The Meta AI optimisation platform
Meta AI runs across Instagram, WhatsApp, Messenger, and Facebook — a discovery surface most marketing stacks ignore. WriteWorks tracks every prompt across Meta AI, captures the cited URLs, and scores every draft against the signals Meta AI weights when answering questions.
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Trusted by teams winning AI search
Why brands stay invisible on Meta AI
The instrumentation gaps that stop teams from seeing Meta AI answers.
Meta AI is invisible to every legacy SEO tool
Discovery on Instagram and WhatsApp now runs through Meta AI — but no rank tracker measures it.
Consumer-led queries don't map to Google keyword research
Meta AI users ask different questions, with different intent shapes, than Google searchers.
Brand mentions on social don't equal Meta AI citations
Being talked about on Instagram doesn't mean Meta AI cites you when asked.
How WriteWorks optimises for Meta AI
Track every prompt across Llama-powered surfaces, score every draft for citation-readiness, close the loop.
Track every prompt on Meta AI
Register the prompts your buyers ask inside Meta's surfaces. WriteWorks sweeps Meta AI for each, captures the answer, cited URLs, and competitor citations.
Per-prompt Meta AI citation history
Daily snapshots so you can correlate content and social activity with Meta AI citation lift.
AI Search lens scores Meta-AI-readiness
Live scoring tuned for the structural and source signals Meta AI rewards when picking citations.
Citing-pages reverse report
Pivot from a URL to every Meta AI prompt that cited it.
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, surfaces in ChatGPT and Perplexity within weeks, and ties straight back to pipeline. It's the first time we've measured AI search as a real channel.”
Core capabilities
Everything you need to instrument Meta AI citations.
Prompt registry
Up to 500 tracked prompts on Business.
Per-engine citation history
Daily Meta AI citation snapshots retained for trend analysis.
AI Search optimisation lens
Live scoring tuned for citation-readiness across LLMs including Meta AI.
Citing-pages report
Reverse view: which URLs are cited, by Meta AI, for which prompts.
Competitor SoV
Head-to-head Meta AI citation share against up to 10 competitors per brand.
What changes when Meta AI is tracked
Measured savings on Meta AI visibility analysis.
What's included
Every Meta AI capability inside WriteWorks.
Built for closed-loop teams
Consumer brand, social-led growth, PMM.
Consumer brand teams
Track how Meta AI describes your product on Instagram, WhatsApp, and Messenger.
Social-led growth teams
Tie Meta AI citation lift to content + social campaigns.
PMMs running social discovery
Track competitor SoV on Meta AI as a real channel.
“WriteWorks turned AI search from a black box into our most measurable growth channel. We can show the board exactly how many citations we earned and how much pipeline they sourced.”
Read the full storyFrequently asked questions
Everything teams typically ask before getting started.
How does WriteWorks track Meta AI citations?+
Does Meta AI behave like Google or ChatGPT?+
How do I improve my Meta AI citation rate?+
Keep exploring
Related solutions, adjacent use cases, and platform features.
The Meta AI optimisation platform
Track every Meta AI prompt that matters, see who gets cited, and ship the content that turns the citation around.