Content structure for AI

Content structure for AI: find the pages that answer too late

AI engines lift the passage directly under a heading. A page that asks a question in its title and answers it three paragraphs down is quoted less than one that answers straight away. WriteWorks checks the structure of every published page in its crawl: one H1, headings in order, an opening paragraph that answers the title's question, and the schema that page type should carry.

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How to fix this page for an article: no answer-first structure, because headings skip from h2 to h4 and the first paragraph doesn't answer the title's question, then the missing Article schema, each with the steps, what to aim for and how to check (sample data).How to fix this page for an article: no answer-first structure, because headings skip from h2 to h4 and the first paragraph doesn't answer the title's question, then the missing Article schema, each with the steps, what to aim for and how to check (sample data).

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SCSam Cartersam@example.com
WRITEWORKS
Measure/AI discoverability
Search brands, prompts, competitors…⌘K
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1.2M (62%) leftAsk AI
The challenge

Why good content still gets passed over

Late answers, drifting headings and no statement of type.

Answers buried under the intro

Articles that warm up for three paragraphs before answering their own headline give AI engines nothing clean to extract from the top of the page.

Heading structure drifts

A missing H1, two H1s from a theme, or an H2 that jumps straight to H4 blurs which passage belongs to which question.

Editors score drafts, not the live site

Draft checks help new content. They say nothing about the hundreds of published articles and FAQs written before anyone thought about AI search.

Structure without a statement of type

A well-structured FAQ page without FAQPage schema still leaves engines to infer that the headings are questions and the paragraphs are answers.

The solution

How the content structure check works

One H1, headings in order, answer first, the right schema.

Every crawled page except the homepage is checked for a single H1. No H1, or several, is reported with the count, so you can trace it to the template.

◆How the content structure check worksLIVE
WriteWorks AI discoverability: pages without answer-first structure. Close-up: Issue header, controls and the affected pages with evidence (sample data).WriteWorks AI discoverability: pages without answer-first structure. Close-up: Issue header, controls and the affected pages with evidence (sample data).
Success story

What real brands fixed with WriteWorks

What each brand fixed, measured before and after with the same audit, in their own words.

Job pages AI can read 5% → 100%

“Our job pages used to reach AI crawlers as a "Loading jobs..." placeholder. One rendering fix later, the share AI crawlers can read has gone from 5% to 100%, and every job page now names itself with a proper heading.”

GT
GoTeachingJobs teamRead the GoTeachingJobs success story
Capabilities

Content structure for AI, checked

Part of the machine readability pillar.

Answer-first check

Question titles answered in the opening paragraph, or flagged.

H1 check

Exactly one H1 on every page except the homepage.

Heading order

Skipped levels listed on articles and FAQs.

Page-type schema

Product, Article, FAQPage, ItemList and Organization expected by type.

Evidence per page

The exact problem: no H1, 2 H1s, h2 to h4, or a late answer.

Rewrite in the editor

Open a flagged page in the content editor to fix the opening.

Time savings

What changes

From reading pages one by one to a ranked queue.

TaskBeforeWith WriteWorksTime saved
Find articles that answer lateRead them one by oneFlagged across the whole crawlDays of review
Fix heading structureInspect the DOM per templateProblems listed per pagePer template
Rewrite an openingCopy it into a docOpen the page in the editorThe copy and paste
Check FAQ markupView sourceMissing FAQPage flaggedPer page
Included

What's included

Every structure check in the crawl.

No answer-first structure check on every crawl
Exactly one H1 expected on every page except the homepage
Skipped heading levels listed on articles and FAQs
Question-shaped H1s checked for an answer in the opening paragraph
The first 100 words of the opening compared with the question's key terms
Product or SoftwareApplication expected on product pages
Article schema expected on articles, FAQPage on FAQs
ItemList expected on category pages, Organization on the homepage
Page-type overrides when the classifier gets a page wrong
Evidence column showing the exact problem per page
Rewrite a flagged page in the content editor
Part of machine readability, worth 30% of the score
Built for

Who uses it

Anyone who owns the published pages AI search quotes.

Content teams

The published articles and FAQs that need a clearer opening.

SEO leads

Content structure for AI search, measured across the site rather than per draft.

Developers

Template-level H1 and heading-order problems, with the pages affected.

Editors

A queue of pages to rewrite, each with the problem stated.

Featured story

“We're a booking marketplace, so listings are everything. Since the fixes, pages fully readable without JavaScript went from 84% to 98%, our sitemap dates finally mean something, and our full llms.txt file is real. Over a third of our audited category pages now list their businesses as structured data, with the remaining markets up next.”

Fhresh team

Read the full story
72% → 98%
Pages answering crawlers in under 0.8 s
84% → 98%
Pages fully readable without JavaScript
29% → 58%
Key pages with the schema AI expects
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

What is content structure for AI?+
Content structure for AI is how a page is laid out for extraction: one clear H1, headings in a logical order, and each question answered directly under the heading that asks it. AI engines tend to quote the passage right under a heading, so a page that answers early is easier to cite than one that answers late.
What is answer-first content?+
Answer-first content puts the answer to the page's question in the first sentence or two, then expands. WriteWorks checks it on articles and FAQs whose H1 is a question: the first paragraph has to answer it, sharing the question's key terms within its first 100 words.
Is this an LLM readability score?+
No, and that is deliberate. It doesn't score reading level or style. It checks structure that large language models rely on when they extract passages: a single H1, headings in order and an opening that answers. For scoring a draft as you write, use the content editor's Search review.
Which pages are checked?+
The H1 check applies to every crawled page except the homepage. Heading order and the answer-first check apply to articles and FAQ pages, where passage extraction matters most. Page types come from the crawl's classifier, and you can override any page's type in settings.
How does schema relate to content structure?+
Schema states what the structure means. FAQPage tells an engine the headings are questions and the paragraphs are answers; Article says who wrote it and when; ItemList says which items a category page lists. The crawl expects the schema that matches each page type and flags pages without it.
How do I fix a flagged page?+
Use one H1, keep headings in order, and answer the title's question in the first one or two sentences before expanding. Select a single flagged page and choose Rewrite in editor to open it in the content editor, or copy the page's fix brief for whoever owns the template.
Expected schema by page type

The structure each page type should state

Product pages

Product, or SoftwareApplication with SaaS mode on.

Articles

Article, BlogPosting or NewsArticle, plus a current dateModified.

FAQ pages

FAQPage, with each visible question and answer marked up.

Category pages

ItemList or CollectionPage, so the listed items are stated.

Check your schema
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Hub

Other AI discoverability checks

Fix it

Find the pages that answer too late

Headings, openings and page-type schema checked on every published page, inside the AI discoverability audit.

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