Meta AI optimisation

The Meta AI optimisation platform

Meta AI runs across Instagram, WhatsApp, Messenger, and Facebook, a discovery surface most stacks ignore. WriteWorks tracks every Meta AI prompt: cited URLs, share of voice, and sentiment across personas and 23+ regions with a 24-hour refresh, then scores each draft.

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The challenge

Why brands stay invisible on Meta AI

The instrumentation gaps that stop teams from seeing Meta AI answers.

Meta AI is invisible to every legacy SEO tool

Discovery on Instagram and WhatsApp now runs through Meta AI, but no rank tracker measures it.

Consumer-led queries don't map to Google keyword research

Meta AI users ask different questions, with different intent shapes, than Google searchers.

Brand mentions on social don't equal Meta AI citations

Being talked about on Instagram doesn't mean Meta AI cites you when asked.

Coverage is uneven across engines

Winning the answer on one assistant says nothing about the other nine your buyers actually ask.

The solution

How WriteWorks optimises for Meta AI

Track every prompt across Llama-powered surfaces, score every draft for citation-readiness, close the loop.

Register the prompts your buyers ask inside Meta's surfaces. WriteWorks runs across Meta AI for each, captures the answer, cited URLs, and competitor citations.

◆How WriteWorks optimises for Meta AILIVE
Capabilities

Core capabilities

Everything you need to instrument Meta AI citations.

Prompt registry

Up to 500 tracked prompts on Business.

Per-engine citation history

Daily Meta AI citation snapshots retained for trend analysis.

AI Search optimisation lens

Live scoring tuned for citation-readiness across LLMs including Meta AI.

Citing-pages report

Reverse view: which URLs are cited, by Meta AI, for which prompts.

Competitor SoV

Head-to-head Meta AI citation share against up to 10 competitors per brand.

Time savings

What changes when Meta AI is tracked

Measured savings on Meta AI visibility analysis.

TaskBeforeWith WriteWorksTime saved
See if Meta AI cites you for a promptManual Meta AI queriesLive citation list per tracked promptBuilt-in
Track Meta AI citation historyUntrackedDay-by-day, up-to-24h refreshContinuous
Score a draft for Meta AI citation-readinessGuessworkLive AI Search lensBuilt-in
Included

What's included

Every Meta AI capability inside WriteWorks.

Meta AI included in 8-engine prompt tracking
Per-prompt citation list with answer-text context
Day-by-day Meta AI citation history
AI Search lens scoring for Meta-AI-readiness
Citing-pages reverse report
Competitor citation tracking on Meta AI
Built for

Built for closed-loop teams

Consumer brand, social-led growth, PMM.

Consumer brand teams

Track how Meta AI describes your product on Instagram, WhatsApp, and Messenger.

Social-led growth teams

Tie Meta AI citation lift to content + social campaigns.

PMMs running social discovery

Track competitor SoV on Meta AI as a real channel.

FAQ

Frequently asked questions

How does WriteWorks track Meta AI citations?
Meta AI is one of the 8 AI engines WriteWorks runs every tracked prompt. We capture the answer text, cited URLs, your position, and the run timestamp on a 24-hour refresh.
Does Meta AI behave like Google or ChatGPT?
Meta AI is closer to a conversational assistant inside Meta's apps. The AI Search lens scores citation-readiness in a way that maps across all 8 AI engines, including Meta AI.
How do I improve my Meta AI citation rate?
Use the AI Search optimisation lens to score every draft for extractability, prompt alignment, citation-readiness, and entity clarity, the signals Meta AI reaches for.

The Meta AI optimisation platform

Track every Meta AI prompt that matters, see who gets cited and in what tone, and engineer the content that wins the answer.

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