day Copilot citation history

AI Search lens scoring for Copilot-readiness

Citing-pages reverse report

Competitor citation tracking on Copilot

Built for

Built for closed-loop teams

Enterprise B2B, PMM, growth leaders.

Enterprise B2B marketers

Track how Copilot describes your product, category, and competitors inside the M365 surface.

Product marketers

Score every draft for Copilot citation-readiness before publish.

Growth leaders

Track Copilot citation lift alongside ChatGPT and Gemini as a measurable channel.

Featured story

Keepa

“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”

Read the full story

8 engines

One closed loop

Citation gap

Diagnosed and closed

Precision

Not just presence

FAQ

Frequently asked questions

Everything teams typically ask before getting started.

How does WriteWorks track Microsoft Copilot citations?+

Copilot is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, cited URLs, your position, and the run timestamp on a 24-hour refresh.

Is Copilot the same as Bing search?+

No. Copilot is the conversational AI layer Microsoft serves across Bing, Edge, and M365. Pages that rank in Bing organic don't automatically get cited by Copilot, which is why we track them separately.

How do I improve my Copilot citation rate?+

Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity, the signals Copilot reaches for.

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