Based on what buyers actually ask
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B2B SEO
B2B SEO for AI search
B2B buyers shortlist vendors with AI long before they fill in a form. WriteWorks tracks the prompts each member of the buying committee asks, shows which vendors AI recommends to each of them, and turns the gaps into the expert content that gets your firm cited.
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SCSam Cartersam@example.com
WRITEWORKS
Measure/AI visibility
Search brands, prompts, competitors…⌘K
New1.2M (62%) leftAsk AI
The challenge
Why B2B SEO has to cover AI answers
The gaps between ranking for a service and being on the buying committee's AI shortlist.
The shortlist forms inside an AI answer
Engineers, procurement and finance each ask AI different questions about the same purchase. If your firm isn't named, you are off the list before sales hears about it.
Each persona hears a different story
The technical evaluator and the budget holder get different answers. A single visibility number hides which of them never hears your name.
Niche topics, little search volume
Manufacturing SEO and cybersecurity SEO target small, specialist audiences. Keyword volume undercounts the questions buyers put to AI.
Expertise trapped in sales decks
Specifications, case studies and engineers' know-how rarely make it onto pages AI can read, so generic competitors get cited instead.
The solution
How WriteWorks runs B2B SEO
Track by persona, benchmark competitors, find the topics you lose, ship expert content.
Define the personas in your buying committee and track the prompts each one asks. Visibility is reported per persona, so you can see who hears your name and who doesn't.
Competitor share of voice on the same prompts shows which firms AI recommends, on which platforms, and for which service lines or product categories.
Topic authority groups prompts into the topics you sell into, so you can see where the firm is the cited authority and where a competitor owns the topic.
Briefs and drafts in the editor with the Search, Human and Brand reviews, where Human Signal highlights generic claims and the places your engineers' experience should go.
Success story
What real brands fixed with WriteWorks
What each brand fixed, measured before and after with the same audit, in their own words.
“Turning caching on made our pages 2.5 times faster for crawlers. While we were in there, we fixed the headings too: guides with a clean heading structure went from 32% to 100%.”
S4
Capabilities
Built for B2B
Persona, competitor and topic tools for long, multi-person buying cycles.
Persona tracking
AI visibility and trend for each buyer persona you define.
Competitor share of voice
Up to 3, 5 or 10 competitors per brand by plan.
Topic authority
Where you lead and where you lose, topic by topic.
Prompt research
Four intents per keyword, for niche topics with thin search volume.
Truth Check
Wrong capabilities, certifications or locations in AI answers, flagged.
Pipeline-ready reporting
Scheduled reports with GA4 conversions alongside AI visibility.
Time savings
What changes for B2B marketing teams
The manual checks and blended metrics a tracked programme replaces.
TaskBeforeWith WriteWorksTime saved
See which vendors AI recommendsAsking assistants by handTracked prompts, captured dailyRepeat checks gone
Understand visibility per buyerOne blended numberVisibility by personaBuilt-in
Turn an engineer's know-how into a pageInterview, blank page, rewriteBrief and draft with Human Signal reviewEditing rounds
Report AI visibility to sales leadershipScreenshotsScheduled reportHours a month
Included
What's included for B2B
AI search visibility and the content engine, in one platform.
Persona-level AI visibility
Competitor share of voice by prompt and platform
Topic authority and content gaps
Prompt research with four intents per keyword
ChatGPT on every plan; Google AI Overviews and AI Mode from Growth; every platform on Enterprise
Truth Check for wrong facts about your firm
Briefs, drafts and Search, Human and Brand reviews
GA4 and Search Console in reports and opportunity scans
Built for
Who it's for
Services, manufacturing and cybersecurity firms selling to business buyers.
B2B marketing leaders
Measure whether AI puts your firm on the buying committee's shortlist.
Manufacturers and industrial firms
Manufacturing SEO for AI search: be cited for the processes and specs you know best.
Cybersecurity vendors and MSSPs
Cybersecurity SEO for AI search: track the threat, compliance and vendor-choice prompts buyers ask.
Professional services firms
Consultancies and advisers: see which firms AI recommends for each service line.
Featured story
GraftPal
“A near-perfect audit score made it easy to think the job was done. WriteWorks found the one gap that mattered: none of our homepages said who we are in a way a machine could read. We added Organization markup in every market and dated every FAQ page, and key pages carrying the schema AI expects went from 92% to 100%. Small changes, and a much clearer picture of GraftPal for AI.”
GraftPal team
Read the full story0% → 100%
Market homepages with Organization markup
20% → 100%
Articles and FAQs with a modified date
6.7x
Faster median server response to crawlers
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is B2B SEO in AI search?+
B2B SEO is getting your firm found by business buyers researching a purchase. In AI search, that research increasingly happens in ChatGPT, Gemini, Copilot or Google's AI answers, so B2B SEO now includes being one of the vendors those answers recommend, for each member of the buying committee.
Does it work for manufacturing SEO and cybersecurity SEO?+
Yes. Both are niche, technical markets where the questions buyers ask AI are specific and search volume is thin. Tracking the prompts directly, by persona, shows what volume data misses.
How do personas work?+
You define the personas you sell to (for example a plant engineer, a procurement lead and a finance director) and tag prompts to them. Visibility, trend and competitor share are then reported per persona.
Which AI platforms are covered?+
Starter tracks ChatGPT. Growth adds Google AI Overviews and Google AI Mode. Enterprise and agency plans track every platform, including Microsoft Copilot, Claude, Gemini and Perplexity, which matter for buyers working inside business tools.
Is this the same as B2B SaaS SEO?+
SaaS companies have their own page: SaaS content marketing. This page is for B2B services, manufacturing, cybersecurity and other firms selling to businesses.
Can it connect AI visibility to pipeline?+
Reports can combine AI visibility with GA4 conversions and Search Console data, and AI referral traffic shows the visits AI assistants send (Growth and above). It does not read your CRM.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Get on the AI shortlist
See which vendors AI recommends to each buyer, then ship the expert content that puts your firm in the answer.