Based on what buyers actually ask
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Financial services SEO
Financial services SEO for AI search
Customers ask AI which account, card, policy or adviser to choose. WriteWorks tracks those prompts, shows which providers AI recommends, flags wrong facts about your products, and keeps every page inside your compliance review before it goes live.
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WRITEWORKS
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Search brands, prompts, competitors…⌘K
New1.2M (62%) leftAsk AI
The challenge
Why financial services SEO now includes AI answers
The gaps between ranking for a product and being the provider AI names.
Comparison answers pick the providers
"Best savings account", "cheapest van insurance" or "which robo-adviser" now gets a short AI answer naming a few providers. Rankings alone can't show whether you are one of them.
AI quotes stale rates, fees and features
An AI answer can state an old rate, a fee you dropped or a feature you never offered. In a regulated market, that is a customer-trust problem as well as a visibility one.
Compliance review slows every page
Financial promotions need sign-off. Without a shared workflow, content sits in review while competitors publish.
Fintech SEO competes with comparison sites
Aggregators and publishers dominate finance answers. You need to know which sources AI cites so you can earn a place in them, or beside them.
The solution
How WriteWorks runs financial services SEO
Track product prompts, check the facts, keep compliance in the loop, follow the citations.
Register the questions customers ask about each product line and see whether AI answers mention you, at what position, and which banks, insurers, fintechs or comparison sites they name instead.
Claims AI engines make about your products are checked against the facts in your Context, so a wrong rate, fee or eligibility rule is flagged with the evidence and ways to correct it.
Content approvals route each draft to a named reviewer and show how long it has waited, with roles and audit logs recording who approved what.
Cited sources show which comparison sites, publishers and provider pages AI leans on for each prompt, so outreach and content go where citations come from.
Success story
What real brands fixed with WriteWorks
What each brand fixed, measured before and after with the same audit, in their own words.
“Nobody had spotted that our market homepages carried no structured data at all. Now 100% of them tell AI exactly who GraftPal is, and every FAQ page in the audit carries a modified date.”
GP
Capabilities
Built for regulated finance
Measurement, accuracy and review tools for financial brands.
Product-line prompt tracking
Prompts by product, persona and market, captured daily.
Truth Check
Wrong rates, fees, features and eligibility in AI answers, flagged.
Approvals, roles and audit logs
Named reviewers and a record of every change.
Cited sources
The domains and pages AI cites for each finance prompt.
Competitor share of voice
Providers and aggregators compared on the same prompts.
Human Signal
EEAT and information gain reviewed on every draft.
Time savings
What changes for finance marketing teams
The manual checks and review threads a tracked programme replaces.
TaskBeforeWith WriteWorksTime saved
See which providers AI recommendsAsking assistants by handTracked per product line, dailyRepeat checks gone
Catch a wrong rate in an AI answerA customer complaintTruth Check flags itBuilt-in
Get a page through complianceEmail threads and tracked changesApprovals queue with audit logDays per page
Find the comparison sites AI citesClicking through sourcesCited sources per promptHours per product
Included
What's included for financial services
AI search visibility, Truth Check and governed publishing in one platform.
Product and comparison prompt tracking across 20+ markets
ChatGPT on every plan; Google AI Overviews and AI Mode from Growth
Truth Check for wrong product facts
Content approvals, roles and audit logs
Cited sources and competitor share of voice
Human Signal review for EEAT
AI discoverability crawl with page-level fixes
Scheduled reports with PDF and PPTX export
Built for
Who it's for
Banks, fintechs, insurers, advisers and their compliance teams.
Financial services marketing teams
Measure AI visibility for every product line, market and persona.
Fintechs
Fintech SEO for AI search: compete with incumbents and aggregators for the comparison answer.
Insurers and brokers
Insurance SEO for AI search: track the policy and quote prompts customers ask.
Compliance and risk
Review and approve content in one queue, with an audit trail.
Featured story
Surge45
“We advise SaaS brands on AI search, so having every page of our own site built on request was a little awkward. We switched to cache-friendly HTML, cleaned up the heading order, repaired our broken FAQ blocks and trimmed the sitemap. On the re-audit, 87% of pages came straight from cache, up from 0%, and every guide was in heading order. Some of our insight articles are still slow, and they're next.”
Surge45 team
Read the full story0% → 87%
Pages served from cache
2.5x
Faster median server response to crawlers
32% → 100%
Guides and FAQs with a clean heading structure
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is financial services SEO in AI search?+
Financial services SEO is getting banks, lenders, insurers, advisers and fintechs found when customers research a financial product. In AI search it also means being one of the providers an AI answer recommends, and making sure what it says about your products is accurate.
Does it cover fintech SEO and insurance SEO?+
Yes. You choose the product lines, markets and competitors to track, whether that is payments, lending, savings, investing, or home, car and business insurance.
Does WriteWorks check content for regulatory compliance?+
No. WriteWorks does not review content against financial regulations or give financial advice. It gives your compliance team an approvals workflow, roles and audit logs so nothing publishes without their sign-off.
Which AI platforms are covered?+
Starter tracks ChatGPT. Growth adds Google AI Overviews and Google AI Mode. Enterprise and agency plans track every platform, including Perplexity, Gemini, Claude, Microsoft Copilot and Meta AI.
Can it track several brands or regions?+
Prompts can be tracked by market across 20+ markets, and Enterprise supports up to 5 organisations for separate brands, each with its own prompts, competitors and reports.
Is there a free trial?+
Yes. Starter has a 7-day free trial, enough to track a product line's prompts on ChatGPT.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Be the provider AI recommends
Track the comparison prompts, correct what AI gets wrong about your products, and publish through compliance without the bottleneck.