Based on what buyers actually ask
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Agent analytics
Agent analytics for the AI visiting your site
Web analytics was built for people. A growing share of the requests reaching your site come from AI crawlers and agents, and the people they send. WriteWorks agent analytics measures both sides: which AI bots read which pages and why, and how many humans arrive from AI answers.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why agent traffic goes unmeasured
Analytics built for people throws away the AI.
Standard analytics filters AI out
GA4 and similar tools discard bots and depend on JavaScript most AI crawlers never run. The traffic that decides whether AI engines can cite you is the traffic your analytics deletes.
Bots and humans are measured in different places
Crawler hits sit in server logs, AI referrals sit in your web analytics, and nobody joins them. You cannot see that a page ChatGPT reads every day also sends you visitors.
Raw counts without meaning
A total of AI bot requests is not a metric. Without knowing whether a visit was for training, indexing or a live answer, you cannot act on it.
Pages are built for links, not answers
Content written to rank in blue links rarely carries the structure an assistant needs to quote it directly.
The solution
How WriteWorks agent analytics works
Bots and humans from AI, measured in one place.
AI citation crawls, AI training crawls, human visitors referred by AI and the share of your traffic that comes from AI, broken down by platform, bot type and top pages, with period comparison over 7, 30 or 90 days or a custom range.
Every request is resolved to the engine behind it and classified as citation, indexing or training, with a per-platform view showing each engine's individual user agents.
Add the browser snippet and WriteWorks counts real people arriving from AI answers, split by engine, so crawl activity and referred traffic sit side by side.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Agent analytics views
Five views from overview to raw logs.
Overview dashboard
Citation crawls, training crawls, AI-referred humans and % of traffic from AI.
Pages view
Pages ranked by crawler activity, with per-page drill-down by intent.
Bot visits view
Visits by platform and by intent, with a per-platform breakdown.
Human visits view
People referred by each AI engine.
Live logs
Raw request stream, live mode, path filter, pagination and CSV export.
Reports, MCP and Ask AI
Crawler data in scheduled reports, the MCP server and Ask AI.
Time savings
What changes with agent analytics
AI traffic becomes a reportable channel.
TaskBeforeWith WriteWorksTime saved
Measure AI agent trafficNot measured at allDedicated agent analytics dashboardNew visibility
Report AI traffic to leadershipScreenshots of log queriesAI crawler and agent traffic report templateHours per report
Answer a quick question about botsAsk an engineerAsk AI in WriteWorksSame-minute answer
Included
What's included
Every part of agent analytics.
Overview, Pages, Bot visits, Human visits and Logs views
Bot classification by citation, indexing and training intent
AI-referred human visits by engine
Period comparison on every metric
AI crawler and agent traffic report template plus 10 crawler widgets
Available through the MCP server and Ask AI
Built for
Who uses agent analytics
Growth, SEO and agency teams.
Marketing and growth leaders
AI as a measurable channel: the bots that read you and the people they send.
Technical SEO
Crawl-level detail by engine, intent and page.
Agencies
Agent analytics per client workspace, in scheduled client reports.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is agent analytics?+
Agent analytics is the measurement of AI crawlers and agents visiting a website: which bots arrive, which pages they read, what they are fetching for, and how many human visitors AI answers send in return. It fills the gap left by web analytics tools that filter bots out.
How is agent analytics different from Google Analytics?+
Google Analytics measures people through a JavaScript tag and excludes bots. Agent analytics reads server-side request data, so it sees the AI crawlers that never run your tags, and it can still count AI-referred humans with a browser snippet.
How do I set up agent analytics?+
WriteWorks detects your host and suggests a method: a Vercel log drain, a Cloudflare Worker or Logpush job, a Netlify log drain, Fastly logging, Amazon CloudFront, Akamai DataStream, the WordPress plugin, or a Next.js, Express or Nginx snippet.
Does WriteWorks track AI agents that browse on a user's behalf?+
Yes, where they identify themselves. OAI-Operator is classified as AI Assistant, ChatGPT-User as AI Citation, and requests signed with a Web Bot Auth Signature-Agent header are recorded as signed agents.
Which plans include agent analytics?+
Agent analytics is on the Growth and Enterprise plans and on agency plans. It is not included on Starter.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Measure the AI visiting your site
Bot visits by engine and intent, AI-referred humans, top pages and live logs, all in one agent analytics dashboard.