Based on what buyers actually ask
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Client Reporting
Client reporting that proves the retainer, every month
WriteWorks gives agencies and multi-brand teams client-ready reports on SEO and AI search: per-client decks built from each client's own data, commentary written in plain language for a non-technical reader, and scheduled email delivery with the PDF attached.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why agency reporting takes so long
Rebuilds per client, missing AI search data and reports clients can't read.
Agency reporting doesn't scale
Every client means another deck rebuilt each month. Add ten clients and reporting becomes a role, not a task.
Clients ask about AI search
Clients want to know if ChatGPT and Perplexity recommend them. Without that data, the retainer is hard to defend.
Technical numbers, non-technical readers
A client needs to know what changed and what happens next, not a wall of metrics and acronyms.
Pages are built for links, not answers
Content written to rank in blue links rarely carries the structure an assistant needs to quote it directly.
The solution
How client reporting works in WriteWorks
Reusable decks, AI search data and commentary written for clients.
Build a client report once, duplicate it into each client organisation, and every copy resolves against that client's own connected data.
Visibility, share of voice, citations and competitor gaps sit next to Search Console and GA4, so the report shows the full picture of discovery.
The AI commentary block has a client tone that explains what the numbers mean for the business, avoids jargon and expands acronyms.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
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Capabilities
Client reporting capabilities
Everything an agency needs at month-end.
Full-funnel agency report
AI search, organic search, traffic and conversions in one client deck.
Monthly AI visibility report
The standard client month-end for AI search.
Client-tone commentary
Plain-language analysis drawn only from the slide's numbers.
Scheduled delivery
Email clients weekly, monthly or quarterly with an intro and PDF.
Delivery history
Per-recipient outcomes for every send.
Competitor targeting
Point a card at a client's named competitor domain.
Time savings
What changes
From a reporting role to a scheduled task.
TaskBeforeWith WriteWorksTime saved
Report to ten clientsTen decks rebuilt by handOne deck duplicated per clientPer-client rebuild
Explain the month to a clientWrite a summary per clientClient-tone AI commentaryWriting time
Show a client was sent itDig through emailDelivery historyBack and forth
Included
What's included
Every client reporting feature.
Client report templates, including Full-funnel agency report and QBR
Per-client organisations with their own data
Client-tone AI commentary
Scheduled email delivery to external recipients
PDF and PowerPoint export
Delivery history per recipient
Built for
Who it's for
Agencies and teams managing more than one brand.
SEO agencies
A client reporting tool that covers rankings and AI search.
Content and digital agencies
Agency reporting that ties content output to visibility.
Multi-brand teams
Consistent reports across every brand in the portfolio.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is client reporting?+
Client reporting is how an agency shows a client what was done and what it achieved. For SEO and AI search, that means performance against last period, the reasons behind it, and the next steps, delivered on a predictable schedule.
What should an agency reporting tool do?+
Pull each client's data automatically, let you reuse a report layout across clients, explain the numbers in plain language and send reports on schedule. WriteWorks does all four and adds AI search visibility.
Do clients need a WriteWorks login?+
No. Scheduled reports are emailed to the recipients you list, with the PDF attached. You can also export a PDF or PowerPoint file to send yourself.
Can I report on a client's competitors?+
Yes. Competitor widgets show share of voice, trend and gaps against each client's tracked rivals, and individual cards can target a named competitor domain.
How do I keep each client's data separate?+
Each client sits in its own organisation with its own connected data, so a report resolves only against that client's sources.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Make client reporting the easy part of the retainer
Client-ready SEO and AI search decks, written for the client and delivered on schedule.