Based on what buyers actually ask
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AI bot traffic by intent
AI bot traffic, split by what each bot came for
Not all bot traffic is equal. A bot fetching your page to answer a live question, one indexing it for an AI search engine and one collecting text for model training are three different signals. WriteWorks splits your AI bot traffic by intent, engine and page.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why bot traffic needs a second look
Some of it now decides whether AI cites you.
Bot traffic is treated as noise
Most analytics setups exist to remove bot traffic. That made sense when bots were scrapers and spam. Now some of those bots decide whether your brand appears in AI answers.
One AI bot total hides the story
A rise in AI bot traffic might be a training crawler bulk-collecting your archive, or citation fetches growing because AI engines use you as a source. The total looks the same either way.
No sense of which engines matter
Without a per-engine split you cannot tell whether OpenAI, Anthropic, Perplexity or Google accounts for the activity, or which way each is trending.
Mentions never reach the pipeline
Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.
The solution
How WriteWorks splits AI bot traffic
By intent, by engine, and in context.
WriteWorks classifies every AI bot request as citation, indexing or training, and shows each as its own trend line, so a rise in citation fetches never hides behind training volume.
Requests are resolved to the platform behind them. The per-platform view lists each engine's user agents with real visit counts, so you see exactly which bots drive the numbers.
The overview sets AI bot traffic beside human visitors referred by AI and the percentage of your traffic that comes from AI, so you can see the whole channel.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
AI bot traffic capabilities
Each intent measured on its own.
Citation crawls
Fetches tied to live AI answers, trended over time.
Indexing crawls
Bots building the indexes AI search draws on.
Training crawls
Collection for future models, kept apart from the rest.
Platform breakdown
Bot traffic by engine with per-agent counts.
Top pages by intent
Which URLs attract each kind of bot.
Period comparison
Every metric against the previous period.
Time savings
What changes
From noise to a channel signal.
TaskBeforeWith WriteWorksTime saved
Separate useful bot traffic from collectionOne bot totalCitation, indexing and training linesAutomatic
See which engine drives AI bot trafficRead user agents by handPer-platform viewInstant
Included
What's included
The bot traffic view inside AI crawler intelligence.
AI bot traffic split by citation, indexing and training
Per-platform view with per-agent visit counts
Top pages by bot intent
AI-referred human visitors alongside bot traffic
Share of traffic from AI
Period comparison and custom ranges
Built for
Who uses it
SEO, growth and publishing teams.
Technical SEO
AI bot traffic with intent attached, ready to act on.
Growth leaders
Citation crawls as an early indicator of AI visibility.
Publishers
Quantify how much of your bot traffic is training collection.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is bot traffic?+
Bot traffic is any request to your site made by automated software rather than a person: search engine crawlers, AI crawlers, monitoring tools and scrapers. AI bot traffic is the subset sent by AI companies such as OpenAI, Anthropic, Perplexity and Google.
Is AI bot traffic good or bad?+
It depends on the intent. Citation and indexing bots are how AI engines find and use your pages in answers, which you usually want. Training bots collect content for future models, which is a policy decision. Splitting by intent is what makes the question answerable.
How does WriteWorks classify AI bot traffic?+
Each request is matched against a registry of 27 named AI crawler signatures, resolved to one of 15 platforms, and assigned a bot type such as AI Citation, AI Indexing or AI Training.
Why doesn't AI bot traffic show in Google Analytics?+
Google Analytics relies on a JavaScript tag and excludes known bots. AI crawlers generally do not run JavaScript, so their visits only appear in server-side data, which is what WriteWorks reads.
Which plans include AI bot traffic analytics?+
Growth and Enterprise plans and agency plans. It is not part of Starter.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
See what your AI bot traffic is for
Citation, indexing and training traffic, by engine and by page, with period comparison.