Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Healthcare SEO
Healthcare SEO for AI search
Patients ask AI which clinic, dentist or treatment to look at before they book. WriteWorks shows whether AI answers mention your practice for each service and location, flags facts they get wrong about you, and reviews every service page for the expertise and first-hand detail that EEAT rewards.
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WRITEWORKS
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Search brands, prompts, competitors…⌘K
New1.2M (62%) leftAsk AI
The challenge
Why healthcare SEO now includes AI answers
The gaps between ranking for a treatment and being the practice AI names.
Patients get a shortlist from AI
"Best physiotherapy clinic near me" or "is Invisalign worth it" now gets a single answer naming a few providers. Medical SEO that only tracks rankings can't see whether your practice is named.
AI repeats out-of-date practice details
Closed locations, services you stopped offering, old opening hours or the wrong clinicians can all surface in AI answers about your practice.
Generic service pages don't earn trust
Health content is held to a high bar for expertise. Pages that repeat what every other clinic says give AI engines and searchers no reason to choose yours.
Every page needs clinical sign-off
Service and treatment content has to be reviewed by a qualified person before it goes live. Without a workflow, review becomes the bottleneck.
The solution
How WriteWorks runs healthcare SEO
Track service prompts, check the facts, strengthen EEAT, keep clinical review in the loop.
Register the questions patients ask for each service and town, and see whether AI answers mention your practice, at what position and which providers they name instead, across 20+ markets.
Claims AI engines make about your practice (locations, services, team, opening details) are checked against the facts in your Context, with the evidence and ways to correct them.
The Human tab scores each draft for EEAT and information gain, highlighting generic claims, unsupported statements and places where first-hand clinical experience would make the page stronger.
Content approvals route each draft to a named reviewer and show what is waiting, so service pages only go live after the right person has signed them off.
Success story
What real brands fixed with WriteWorks
What each brand fixed, measured before and after with the same audit, in their own words.
“Pages that answer AI crawlers in under 0.8 seconds went from 72% to 98%. Add a homepage that now says who Fhresh is in plain markup, in every market, and AI has far more to work with.”
FH
Capabilities
Built for clinics and practices
Measurement, accuracy and review tools for regulated health content.
Service and local prompt tracking
Prompts by service, persona and market, captured daily.
Truth Check
AI claims about your practice compared with your own facts.
Human Signal
EEAT and information gain, with the passages to strengthen highlighted.
AI discoverability crawl
Crawler access, Organization markup, page structure and freshness checks.
Approvals and roles
Named reviewers, roles and audit logs for regulated content.
Multi-location reporting
Visibility by market, delivered as scheduled reports.
Time savings
What changes for practice marketing teams
The manual checks and email review rounds a tracked programme replaces.
TaskBeforeWith WriteWorksTime saved
Check if AI recommends the practiceAsking assistants by handTracked per service, dailyRepeat checks gone
Spot wrong practice details in AI answersPatients mention it, if at allTruth Check flags itBuilt-in
Strengthen a treatment pageRewrite and hopeHuman Signal shows what to addEditing rounds
Get clinical sign-offEmail threadsApprovals queue with reviewersDays per page
Included
What's included for healthcare
AI search visibility, Truth Check, Human Signal and the content engine.
Service and location prompt tracking across 20+ markets
ChatGPT on every plan; Google AI Overviews and AI Mode from Growth
Truth Check for wrong facts about your practice
Human Signal review for EEAT and information gain
AI discoverability crawl with page-level fixes
Content approvals, roles and audit logs
Competitor practice share of voice
Scheduled reports by location
Built for
Who it's for
Medical, dental and wellness teams, and the agencies that serve them.
Clinic and group marketing teams
Measure AI visibility for every service and location you run.
Dental practices
Dental SEO for AI search: see which practices AI names for each treatment in your area.
Healthcare SEO agencies
Run medical and dental SEO for several clients, with a workspace each on agency plans.
Clinical reviewers
Review and approve content in one queue before it is published.
Featured story
Surge45
“We advise SaaS brands on AI search, so having every page of our own site built on request was a little awkward. We switched to cache-friendly HTML, cleaned up the heading order, repaired our broken FAQ blocks and trimmed the sitemap. On the re-audit, 87% of pages came straight from cache, up from 0%, and every guide was in heading order. Some of our insight articles are still slow, and they're next.”
Surge45 team
Read the full story0% → 87%
Pages served from cache
2.5x
Faster median server response to crawlers
32% → 100%
Guides and FAQs with a clean heading structure
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is healthcare SEO in AI search?+
Healthcare SEO is making clinics, practices and health brands easy to find when patients search. In AI search it also means being one of the providers an AI answer names, and making sure what it says about you is right. WriteWorks measures both, service by service.
Does it work for medical SEO and dental SEO?+
Yes. The same tracking and review tools apply to medical practices, dental practices, physiotherapy, aesthetics and wellness brands. You choose the services, locations and competitors to track.
Does WriteWorks check medical accuracy?+
No. WriteWorks does not assess clinical accuracy or give medical advice. Truth Check compares AI claims with the facts you record about your practice, and Human Signal reviews how much expertise and first-hand detail a draft shows. Clinical sign-off stays with your qualified reviewers.
Which AI platforms are covered?+
Starter tracks ChatGPT. Growth adds Google AI Overviews and Google AI Mode. Enterprise and agency plans track every platform, including Gemini, Perplexity, Claude, Microsoft Copilot and Meta AI.
Can a multi-location group track each clinic?+
Yes. Prompts can be written per location and tracked by market, and Enterprise supports up to 5 organisations if each brand needs its own workspace.
Is there a free trial?+
Yes. Starter has a 7-day free trial, enough to track a set of service prompts on ChatGPT.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Be the practice AI recommends
See where your practice stands for every service, correct what AI gets wrong, and publish pages that show real expertise.