In short: WriteWorks has launched Social, a new section under Measure that shows which social platforms AI assistants cite when they answer prompts about your market - Reddit, YouTube, LinkedIn, X, Instagram, Facebook, TikTok and more. You get a platform-by-platform view of share-of-voice, sentiment, competitor presence and the posts driving citations, alongside your existing AI-search dashboards. It's built for marketing and content teams who already track AI visibility and now need to know where on social those mentions originate.
Until now, most teams could tell whether ChatGPT, Perplexity, Gemini, Claude or Google AI Overviews mentioned their brand, but not which social sources fed that answer. That gap matters, because a single well-ranked Reddit thread or YouTube explainer can shape how an assistant describes you for months.
What is Social in WriteWorks?
Social is a social-media view of AI visibility inside the Measure area of WriteWorks. It takes the citations that AI assistants return in their answers, isolates the ones pointing at social domains, and groups them by platform so you can see which communities and channels are influencing AI responses about your category.
Instead of treating social as a separate reporting silo, Social sits beside your existing AI Search Visibility tracking, using the same tracked prompts and the same answers.
How Social works
Social is built on citations WriteWorks already collects, so there's no new tracking to configure. The mechanics are deliberately simple:
- WriteWorks reads the sources cited in AI answers for your tracked prompts.
- It identifies citations that point to social domains and groups them by platform.
- It matches brand names and handles in those URLs to attribute each citation to the right brand - yours or a competitor's.
- The results feed five views: Visibility, Prompts, Sentiment, Competitors and Content.
A note on scope: attribution relies on brand names and handles appearing in the cited URLs, so mentions buried inside a thread without a matching identifier won't always be attributed. Treat Social as a strong directional map of where AI assistants are drawing social evidence from, not a comprehensive social-listening feed.
Who Social is for
It's especially useful if you:
- Run community or creator programmes and need to show how they affect AI answers, not just engagement.
- Work in a category where buyers research on Reddit, YouTube or LinkedIn before they ever reach your site.
- Own competitive positioning and want to see whose social footprint assistants lean on when recommending alternatives.
- Manage several brands or clients and need a consistent read on social-sourced AI visibility across them.
Advanced users benefit too: if you already analyse cited sources across AI engines, Social gives you a ready-made cut of that data by platform rather than by individual domain.
What Social changes
The practical shift is that social work becomes measurable against AI search outcomes. Before, a decision to invest in a YouTube series or a Reddit AMA was justified on views and comments. Now you can also ask whether assistants cite that content when answering the prompts your buyers actually use.
It also changes how you prioritise. If the Visibility view shows one platform dominating citations in your category, that's where outreach, documentation and creator partnerships earn the most leverage - and where a competitor's head start is costing you answers. Pair it with competitor share of voice to see whether the gap is social-specific or sitewide.
How to use Social
- Open Social under Measure in the sidebar.
- Check Visibility for the platform-by-platform breakdown and share-of-voice.
- Visit Prompts, Sentiment, Competitors or Content for a deeper look at any single area.
- Click any prompt to see the exact AI responses and the social sources cited within them.
That fourth step is the one worth lingering on. Reading the actual answer text alongside the cited post tells you why an assistant reached its conclusion - and whether the framing is accurate, outdated or coming from a competitor's community.
Tips for a better result
- Start with Prompts, not Visibility. Platform totals are more meaningful once you know which buying-stage questions they relate to.
- Check Sentiment per platform before you act. A high citation count from a critical thread calls for a different response than a high count from a positive review video.
- Use Content to find the specific posts and topics earning citations, then decide whether to amplify, update or create an equivalent asset of your own.
- Re-check after campaign pushes. Assistants update their sources over time, so a single snapshot tells you less than a trend.
Where Social fits with the rest of WriteWorks
Social complements rather than replaces the platform-specific views. If you want to go deeper on a single channel, the Reddit view of threads and subreddits AI engines cite and the YouTube view of videos AI engines cite break down individual platforms in detail, while per-platform social sentiment shows how AI describes you in each environment.
The wider context is that generative answer surfaces lean on links to external sources to support what they say; Google's own documentation on AI features in Search describes how those experiences surface links to supporting content. Social simply makes the social slice of that source mix visible to you.
Frequently asked questions
Which social platforms does Social cover?
Social groups AI-answer citations by platform, covering Reddit, YouTube, LinkedIn, X, Instagram, Facebook and TikTok among others. Coverage reflects whichever social domains appear in citations for your tracked prompts, so the platforms you see will vary by market, category and the engines you monitor.
Do I need to connect my social accounts?
No. Social is built from citations WriteWorks already collects when it runs your tracked prompts across AI engines, so there's no account connection, API key or posting access required. You see the social sources assistants cite publicly, not private account analytics from each network.
How does WriteWorks know a social citation belongs to my brand?
WriteWorks matches brand names and handles found in the cited URLs to attribute each citation to the correct brand. That makes attribution reliable for profile pages, channels and branded posts, but mentions without a matching identifier in the URL may not be attributed, so treat the figures as directional.
Is Social included in my plan?
[Placeholder: confirm plan tiers and availability date with the WriteWorks team before publishing.] Current plan inclusions are listed on the WriteWorks pricing page.
The bottom line
Social turns "an AI assistant mentioned us" into "an AI assistant mentioned us because of this thread, on this platform, in this tone" - which is the level of detail you need to decide where social effort actually pays off. If you'd like to see which platforms are shaping AI answers in your category, open Social under Measure and start with the prompts that matter most to your buyers.
