Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Report Builder
A report builder for SEO and AI search, slide by slide
The WriteWorks report builder is a drag-and-drop canvas of 16:9 slides. Pull widgets from AI visibility, citations, competitors, AI crawlers, Search Console, GA4, Ahrefs, content and keywords, arrange them on the grid, and present or export the deck when it's ready.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why reporting tools get in the way
Fixed layouts, scattered data and charts with no explanation.
SEO reporting tools lock the layout
Many SEO reporting tools give you fixed report pages. When a client wants a different view, you're back to screenshots and slides.
Data lives in too many places
Search Console, GA4, Ahrefs and AI visibility each have their own interface. Combining them into one story is a manual export job.
Charts without context
A report full of charts still needs someone to explain what moved and why before it's useful to the reader.
Third parties hold the citation
Roundups, reviews and forums are quoted ahead of your own pages, and nothing tells you which source displaced you.
The solution
How the report builder works
Widgets, slides and commentary on one canvas.
Search the widget catalogue, drop a card onto the slide, resize it and switch chart type. Duplicate slides and whole reports to reuse a layout.
Mix AI visibility, citations, competitors, AI crawlers, Search Console, GA4, Ahrefs, content, keyword and opportunity widgets on the same slide.
Add an AI commentary block and it writes analyst-style commentary using only the figures on that slide, in an executive, analyst or client tone.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
Report builder capabilities
The controls behind every slide.
Widget catalogue
99 widgets: KPI rows, trends, tables, donuts, heatmaps, funnels and layout blocks.
Per-card controls
Date range, previous-period comparison and a competitor domain to target.
Scope and filters
Segments, tags and scope rules to narrow a report to the right slice.
My reports
A list of your reports with duplicate report and duplicate slide.
Share with teammates
Give members of your organisation access to a report.
Export and present
PDF and PPTX for the deck, PNG and CSV per card, plus present mode.
Time savings
What changes
From screenshots to a live, editable deck.
TaskBeforeWith WriteWorksTime saved
Build a custom client reportExports, screenshots and a slide toolDrag widgets onto slidesThe copy and paste
Combine Search Console and AI searchTwo tools, two decksOne slide with bothA second report
Write the summaryDraft it by hand each monthAI commentary from the slide's numbersWriting time
Included
What's included
Everything in the report builder.
Drag-and-drop 16:9 slide canvas
99 widgets across AI search, Search Console, GA4, Ahrefs and more
Per-card date ranges, comparisons and competitor targeting
AI commentary block in three tones
Duplicate reports and slides
PDF, PPTX, PNG and CSV export
Built for
Who it's for
Anyone who reports on search and AI visibility.
SEO specialists
A flexible SEO reporting tool for the exact views you need.
Marketing teams
A marketing reporting tool that combines search, analytics and AI visibility.
Agencies
Build a deck once, duplicate it per client organisation.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is a report builder?+
A report builder lets you assemble a report from data widgets rather than a fixed layout. In WriteWorks you drag widgets onto 16:9 slides, each connected to live data, and the result can be presented or exported.
What makes a good SEO reporting tool?+
It should pull data from the sources you already use, let you shape the report for each audience, explain the movement, and deliver on a schedule. WriteWorks also reports AI search visibility and citations, which most SEO reporting tools don't cover.
Which data sources does the report builder support?+
AI visibility, citations, competitors, AI crawlers, Google Search Console, Google Analytics 4, Ahrefs, content, keywords and prompts, and opportunities, plus layout blocks for headings, text, images and AI commentary.
Can I compare periods?+
Yes. Each card has its own date range and can be compared against a previous period, so one slide can show this month against last month while another shows the quarter.
Do I have to start from scratch?+
No. You can start from one of 17 templates, ask the AI report builder to draft a deck from a prompt, or start with a blank report.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Build your next report on a drag-and-drop canvas
99 widgets across search, analytics and AI visibility, arranged on slides you can present, schedule and export.