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AI Share of Voice Report
An AI share of voice report your leadership will read
WriteWorks tracks how often AI engines name you against your competitors. The Competitive landscape template turns that tracking into a report: share of voice against the market, how it moved, the prompts where rivals win and you don't appear, and an analyst commentary on what changed.
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Claude and MCP clients The challenge
Why share of voice rarely reaches leadership
Data stuck in a tool, numbers without context and no view of AI answers.
Share of voice lives in a tracking screen
The data exists, but leadership won't log into a tool. Someone has to turn it into a report each month.
A single number hides the story
A share of voice figure without its trend, the rival gaining on you and the prompts you're losing doesn't lead to a decision.
Classic share of voice tools miss AI answers
Most share of voice tools measure ads, social or search rankings. They don't show which brands AI assistants recommend.
Mentions never reach the pipeline
Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.
The solution
How the share of voice report works
Two slides: where you stand and where you're losing.
A share of voice donut against the tracked set, a visibility trend for you and each rival, a competitor leaderboard and analyst commentary on the movement.
A table of prompts where rivals appear and you don't, the brands AI engines name most in your category, and visibility by topic.
Schedule it monthly to leadership, export it as PDF or PowerPoint, or drop the share of voice widgets into a wider QBR deck.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“We retired three legacy tools and rebuilt our motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
JK
Capabilities
What's in the report
The widgets in the Competitive landscape template.
Share of voice donut
Your share of AI mentions against tracked competitors.
Competitor visibility trend
How you and each rival moved over the period.
Competitor leaderboard
Ranked visibility across the tracked set.
Prompt gaps
The prompts where competitors win and you don't appear.
Top brands named
The brands AI engines mention most in your category.
Analyst commentary
Written only from the numbers on the slide.
Time savings
What changes
From screenshots to a scheduled competitive report.
TaskBeforeWith WriteWorksTime saved
Report share of voice to leadershipScreenshots from a tracking toolCompetitive landscape templateThe rebuild
Find where rivals winRead AI answers one by onePrompt gaps tableManual review
Included
What's included
Everything in the AI share of voice report.
Competitive landscape report template
AI share of voice against tracked competitors
Competitor visibility trend and leaderboard
Prompt gaps and top brands named
Analyst AI commentary
PDF, PPTX export and scheduled delivery
Built for
Who it's for
The people who need the competitive picture.
Marketing leaders
A competitive view of AI search to take into strategy meetings.
Brand and comms teams
A share of voice report that covers AI assistants, not just media.
Agencies
Competitor benchmarking for client reviews.
Featured story
Keepa
“We closed the share-of-voice gap across every major engine. Our content team now ships citation-ready by default, and we have the proof to show it.”
Read the full story10+ AI platforms
One closed loop
Citation gap
Diagnosed and closed
Precision
Not just presence
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is AI share of voice?+
AI share of voice is your share of brand mentions in AI-generated answers compared with your competitors, for the prompts that matter in your category. WriteWorks measures it across 10+ AI platforms.
What goes into a share of voice report?+
Your share against the competitive set, how it moved over the period, which rivals gained, and where you're missing. The Competitive landscape template covers each of these on two slides with written commentary.
How is this different from competitor tracking?+
Competitor tracking is where WriteWorks measures your rivals day to day. This report packages that data for people who won't open the tracking screens, with commentary and scheduled delivery.
Is WriteWorks a share of voice tool for AI search?+
Yes. WriteWorks tracks how often AI engines mention your brand and your competitors, and reports the share. It does not measure ad or social share of voice.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Put AI share of voice in front of the people who decide
The Competitive landscape report: your share, your rivals, the prompts you're losing and what changed.