GEO score

A GEO score you can explain, defend and move

A GEO score is only useful if you can see what it is made of. The WriteWorks GEO score is an AI readiness score for your whole site, from 0 to 100, built from four weighted pillars and every indexable page in the latest crawl. Each point lost traces back to a named issue on a named page, so the score tells you what to fix as well as where you stand.

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The score trend across eight weekly crawls, with the overall score and a line for each pillar (sample data).The score trend across eight weekly crawls, with the overall score and a line for each pillar (sample data).

Connects to the tools your team already uses

The platform

See WriteWorks in Action

This is the working product, not a mockup: the same visibility scores, briefs and published content your team would be looking at. Start a free trial and point it at your own domain, or take the tour of what sits behind the screen.

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SCSam Cartersam@example.com
WRITEWORKS
Measure/AI discoverability
Search brands, prompts, competitors…⌘K
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AI discoverability
How well your indexable pages can be accessed, understood and cited by AI search tools. Click any card for the detail behind it.
The challenge

Why most AI scores don't help

A number is only useful if you can trace it.

Scores nobody can explain

A single number from a black box is hard to act on and harder to defend when it drops.

Every page counted the same

An averaged score lets a hundred tag pages outweigh the five pages that earn your traffic.

Size rewarded over progress

Scores that count raw traffic or citations favour big brands and barely move when a smaller site improves.

Fixes go unverified

Content ships and the task closes, but nobody re-checks whether the answer itself actually changed.

The solution

How the AI readiness score is built

Pillars, page weights, your own baseline and one cap.

Bot access counts for 35%, machine readability for 30%, freshness signals for 15% and AI search performance for 20%. A pillar with nothing to measure yet is left out and the others re-balance, rather than scoring you zero for missing data.

◆How the AI readiness score is builtLIVE
WriteWorks AI discoverability score. Close-up: The gauge and the four pillar score cards (sample data).WriteWorks AI discoverability score. Close-up: The gauge and the four pillar score cards (sample data).
Success story

What real brands fixed with WriteWorks

What each brand fixed, measured before and after with the same audit, in their own words.

Substantial directory pages 0% → 100%

“Not one of our influencer directory pages reached 200 words. Now 100% of them do, and the share of pages carrying schema jumped from 39% to 99%.”

KL
Kleepa teamRead the Kleepa success story
Capabilities

Reading the score

Bands, pillars, top issues and history.

Score bands

Poor (0 to 49), Needs work (50 to 69), Good (70 to 89), Excellent (90 to 100).

Pillar cards

Each pillar's score beside the overall gauge.

Top issues

Ranked by pages affected multiplied by points lost.

Score history

The last 10 crawls on the overview, and any past crawl to view.

Re-score without re-crawling

Turn a check off or correct a page type and the score updates.

Score on the home dashboard

Beside AI visibility, with a link to the full report.

Time savings

What changes

A score that comes with its own explanation.

TaskBeforeWith WriteWorksTime saved
Explain a score dropGuessPillar changes and new issues, crawl to crawlThe meeting
Pick what to fix to raise the scoreFix whatever is loudestTop issues by pages affected and points lostEffort
Report AI readinessBuild a slideReady-made report with PDF exportHours
Included

What's in the score

Every rule that shapes the number.

0 to 100 GEO score for the whole site
Bot access 35%, machine readability 30%, freshness 15%, AI search performance 20%
Pages weighted by 28-day search clicks
Pillars without data left out, weights re-balanced
Capped at 40 when most pages are blocked from AI search bots
AI search performance scored against your own 90-day best
Bands: Poor, Needs work, Good, Excellent
History across crawls, plus audit comparison
Built for

Who uses it

Anyone asked whether the site is ready for AI search.

Marketing leads

One AI readiness score to track, with the reasons it moves.

SEO teams

A score that maps directly onto a fix list.

Agencies

The same score, built the same way, for every client site.

Featured story

“We advise SaaS brands on AI search, so having every page of our own site built on request was a little awkward. We switched to cache-friendly HTML, cleaned up the heading order, repaired our broken FAQ blocks and trimmed the sitemap. On the re-audit, 87% of pages came straight from cache, up from 0%, and every guide was in heading order. Some of our insight articles are still slow, and they're next.”

Surge45 team

Read the full story
0% → 87%
Pages served from cache
2.5x
Faster median server response to crawlers
32% → 100%
Guides and FAQs with a clean heading structure
FAQ

Frequently asked questions

Everything teams typically ask before getting started.

What is a GEO score?+
A GEO score rates how ready a website is for generative engines, the AI tools that answer questions and cite sources. In WriteWorks it is the AI discoverability score: a 0 to 100 measure of whether AI search can access, read and cite your indexable pages, built from a crawl of your own site.
What is an AI readiness score?+
It is the same number seen from the other side: how ready your site is to be used by AI search. WriteWorks calls it the AI readiness score on the overview, and breaks it into bot access, machine readability, freshness signals and AI search performance.
What is a good GEO score?+
70 to 89 is Good and 90 or above is Excellent. 50 to 69 is Needs work and below 50 is Poor. The bands matter less than the direction: compare audits shows which issues were resolved between crawls and how each pillar moved.
Why did my score drop?+
Open the overview or compare the latest crawl with the previous one. Score changes come from new issues, regressions on existing pages, pages added to the crawl, changes in AI search performance or, if most pages became blocked from AI search bots, the 40-point cap.
Is this the same as the content score for live pages?+
No. The content score for live pages rates the content of one published page on request. The GEO score is site-wide and crawl-based, covering technical access, structure and freshness as well as performance.
Does the score include whether AI engines mention my brand?+
Partly. The AI search performance pillar uses your visibility in tracked AI answers, along with AI referrals and AI bot hits, each against your own recent best. The full picture of what engines say about you lives in AI visibility tracking.
The four pillars

What each pillar measures

Bot access (35%)

Can AI search bots fetch and read the page without running JavaScript?

Audit bot access

Machine readability (30%)

Schema for the page type, valid markup and an answer-first structure.

Check schema

Freshness signals (15%)

dateModified, sitemap lastmod and IndexNow for changed pages.

About IndexNow

AI search performance (20%)

Visibility, AI referrals and AI bot hits against your own best.

AI visibility tracking
Explore more

Keep exploring

Related solutions, adjacent use cases, and platform features.

Hub

What feeds the score

Related

Find out your GEO score

Add your website and WriteWorks crawls it within a day, then shows the score, the pillars and the issues behind every point.

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