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Brand kits
An AI brand kit for every voice your brand speaks in
One brand rarely has one voice. A product line, a sub-brand or a campaign each needs its own tone, rules and examples. WriteWorks keeps an AI brand kit for each one in Context, and every AI feature writes with the default kit unless you pick another. Choose the kit in the editor, or in an automation's Use brand kit step, and the draft is written in that kit's voice.
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WRITEWORKS
Context/Brand kits
Search brands, prompts, competitors…⌘K
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The challenge
Why one brand profile isn't enough
Sub-brands, products and campaigns don't all sound the same.
One voice for everything
A single brand profile forces the enterprise product, the consumer app and the seasonal campaign to sound the same.
Rules repeated in every prompt
Without a saved kit, writers paste the same do's, don'ts and sample copy into prompt after prompt, and drift when they forget.
Visual identity lives elsewhere
Logos, colours and fonts sit in a design file the AI never sees.
Mentions never reach the pipeline
Brand mentions inside AI answers rarely surface in analytics, so the work can't be tied back to revenue.
The solution
How brand kits work
Save a kit, set a default, pick a kit where you write.
Each brand kit holds a name and description, voice and tone (how this brand sounds), guidelines (rules the AI should always follow), do and don't lists, sample copy the AI uses as a style reference, and a visual identity with a logo, colours and fonts.
The default kit is built from your brand profile when you start, so every AI feature has a voice from day one. Add more kits alongside it; at least one is always kept.
In the editor, the brand kit menu shows which kit the AI is writing in and lets you switch. In automations, a Use brand kit step sets the kit for that run.
AI Auto-fill drafts every empty field from your website and marks each one as drafted by AI for review. Nothing you've written is overwritten. Owners and admins can run it, and it uses AI tokens from your plan.
Success story
What real brands fixed with WriteWorks
What each brand fixed, measured before and after with the same audit, in their own words.
“Our job pages used to reach AI crawlers as a "Loading jobs..." placeholder. One rendering fix later, the share AI crawlers can read has gone from 5% to 100%, and every job page now names itself with a proper heading.”
GT
Capabilities
What's in a brand kit
Everything the AI reads before it writes.
Voice and tone
How this brand, product or campaign sounds.
Guidelines
Rules the AI should always follow.
Do and don't lists
The phrases and habits to use and avoid.
Sample copy
An on-brand example the AI uses as a style reference.
Visual identity
Logo, named colours with hex values, and fonts by role.
Kit picker
Choose the kit in the editor or an automation step.
Time savings
What changes
The right voice, chosen in one click.
TaskBeforeWith WriteWorksTime saved
Write for a sub-brandPaste its guidelines into the promptPick its kit in the editorPer draft
Run a campaign voiceA brief nobody readsA campaign kit every draft usesDrift
Set up a new kitWrite every field by handAI Auto-fill from your website, then reviewThe blank page
Included
What's included
Brand kits in Context.
Multiple brand kits per brand in Context
Default kit created from your brand profile
Voice and tone, guidelines, do and don't lists, sample copy
Visual identity: logo, colours and fonts
Brand kit menu in the content editor
Use brand kit step in automations
AI Auto-fill drafts empty fields from your website
Drafted fields marked for review; your own text never overwritten
Built for
Who uses it
Teams with more than one voice to keep.
Multi-product companies
A brand kit for each product line, one workspace.
Brand managers
Rules, examples and identity held where the AI reads them.
Campaign teams
A temporary voice that every draft in the campaign follows.
Agencies
Kits per client brand, inside each client's own organisation.
Featured story
Fhresh
“We're a booking marketplace, so listings are everything. Since the fixes, pages fully readable without JavaScript went from 84% to 98%, our sitemap dates finally mean something, and our full llms.txt file is real. Over a third of our audited category pages now list their businesses as structured data, with the remaining markets up next.”
Fhresh team
Read the full story72% → 98%
Pages answering crawlers in under 0.8 s
84% → 98%
Pages fully readable without JavaScript
29% → 58%
Key pages with the schema AI expects
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is an AI brand kit?+
An AI brand kit is a saved set of brand rules an AI writes with: voice and tone, guidelines, do's and don'ts, sample copy and visual identity. In WriteWorks each kit lives in Context, and the AI uses the default kit unless you pick another in the editor or an automation.
How is a brand kit different from brand voice?+
Your brand voice describes how the brand as a whole sounds. A brand kit packages a voice with its rules, examples and visual identity, and you can keep several, one for each sub-brand, product line or campaign, then choose which one a draft uses.
Can I have more than one brand kit?+
Yes. Keep a kit for your main brand, sub-brands, product lines or campaigns. One is always the default, and at least one kit is required.
Where do I choose which kit the AI uses?+
In the editor's brand kit menu, which shows the kit the AI is currently writing in, and in an automation's Use brand kit step. Everywhere else the default kit applies.
Can AI fill in a brand kit for me?+
Yes. AI Auto-fill reads your website and drafts every empty field, marking each one as drafted by AI so you can review it. It never overwrites what you've written. Owners and admins can run it, and it uses AI tokens from your plan.
Does Truth Check use brand kits?+
Yes. Truth Check checks what AI engines say about you against your Context, and brand kits are part of that Context alongside records, documents and your brand profile.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Give every sub-brand its own AI brand kit
Voice, rules, examples and identity, saved per kit and chosen per draft, in the editor and your automations.