Copilot optimisation

The Microsoft Copilot optimisation platform

Microsoft Copilot runs across Bing, Edge, and Microsoft 365, the AI surface enterprise buyers hit by default. WriteWorks tracks every Copilot prompt: cited URLs, share of voice, and sentiment across personas and 23+ regions with a 24-hour refresh, then scores drafts.

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The challenge

Why brands stay invisible on Copilot

The instrumentation gaps that stop teams from seeing Copilot answers.

Copilot is the enterprise default, and untracked

Microsoft 365 puts Copilot in front of every knowledge worker; legacy SEO tools don't measure it.

Copilot answers differ from Bing organic

Pages that rank in Bing organic don't automatically get cited in Copilot, different signals, different surfaces.

Copilot citation behaviour shifts with Microsoft updates

Without longitudinal tracking, you can't tell whether a citation drop is your content or a Copilot model change.

Fixes go unverified

Content ships and the task closes, but nobody re-checks whether the answer itself actually changed.

The solution

How WriteWorks optimises for Microsoft Copilot

Track every prompt across Bing, Edge, and M365 surfaces; score every draft for the structural and source signals Copilot rewards.

Register the prompts your enterprise buyers ask. WriteWorks runs across Copilot for each, captures the answer, cited URLs, and competitor citations.

◆How WriteWorks optimises for Microsoft CopilotLIVE
Capabilities

Core capabilities

Everything you need to instrument Copilot citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily Copilot citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring tuned for citation-readiness across LLMs including Copilot.

Citing-pages report

Reverse view: which URLs are cited, by Copilot, for which prompts.

Competitor SoV

Head-to-head Copilot citation share against up to 10 competitors per brand.

Time savings

What changes when Copilot is tracked

Measured savings on Copilot visibility analysis.

TaskBeforeWith WriteWorksTime saved
See if Copilot cites you for a promptManual Copilot queriesLive citation list per tracked promptBuilt-in
Track Copilot citation historyUntrackedDay-by-dayContinuous
Detect Copilot model-update impact on citationsSpeculationLongitudinal dataClarity
Included

What's included

Every Copilot capability inside WriteWorks.

Microsoft Copilot included in 8-engine prompt tracking
Per-prompt citation list with answer-text context
Day-by-day Copilot citation history
AI Search lens scoring for Copilot-readiness
Citing-pages reverse report
Competitor citation tracking on Copilot
Built for

Built for closed-loop teams

Enterprise B2B, PMM, growth leaders.

Enterprise B2B marketers

Track how Copilot describes your product, category, and competitors inside the M365 surface.

Product marketers

Score every draft for Copilot citation-readiness before publish.

Growth leaders

Track Copilot citation lift alongside ChatGPT and Gemini as a measurable channel.

FAQ

Frequently asked questions

How does WriteWorks track Microsoft Copilot citations?
Copilot is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, cited URLs, your position, and the run timestamp on a 24-hour refresh.
Is Copilot the same as Bing search?
No. Copilot is the conversational AI layer Microsoft serves across Bing, Edge, and M365. Pages that rank in Bing organic don't automatically get cited by Copilot, which is why we track them separately.
How do I improve my Copilot citation rate?
Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity, the signals Copilot reaches for.

The Microsoft Copilot optimisation platform

Track every Copilot prompt that matters, see who gets cited and in what tone, and engineer the content that wins the answer.

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